6 Tips to Speed Up Your Law Firms Website

Why Website Loading Speed Is More Important Than Ever

The speed in which your attorney website loads is crucial in creating a positive experience for the visitor. Additionally, a website’s loading speed is also factored into your Google ranking, which is necessary when growing your audience.

If a website fails to load completely within a few seconds, the user will become frustrated, move on to the next site and will most likely never return. When designing websites for clients, my goal is to have the website load in less than 2 seconds. You also risk visitors telling others that they failed to have a good experience on your site and may recommend another alternative. A slow website will not only lose a current visitor but potential future visitors, as well, causing a decrease in conversion rates.

Some of the tips below may require some technical assistance.

Below are 6 Tips you can use to help speed up your website:

 

Decrease Image Size

Adding large images to your website will dramatically slow down the loading speed. Even though the picture on the page may be small, if the source picture is super large, the server will still have to call on that large image. Thus, making the website slower.

Images should be resized to properly fit the width of the web page. If you only need an image that is 300px wide don’t upload an image that is 1200px wide.They also load much faster if they are in JPEG format.

They also load much faster if they are in JPEG format.

Compressing the resized images will also help them load more quickly. One of the quickest and easiest ways to resize a large image is to use one of the many free websites that will let you resize and compress the image.

Here is a suggested site – http://www.reduceimages.com/

 

Optimize Code

Take a good look at the code on your site. If you notice any extra spaces, commas or special characters, then removing them will aid in speeding up your page.

Any unused code should also be removed, as well as formatting and code comments.

Here is a great article with some tips on optimizing and speeding up your WordPress website.

 

Minimize Redirects

When a web page is redirected, load times are increased and the user may become impatient and click away to another site.

 

Minimize Plug-Ins

Plugins are awesome and it seems everytime you need your website to do something, there is a plugin. I caution you to only install and use the plugins that are the most essntial. When a website includes too many plug ins, it could slow down and your site and also could be a threat to security. An outdated WordPress plugin is a hacker’s dream…and your nightmare.

Other issues, such as the website crashing frequently, can occur when there is an abundance of plugins running at once. Choose the most efficient and important ones and ditch the rest.

 

Use A Content Delivery Network to Speed up your site

A Content Delivery Network (CDN) works very well in increasing the speed of your loading time and also saves a substantial amount of bandwidth on your site.

When a CDN is in use, the files for the specific website are hosted on servers around the globe. Visitors are then able to download the content from the server that is closest to their location. This process will eliminate the bandwidth from one site and will spread it across an entire network.

 

Quality Website Hosting (It’s Worth Every Penny)

Do your homework when it comes to finding the right host for your website. If the price is very low, chances are the bandwidth is low too and you won’t be getting the speedy load times your site requires.

It’s worth your time to do a little research ahead of time. You don’t want to find out after the site is set up that it is unable to handle your content.

I use SiteGround for a large majority of my clients and have had terrific results and support.

 

Conclusion

It is evident that your attorney site must load as quickly as possible to continue to increase your ranking, gain more visitors and hopefully new clients.

If you are familiar with developing your website from the back-end, then you are already one step ahead of the game. Often, attorneys find that after working on cases all day, there is little time to focus on tweaking their website. If this is the case, consider hiring an experienced professional to handle these tasks for you.

If you would like to find out more about working with an SEO professional, check out the following articles: 3 Tips For Lawyers Looking To Hire A SEO Professional For A Website Audit and Attorney Online Marketing: Get Started On The Right Foot.

What To Do When Your Legal Firm’s Website Isn’t Converting

What You Can Do To Fix Your Firm’s Website When It Isn’t Converting 

Attracting new clients through your website can be difficult, even if your website is visually pleasing and you have well-written content.

In order to achieve the most from your site, you need to grab the attention of your audience and make them want to find out more. If visitors are instantly bored with what they see or don’t find your CTA enticing (Call to Action) they will just click on to the next website, never to return.

The main goal of your firm’s website should be to have your visitors come back to your site to learn more about how your firm can help them and eventually become a client.

 

Let’s take a look at several ways to increase your firm’s conversion rate:

 

Images

According to an article on HubSpot about using visuals on a website,

Content with relevant images gets 94% more views than content without relevant images 

…Colored visuals increase people’s willingness to read a piece of content by 80%.

(37 Stats You Should Know About Visual Content Marketing in 2016)

We live in an age where images mean everything. In such a fast-paced world, if a visitor doesn’t see an interesting image, they will be less likely to engage with your website. They will almost automatically click away to find another website that connects with them.

Be sure that you have great photos and infographics on your website. If you are having trouble finding great images for your website I recommend reading this previous article I wrote on how to find great images for your website. Something as simple as a colorful chart can spark interest and your visitor may stick around to see what else that can learn from your page.

 

Write Engaging Content

Take a good look at the content you are supplying to your visitors.

Does it pertain to common questions that your clients often ask?

Does it flow and engage the reader?

Blog posts and content should focus on the needs of your audience. Make a list of the most popular questions you are asked and create content that centers around it. The key is to always make them want to return to find out more.

Be sure to include specific keywords pertaining to each post, so new visitors will be able to find you when doing an online search.

 

Get a Website Review

“Too Close to the Forest to See the Trees.”

You love your website and you’ve poured money, sweat and maybe a tear, but clients aren’t using your website. Why?

Why isn’t my site converting? There are many reasons why your website could not be converting. Sometimes it helps to have a professional who isn’t so close to your website give an honest evaluation. One of the best ways to fix your website when it isn’t converting is to get a professional website review.

During an attorney website review, various aspects are evaluated. Meta descriptions, title tags, and other key optimization points will all be investigated. Once all the information is collected, website owners will receive a report with a detailed map of how to implement specific steps to boost their Google ranking and conversion rate.

 

Your Website has No Call To Action

If you want to connect with your visitors, creating a call to action (CTA) is a must.

Email list sign ups can be encouraged with bonus content. One example of bonus content could be an eBook on a specific practice area which could be downloaded if they join your email list.

Once your visitors have joined your list, you can periodically send them links to your site to read blog articles that may interest them. Not only will they start to view your firm as an expert in the topics, but they will also be increasing the hits to your site, which in turn, will boost your ranking.

 

Conclusion 

As you can see, there are many facets to gaining the highest conversion rate for your website. Implementing the steps mentioned above will get you on the path to more potential clients and an increased number of cases.

The simple acts of adding eye-catching images, interesting content and stepping up your SEO game have been proven ways to increase conversion rates.

If you are unsure of how to put the procedures in place or simply just don’t have the time, consult with a professional website developer who can take care of all the details for you.

For more information, be sure to read: 3 Tips For Lawyers Looking To Hire A SEO Professional For A Website Audit and What Lawyers Need To Know About WordPress.