How To Create Images For Your Facebook Posts

Infographics and images are the best way to drive more traffic to your Facebook posts for your legal practice. More traffic means more clients, and what law firm doesn’t want that?

A recent statistic mentioned in this article shows that Facebook posts with images received the most engagement, with 87% of total interactions.

If you are inexperienced in Photoshop, you may be hesitant and not know where to begin. It is no longer necessary to be a graphic artist if you want to create image content.

 

The websites below will help you create professional images with just a few simple steps:

 

Canva

Canva is an excellent free website and app, where you can easily create infographics. There are templates to choose from in the “Social Media” or “Infographics” tabs on their website. You can also start with a blank canvas and then add clip art and text that you choose from the site.

Users can also upload their own images for editing from their computer or if they are logged in with facebook, they can choose their images from their personal albums. There are tutorials to walk you through the steps. Once you create your first few images, you will get the hang of it and you will be able to design your content quickly.

 

Pic Monkey

Pic Monkey is a free website that offers a wide variety of photo editing tools, as well as tools for creating infographics. A Royal membership can be purchased if users need expanded editing capabilities, but the free version works well and still has a lot of options.

Users are able to choose the size of their blank canvas. Images, text and any special effects they may want to add, can be layered to get the desired effect. Create collages, Facebook covers, and infographics easily with the available templates.

 

Piktochart

Piktochart is a website that specializes in creating infographics and image content for Facebook posts and other social media.

A standard account is free, which includes over four thousand icons to add to your images and free templates. They have a simple “point and click” platform, which makes designing a snap. Tutorials are also available so you can learn how to get the most out of this great resource.

Users also have the ability to upload their own images into the system for editing.

 

Vennage

Vennage focuses on infographic design. This easy to use website offers a free membership or a Premium one which has more editing capabilities. Choose from a variety of templates and icons, such as statistical, geographical, timeline, charts and others to produce eye catching content.

 

Infogram

Infogram is not a free website, but they have several plans to choose from, depending on your designing needs.

Easily create charts, maps and a multitude of infographics with the tools available. You can also add your own images and videos to your content.

Another handy feature is that you can generate an embed code to easily post your image on your blog or website. Also included are one click share buttons to quickly post your content on Facebook and other social media sites.

 

 

Conclusion

As you can see, with the use of the tools available online, you can easily create the images and content that you need to promote your firm. Each are simple to use and most are completely free.

Create a buzz about your business by posting regularly on your Facebook page. Anything from quotes, statistics or things that will generate interest, can be turned into graphic images that people will like and share.

Use images as a means of gaining exposure and visibility to potential clients as well as maintaining contact with current clients.

To find out more on how to use Facebook to your advantage, read How To Choose Your Target Audience For Facebook Ads and 3 Content Ideas For Your Facebook Business Page.

 

11 Website Terms Every Attorney Should Know

There is no better way for law firms to attract potential clients, than to have a quality website.

A recent Nielson survey reported that, three out of four Americans use the internet to search for an attorney.

Individual practices and large legal offices will each benefit from having a responsive and easily navigated website. To find out more on how a website can benefit your legal practice, check out: 3 Things You Get From A Business Website.

 

Attorneys who are involved with their own website need to be familiar with the following important terms in order to get the full potential out of their website:

 

  1. Domain Name

 A domain name is the network of a particular website address, which identify certain web pages within the site.

 

  1. IP Address

An IP (Internet Protocol) Address identifies each computer that is connected with the internet with a unique number. Similar to that of a physical mailing address, this number allows exact pinpointing of location so the remote computers can instantly communicate with one another.

 

  1. Web Hosting

Website hosting is the place where all the files for your site are stored and maintained. This is how your site is accessed when a user types in your website address (URL).

 

  1. Server

A simple explanation of a server is a computer that delivers web pages. When a website address is typed into the browser, the server is what connects to the site and sends it to the computer.

 

  1. Traffic

Website traffic is calculated by the number of visitors and pages viewed on your site.

 

  1. Session vs Hits

A session is referred to a visit to your website by a particular IP address. If a user visits your website more than once, each time is recorded as a session. This is one way that website traffic can be calculated.

A hit is counted for each file that is downloaded from the website server, such as images and files. For instance, if your home page features five images and a text file, then your site would receive six hits.

 

  1. Hyperlink

To easily link a website, web page or image to another location, a hyperlink is created. It is a highlighted word or phrase that is easily recognized and can be clicked on to go to the new location in the internet or within your own website.

 

  1. Mobile Ready

With the increased use of mobile devices, web pages need to be user friendly and load quickly in an organized format on phones and tablets.

When websites are mobile ready, they will have a clean, simple layout that can be easily accessed so the user can receive all of the benefits of a standard page that is viewed on a laptop or PC.

 

  1. Meta Tag

One of the leading ways that search engines rank websites is with the use of meta tags.

Keywords, page/image descriptions and content are very important to include in the meta tag portion to rank higher in the search results.

 

  1. SEO (Search Engine Optimization)

SEO is a combination of methods and procedures that will drive more traffic to your website. This will increase your ranking in the major search engines.

A list of excellent SEO tips can be found here: 3 of the Best Search Engine Optimization Tips for 2015.

 

  1. Favicon

A favicon is the small image that you see next to the URL in the search bar from many websites.Many attorney websites use their logo as their favicon. Including one on your website will aid in building your brand.

 

Conclusion

Be sure to keep track of the fluctuations in your visitor traffic. Are there certain posts or pages that draw more attention than others?

Look at other successful attorney websites for ideas to determine how you can improve your format and content to better represent you and your services.

Contact us today to set up a free consultation to create a responsive and productive website that will receive quality traffic and increase your client base.