5 Facebook Marketing tips for small businesses

As of March 2013 Facebook had 1.11 billion users. No matter how you slice it that’s a whole lot of people who use Facebook. Honestly, It’s a number that’s hard to wrap your brain around. With a platform like Facebook having that many users it only makes sense to market your business there. There are so many articles about how to market on Facebook but below are 5 tips that will help you get started bringing fans to your Facebook page.

Facebook is a wonderful tool to market your business. Even though Facebook is free it takes time, effort and maybe a little money to build a successful fan page on Facebook.

Just like cleaning the dishes at your house, posting content on Facebook is something you need to do every day.

Engagement from your fans is your #1 priority. The key to getting people to visit your Facebook page is to always have new content. From my experience, your daily posts don’t have to be the end all and be all of Facebook posts; they just have to engage the reader. Remember, people are looking for a reason to visit your page. If you don’t have fresh content they will forget about you and move on.

Ask questions from your Audience

This point goes back to reader engagement. Your goal is to open up “two-way” communication. For example, if you are a pizza place you could ask “what’s your favorite pizza topping” or if you are video game store you would ask “what’s your favorite video game”. Getting people to interact with you breaks down the “internet wall”. The internet is not a very personable place, so if a fan feels like they know you better or can connect with your life, they will feel comfortable at your page and will come back to see what’s going on. In addition, never get too personal with your audience. Try to stay in the middle of everything.

Use that smartphone and upload some pictures

People love photos. The attention span of an average Facebook user (I’m including myself here) is very small. The average user scrolls down their Facebook page at a furious pace. Looking for something to jump out and grab them. Pictures are great because people know they can quickly take a peek and then back to scrolling. This sections reminds me of a quote I once heard..”Facebook is like a fridge. When you’re bored you keep opening and closing it every few minutes to see if there’s anything good in it.”

The winner is…..Contest and Giveaways

People love to win contests. By offering free stuff and prizes it rewards your loyal fans and gets them to post on your page. For example, I’m an avid golfer and a local course I frequent has contests all the time relating to the latest golf tournament going on. Not only do I enjoy watching more because I could win, but I keep going to their website/Facebook page to see where I rank.

Build your Marketing Brand and be Consistent

If you have a store or a website you need to have a place where people can see your Facebook link and your activity. I’ve seen it business cards..”like us on Facebook”. I’ve seen it in commercials “like us on Facebook”. I’ve seen it on political websites. There is no denying Facebook is here to stay. You need to make sure Facebook is part of both your offline and online marketing campaigns.