I use WordPress to Build Websites (And You Should Too)

Why I Love WordPress

If you are thinking about creating a website, I can’t recommend using WordPress highly enough.

Here’s why I love WordPress and you should too!

Understandable

The absolute best thing about WordPress is the simple and understandable platform for users. The site builder interface is perfectly suited for novices, yet offers advanced options for those with an interest or need for more developed solutions.

WordPress makes it easy to get started with a website or blog. Anyone with basic computer and internet skills can do it. WordPress offers thousands of theme options, intuitive building blocks, and an open source platform so you can host with whichever company you want.

Easy SEO

Search Engine Optimization (SEO) is an absolute must for any successful website. Entrepreneurs, blogging fanatics, and established business men and women are all equally subject to the algorithms created by search engines. These algorithms dictate which sites are shown first for certain search terms and phrases.

WordPress has several built-in features, and many more plug-ins (more on that next), to make SEO easy. Tagging pages and images is just the start!

For more details on the best and worst modern SEO practices, read my last post titled The Small Business Owners Quick Guide to SEO in 2015.”

Lots of Plug-Ins

Plug-ins are little software extensions to make special features happen on your website. This is where it gets really fun to play with WordPress.

Since WordPress is an open source site builder, many developers have made thousands of plug-ins to do just about anything you want. Interactive calendars, games, form submissions, advanced SEO, appointment setters, and social media plug-ins exist to make your site impressive and drive results.

Responsive and Mobile Friendly

WordPress has always been open to the newest technologies, changes in SEO, and modern graphic styles. That openness has resulted in embracing smartphone, tablet, and other mobile internet users by offering the ability to create responsive and mobile friendly designs.

Learn more about the benefits of including a responsive or mobile site>>

Established and Progressive Business

WordPress is an established business with 10+ years experience offering innovative website builders for consumers. Their long history of success is a good sign for anyone who wants to be sure they’re working with the best.

I have been personally familiar with the company for many years and can attest to their creativity and customer support. WordPress is also constantly checking for ways to improve their offerings while maintaining the best security — they really seem to have your best interest in mind!

Customer Support

WordPress takes customer support very seriously — a characteristic that should be standard with every web company, but is surprisingly difficult to find. WordPress reaches out to their customers in a variety of useful ways including email support, live chat, forums, a tutorial page, and a helpful how-to blog with tips.

Trust me when I say that not all site builders offer easy assistance. Many do not respond to emails or provide limited user guidance. This has never been the case with WordPress and I anticipate this company will remain at the top of their game for many years to come.

Multi-Functional

Lastly, but of profound importance, WordPress is designed for use in both blogs and websites. Competitor site building platforms typically offer one or the other, or a combination that is lacking in performance.

With WordPress you’ll get a highly function website, blog, or both — depending on your goals. Start with a blog and add a website later. Or start with a website and add the blog later. Whatever you choose, you can be assured that with WordPress the results will be stunning!

Do you need professional assistance updating your WordPress site? Get in touch with me to find out how I can improve the security and style of your site for as little as $65 per month!

3 of the Best Search Engine Optimization Tips for 2015

The Small Business Owners Quick Guide To SEO in 2015

Small business owners with a new or existing website are likely aware of the need for proper Search Engine Optimization (SEO) to enhance their marketing efforts. That being said, being aware of a need and knowing how to implement a solution are not always the same.

Use this handy small business quick guide to get started on SEO best practices and learn a few things to avoid. This is by no means an extensive look into Search Engine Optimization and how to implement it. If you are looking for a deeper resource into SEO and internet marketing, please take a look at my eBook, “Today’s Marketing Cookbook” available on Amazon.

Best Practices for Business SEO in 2015

Best practices for SEO are regularly changing as search engine designers continually create more intuitive algorithms and advanced operations. Here are some of the best practices for business SEO for 2015:

  • Engaging and Valuable Content

    — Long gone are the days of repetitive keywords and “stuffed” content. Today’s search engines can distinguish the difference between valuable content and that which was written simply to weigh heavier on certain search terms. More important than the search engines, however, is the fact that real customers have always been able to tell the difference. Content that is useful and provides meaningful engagement with your products and services is, and always has been, superlative.

  • User-Friendly Navigation

    Search engines are also now able to determine if a site is user-friendly or not. Basically, does the site promote simple navigation, good design, and regular content updates? If so, then it will be deemed as user-friendly by both search engines and humans alike.

  • Mobile or Responsive Website

    If your site is showing up in mobile search results, you’ll want to be sure it meets the most recent demands for SEO success. Read more specifics about choosing to include a mobile or responsive site in my latest blog post.

Some of these best practices are further explained in my post “How to Keep Your Website Fresh.

Essentially, the best thing any small business owner can do on their website is to connect with the target audience.

 

Just like building a relationship in-person, connecting with your customers takes time, effort, and commitment.

 

Worst Practices for Business SEO

There are many outdated websites touting certain SEO practices. Here are the worst contenders if you want to design a poor SEO site:

  • Bad Link Building Practices

    First, let me clarify that links pointing to your website are not bad. The intentional practice of link building is what is not acceptable. Link building was hugely popular for years as search engines placed value on the number of links across the internet which pointed to a particular website. In efforts to increase the number of links, many sneaky behind-the-scenes tactics were created to place these links anywhere and everywhere.

    For a better application of link building, small business owners should instead focus on providing valuable content. As users share this content with others, it will create natural inbound links. If you want to learn the right way to start building links, I recommend this article “Guide to Link Building” by Moz

  • Keyword Stuffing

    — This is also a practice left over from decades past. In those early days, search engines counted the frequency and density of certain keywords on a website to determine its ranking value. Today, search engines are much more advanced and in fact demote sites which have purposefully stuffed excessive keyword usage into their content. Let keywords flow naturally in your content.

  • Lack of Image Descriptions

    — Image descriptions and “Alt” text are the primary way a search engine can “read” the picture. If you don’t tell search engines what this image represents (i.e. a picture of a “cat holding a candy cane”) then this image will add little value to your SEO intentions. Instead, always provide alt text and descriptions for your images. This not only improves your SEO game, but is more ADA friendly

The list of what NOT to do could honestly be triple or quadruple the length of what I’ve provided here. However, by keeping the right objective — your customers — as the guiding principle of SEO habits, you won’t go wrong.

Have you found this small business SEO quick guide helpful? Share with your social network!

If you prefer to have a professional handle the SEO of your business website, please drop me a line. My SEO services can provide your company with the experience and understanding needed for the best digital marketing practices!