Simple SEO Hacks: 6 Things Your Law Firm Can Do To Improve Your Google Ranking & Website Traffic

Simple SEO Tips – 6 Things You Can Do To Help Your Google Ranking Increase

For your attorney website to be successful, it needs have a high Google ranking. The main goal of Google is for its users to find the most useful information as quickly as they can.

Increasing your Google ranking may not be as difficult as you may think. There are a number of ways you can easily boost your page up the search listings (SERPS) by putting some easy SEO hacks into action.

When looking for help with SEO you may run across underhanded SEO tactics online, which are called, “Black Hat” tactics. These tricks are not in your best interest to put into use. They may work for a short period of time, but Google is consistently tracking these techniques and eliminating the false rankings.

You should only follow SEO tips that are “white hat” and are considered appropriate by Google.

 

6 SEO Tips for your attorney website that will boost your Google ranking 

Obtain More Keywords From Search Data 

Having your website target the right keywords is much like fishing with the correct bait or using the right golf club for a certain golf shot. Your success will be much higher and you will be attracting the right audience for your practice. (or the right fish in this case).

Now you are asking yourself, “Yeah, but how do I find these magical keywords?”

There are many ways in which you can get started finding the right keywords for your practice.

Once you have the keywords, you can now write content that is focused on those words to draw a larger audience, therefore increasing your Google ranking.

 

Write Share-Worthy Content

When creating the content for your website, be sure it is compelling and screams to be shared with others. Fresh, unique and timely content will help your content be shared more often.

In addition, make sure you have captivating titles and descriptions when posting your content to social media sites.

The more times your articles and website are shared, your pages will rank higher and your page views will steadily increase.

Not only do you want to write quality information that people want to link to and share, but you should also write regularly on a consistent basis.

 

Have A Responsive Website

An increase in mobile usage across the globe means that your website must be compatible to view on smart phones and tablets. It is extremely important that your website is responsive if you want your site to rank higher on Google. Google has been slowly increasing the ranking factor percentage of “having a mobile responsive website” has on their algorithm.

If your site is difficult to navigate and users have to scroll back and forth to read your content, they will become frustrated and you will end up losing a potential client and your bounce rate will increase.

 

Don’t get Cheap Web Hosting

If your website doesn’t load quickly, bounce rates will increase which will lower your Google ranking.

Adding videos and flash will increase load times. Be sure to compress all images on your site and adjust them to an appropriate size for maximum loading speed.

 

Properly Optimize Page Titles And Descriptions

Use a variety of popular meta data tags and popular titles in your posts to attract new visitors. Search other websites in your niche and see what posts on their site are the most popular.

If you are unsure how to properly set up your Page Titles and Descriptions I suggest looking at your competitors or looking at what people have used for Google AdWords. When people use Google AdWords they are spending money to have their ad seen. They are going to make sure they have a title that is attracting potential clients.

Once you have determined the titles that draw the most attention, post your own unique content using similar terms.

 

Conclusion

The SEO Hacks and Tips mentioned above are just the tip of the iceberg when it comes to increasing your ranking. In addition, the scope of SEO is constantly changing and evolving. Attorneys need to keep up with the latest Google updates, in order to stay at the top of search engine results.

Finding the time to read up on the latest techniques and putting them into action can become very time-consuming. Eliminate the extra time and focus your attention on your law firm by consulting with an SEO expert. You will feel confident that your site is gaining hits and increasing your client base as well.

For further reading, be sure to check out: 3 Tips For Lawyers Looking To Hire A SEO Professional For A Website Audit  and 4 Questions Attorneys Need To Ask Themselves When It Comes To Internet Marketing.

4 Tips for Attorneys when using Social Media and Facebook to Market their Firms

4 Reasons You Need To  Remain Ethical When Posting On Social Media

Social media is an excellent way to promote your law firm and build a positive reputation. There are a number of platforms, such as Facebook, Google+, LinkedIn, and Twitter, which can increase exposure in addition to your own website.

For example, when posting on these sites, it may be tempting to share personal opinions, memes or political propaganda, but that can do more harm than good. What you may think is just a joke, could totally offend someone. Once that happens, they will spread the word about how much they dislike you and your reputation will become tarnished.

 

As an Attorney, Keep these 4 Things in Mind when posting to Social Media

 

Risk Of Losing Attorney License

An article on the American Bar Association website reports that legal ethics regulators across America are skimming the various social media websites for attorney violations. Each jurisdiction has its own set of laws and regulations, and all attorneys need to check for the specifics in their area to avoid any accidental violation.

There are limits on attorney advertising and if the rules are not followed properly, lawyers can end up losing their license.

 

You Could Accidentally Create An Attorney/Client Relationship

There is a fine line between providing general knowledge of the law and giving advice. When attorneys post on any form of social media, they need to be careful of the information they are providing to the public.

You are never to give someone detailed advice on a situation. You can provide the laws that surround the issue, but once you ask for further personal information or lay out a plan of action for them, you are then bound by an attorney/client relationship.

 

Avoid Embarrassment

When posting off-color comments or memes, chances are, someone you know will be offended eventually. This looks unprofessional and will end up giving you and your law firm a bad name.

You should also refrain from posting personal rants and opinions. These angry outbursts can be shared by many people and will reflect badly upon your reputation, causing clients, judges and other attorneys to think of you with disdain. Just look at ESPN and Curt Shilling for a perfect example of how not to be professional.

 

Accidentally Exposing Confidential Information

The detailed information that can be accidentally exposed when using social media on a mobile device could present a problem with current cases if not managed properly. Some sites will include the location from where the post was made. These may also include photo posts, so be sure to disable that feature if at all possible.

Another concern is that once connections are made via social media, personal details become more visible to others if proper settings are not put into place. All of these issues could be detrimental to a case. The attorney needs to take great care to avoid exposing the private information of clients.

Learn how to set up the privacy settings on your Facebook Page.

 

Conclusion

As an attorney, following the guidelines set up by the Bar Association and the legal regulations of your local area will keep you from risking your reputation. Never post anything on social media without looking it over and making sure it doesn’t violate any rules.

Be sure to not disclose any personal information about you or potential clients.

Being knowledgeable about what is acceptable to post on social media is of utmost importance. Be sure to stay up to date with any changes that may take place. Keeping your name clean will create a sense of trust from your followers and will help your law firm to grow.

For more information on how to have an effective online presence for your law firm, please read: How Lawyers Can Use Social Media Without Giving Advice and 4 Tips For Creating A Successful Attorney Website.