Are You Captivating Your Audience?
Maintaining a website can be as simple or intricate as you desire, all depending on your business goals and line of products/services. Generally, the more numerous or complex of product/service, the more robust the site will be.
But the real question is, no matter how large or small, is your website captivating visitors?
THAT is the key to success. Read on to discover three easy tips to reach your online audience with a great website!
3 Easy Tips For Captivating Your Website Visitors
Have you ever noticed that some websites just seem more cool than others? Little features often make a big impact on the overall feeling of a website, adding a certain style associated with the business brand.
Buttons and/or images on a website can quickly become more interesting with a hovering effect. In the past, this effect might have been as simple as the button changing colors on mouse over. However, there are now a wide array of options including fading in or out, 3D and shadowing, or swiping motions. Text can also be given a makeover with certain hovering features such as changes in font color, size, or animation. Navigational links may also participate in the game with underlining, italics, colors, and even icons that appear.
Hover effects are a great way to help users quickly locate the mouse on the page. More importantly, hover effects also help users feel connected to the site in an intuitive, playful, and personal manner.
Tip: Check out the Lucky Fish main blog page to see an example of a hover effect where the images “light up” and zoom in upon mouse over.
Call to Action
In my “3 Website Mistakes to Avoid“ blog post, I mentioned the lack of call to action buttons or text. This important website component cannot be stressed enough. A call to action is VITAL for success.
Visually or textually telling website visitors what to do next is a subtle and necessary step to retention. Having a clear call to action significantly lowers bounce rates and improves conversions. Calls to action need not be complicated. Consider each page of your site and ask, “What do I want the customer to do next?” The answer may include anything that keeps the visitor engaged and advancing in the sales funnel process.
Calls to action may appear anywhere on the page, but each page needs at least one. For blog posts, this is often at the end of the text. For example, at the end of a blog article about a great food recipe, there may be a link to another recipe to complete the meal with a tasty side dish. These easy connections promote interaction. Another example would be a simple shopping cart button that says “Add to Cart” and encourages users to understand how to purchase the item.
Schedule routine website audits where you check each page for contemporary and meaningful calls to action.
What makes a good design? Website design is really no different than any other type of design work, whether it be industrial, graphic, architectural, or landscape. The point of design is to find the best way to display something in a pleasing and understandable manner. Check out Dieter Rams design principles for a fine explanation which can be applied to website design.
Essentially, a well designed website will engage customers, make services and products easy to understand and easy to find, and promote an enjoyable experience on the site.
Is your site functioning on the principles of good design? Regular analytics review, customer or visitor surveys, and an experienced design team will all help to reveal the answer. Another option is to do an A/B split testing of certain design features to determine which website version is best.
Check out my eBook on digital marketing for a deeper understanding of how using a variety of internet marketing methods can help you captivate your audience.