Attorney Online Marketing: Get Started on the Right Foot

How The Right Marketing Can Impact Your Firms Online Presence

Developing a strong online presence creates a reputation for your law firm and allows for familiarity. If done properly, your business and website will be trusted, therefore gaining potential clients throughout the process.

Before doing any sort of marketing campaign, make sure that your law firm’s website is complete, polished and easy to navigate.

When visitors go to your page, you want them to be impressed. Your website and social media need to be comparable to your competition, or your firm will appear lack luster or out dated.

 

Let’s take a look at the influence that marketing has on your online presence:

 

Social Media

A recent study states that there are nearly 3 billion social media users across the globe. Another interesting statistic they found was that 40% of the worldwide population has access to social media, which leaves a lot of room for future growth.

Regular posting and activity on all of the major social media platforms will ensure that you are connecting with your target audience from all angles. Keep your content interesting and current, using images and key words to draw in the readers you are looking for.

Twitter, Facebook, LinkedIn, YouTube, Instagram and Pinterest are all useful ways to increase the number of views on your website.

 

Client Reviews

A marketing strategy that speaks for itself is an authentic, positive customer review. Reviews online can influence potential clients and their decision to move forward with your firm.

This survey reveals that 88% of customers are influenced by online reviews when deciding on a purchase or service.

Consider linking any reviews that are listed online to your website. On the other hand, be sure your website links to the reviews as well. You will have all bases covered and future clients will see what you have to offer either way.

 

Blogs

A blog alone won’t drive much traffic to your website, but there are ways to optimize it to make it work for you. SEO strategies and regularly posted content will help drive your site up the rankings on the Google search engine.

Once your content is posted, you will have the ability to share it across the multiple social media platforms you have set up. Your exposure will increase, as well as your website visits and your Google ranking.

If you are unsure about how to efficiently use keywords, meta-tags and image files, it is best to hire a SEO professional to do the job for you so you can focus on your law practice.

 

Conclusion

When it comes to Internet Marketing it’s the little details that truly matter when creating a relationship of trust with a client.

By presenting the image of an experienced and professional law firm and backing it up with proof, your followers will be more likely to choose you and your attorneys over the competitors.

Allow an expert to optimize your website and increase your Google ranking with top notch marketing strategies and design. You will leave the stress behind on attempting to do it yourself and you can leave it in the hands of someone who knows the industry from the inside out.

For further reading on this topic, be sure to check out: 4 Questions Attorneys Need To Ask Themselves When It Comes To Internet Marketing and 3 Tips For Lawyers Looking To Hire A SEO Professional For A Website Audit.

What lawyers need to know about WordPress

Why WordPress Is the Best Choice For Your Law Firm Website

Most attorneys have a website for their law firm, but many are unaware of the advantages they can gain with a WordPress site. A typical website lacks the capabilities of reaching your target audience, unlike WordPress, which can help your page climb to the top of the rankings.

Let’s take a look at some reasons why choosing WordPress is a good strategy for your law firm:

 

Professional WordPress Themes

There are an extensive number of website themes available from WordPress that are appropriate for attorneys. Themeforest is an excellent source for purchasing a WordPress theme for your website. That being said, not all professionally designed WordPress themes are created equal. Themeforest will allow you to read reviews, and see what themes sell the most.

Here is an article on getting started with buying a WordPress theme from Themeforest.

 

 

Website + Blogging

WordPress can not only serve as a blog to post articles, but it can also incorporate a website platform for an entire business or law firm.

All information is in one place, which is not only convenient for the visitor but for the lawyers as well. It is much easier to maintain one site than two.

Attorneys can designate a specific tab on the site to post their blogs, and other tabs can feature each lawyer in the firm, an explanation of services provided, etc.

 

WordPress Plugins

There are numerous plugins available for WordPress that will make the visitors experience more enjoyable and also benefit the site owner as well.

Email contact forms can easily be set up to collect information for potential clients. Spam filters can be installed to keep most of the annoying messages at bay, so you aren’t bothered by them.

There are also plugins that will help you get the most from your content and posts through keyword usage.

This will increase your search engine ranking and website hits, which in turn, will increase your potential client base.

Here is a list of the most popular WordPress plugins.

 

Mobile Friendly

One of the biggest benefits to having a WordPress site is that most of the themes are mobile friendly and can be easily viewed on any smart phone or tablet. Other sites lack this function and users have to scroll left and right or pinch the screen to see the content.

With the expanded mobile use across the globe and Google using mobile as a ranking factor, a mobile friendly site is of utmost importance.

Users spend 60% of their digital media use on smartphone or tablet apps, as opposed to 40% of their time on a home computer or laptop. The WordPress app is readily available for download on most devices, which makes access quick and easy. In 2016, people spend an average of more than 5 hours per day using their phone for digital media (surfing the internet and making purchases)

Posts and content can also be added or edited from mobile devices, which makes site maintenance convenient from anywhere.

 

SEO

Using WordPress can help improve your website Google rankings immensely. The plugins you can add for SEO will help you with the on-site technical side of SEO. Making sure your site has titles and descriptions of the appropriate length, you have a sitemap and making sure you don’t have too many of the same keywords on a page.

Here is a link to an article list 9 of the top SEO plugins and Tools.

Of course, if you are struggling with SEO it may be time to reach out to a professional SEO expert.

 

Post Scheduling

One of the handy tools that WordPress offers is the capability to schedule blog posts and content to a specific time and date.

This feature allows you to upload as many posts as you want and have them released at different times for the public to view. You will eliminate the stress of having to be at the computer to post an article every day/week, because the system will do it for you.

 

Conclusion

The above points are just a few of the reasons why WordPress is beneficial to attorneys and their websites. The ease of use allows content to be added quickly and updates can be made without stress.

If you currently have a website that isn’t doing your law firm any justice (no pun intended), then switching over to WordPress can make all the difference in the world.

For further reading, check out: 4 Questions Attorneys Need To Ask Themselves When It Comes To Internet Marketing and When Should You Have Someone Else Manage Your Website.