How Lawyers Can Use Social Media Without Giving Advice

Due to ethical concerns, attorneys know that setting limitations on social media interaction are a must.  There is a fine line about what can legally be posted and what cannot and each state has its own laws which govern this.

Giving specific online advice to an individual can create an attorney/client based relationship. You can provide a general answer, but you should not give exact advice on the details they provide. You can suggest recommending that they consult with a local attorney in their area, to avoid crossing any ethical boundaries.

 

Let’s take a look at some beneficial ways lawyers can use social media:

 

Regular (High Quality) Blog Posting

Attorneys that post regular content to their blogs, have the potential to grown their client base by leaps and bounds. Provided that optimal SEO and content are applied, viewers will be able to easily find the law firm on search engines.

A recent survey states that 8% of attorneys currently post on a blog for their law firm and 39% of lawyers have gained new clients by using a blogging platform.

Regular blog posts on interesting topics will make visitors want to return to read the latest news.

Article content can range from industry news, recent law changes, or information about the particular niche that your law firm specializes in.

 

Twitter, LinkedIn & Facebook

The blog posts mentioned above should be tweeted or posted on Facebook or LinkedIn to gain new visitors to your website. Sharing your knowledge with others will help you obtain more followers and some of those will hopefully turn into clients.

The ability to follow other experts on these two platforms will give you the opportunity to discover new content that may spark ideas for your own posts. You may also connect with others in your field with whom you can develop a referral system.

Consider Twitter and Facebook as tools that will help you grow your client base. There is unlimited ability to expand your audience. Make your tweets and posts sound interesting so more people want to click and read more of what you have to say.

 

Add A Personal Touch & Break the Internet Barrier

You don’t want to come across as just a lawyer, you need to present yourself as a “real person” as well. Doing so will make your audience feel like they know you better and will feel more confident in you as a person, as well as an attorney.

Avoid posting updates on your family details, but instead mention your favorite local businesses, restaurants, or local events that are happening in your area that you may be interested in. This not only promotes others, but they may return the favor, which will benefit you as well.

It is not recommended to combine your personal and legal accounts, but give a peek of your true self on your professional page.

 

Conclusion

By using online platforms, you can help build your credibility and become more familiar to potential clients. Integrating and cross promoting on all of your social media accounts will create a strong online presence.

Consider hiring a professional to improve your site’s SEO and maintain your blog updates and plug-ins. Concentrate on practicing law and leave the technical details to someone else.

If you don’t have the time or patience to write the content to include on your blog, there are resources online that can do that for you. At LuckyFish Media I work with a team of excellent content writers who can ghost write articles for your blog.

You can eliminate adding something to your to-do list and build your credibility at the same time by providing interesting articles and information.

Check out these articles to read more on how to use the internet to expand your law practice: How To Get Your Law Firm Optimized On Google Maps and 3 Of The Best Search Engine Optimization Tips For 2015.

How To Write Content To Attract Local Residents

Learn How To Write Content That will Attract Local Residents to your Law Firm

The primary goal of your law firm’s blog, should be to attract local residents and ultimately obtain new clients. In order for this to be successful, the content not only needs to be interesting but also relevant to the region where your law firm is practicing. It’s always the best marketing strategy to start local.

 

Below are several tips to consider when adding content to your legal firm’s website:

 

  • You can gain a wealth of content material from the local and national news that is currently trending.

Major court rulings, local tax hikes, and other issues that are in the media can be discussed in an article. Doing so will demonstrate professional expertise in the subject matter. Since the information is current and relevant, it will be searched for frequently, increasing the number of hits your site will receive.

 

  • List questions and answers to some of the most common cases that your firm handles. People who are investigating an attorney always have a lot of questions and if your firm can answer them, your chance of gaining them as a client is greater.
  • Another way to spark interest in your content is to turn your written article into a video. It is much more personal and potential clients will get a feel for your personality as well, which will build trust before you even meet them face to face.
  • Webinars are very useful in discussing common issues that your potential clients may have, such as divorce and child support questions, malpractice, etc. Think about what questions your clients ask you in your consultation and provide a resource for the public through your webinar.

 

Let’s take a look at other ways to gain exposure in local areas:

 

Keywords and SEO

Be sure to include relevant keywords that pertain to the content you are posting. In addition, include the names of the surrounding cities and towns that your firm services.

It’s very important that the wording of your posts should sound natural and not like it is stuffed with keywords. Use your target words wisely and place them where they flow smoothly into the subject of the article.

Along with mentioning the specific location in the article, it can also be placed into the meta-data tags and category fields as well.

If your article’s main focus is about a particular region, including the name of it in the title is another way to boost visibility and gain a higher ranking in the Google search engine.

 

Frequency & Lenth of Posts

Posting content to your website on a regular basis keeps your page fresh and up to date. Content that is focused on current events or client Q&A are the simplest, yet most effective way to accomplish this.

Viewers are more likely to come back to see what new information has been added if there is always something new to see while on your site.

The more posts and interaction that your website receives, the higher you will be in the rankings when people are searching for an attorney in your area. 

Google really likes post that have substantial content and are longer than 1000 words. Having 2 very long posts jammed with great content will do much more for your legal firms SEO ranking than 10 really short posts.

 

Social Sharing:

Social interaction increases ranking. By sharing your posts on sites such as LinkedIn, Twitter and Pinterest, you can gain followers and regular readers of your material.

Once you share your posts, the capacity for others to share it increases, driving more traffic to your article and boosting your ranking as well.

A benefit to posting your content on LinkedIn, is that you can target a local audience who would be interested in the topics of your posts.

 

Press Releases

Press releases are another way to attract local residents in your target market.

Contact local newspapers and media sources with your articles to be featured in their publications. This is another means for exposure and a potential traffic builder. You can also take advantage of some press release distribution websites such as e-releases.

 

Conclusion

Keep your website’s content fresh and add interesting articles and videos pertaining to current events to  create return visitors. Always make sure you include SEO in your posts and pay attention to your keywords.

If you find that you do not have time to manage your website content on your own, consider hiring a professional to do it for you.

For further reading, be sure to check out: 8 Tips That Will Make Working With A Web Designer A Breeze and 3 Content Ideas for Your Facebook Business Page.