The Benefits of a Mobile-Responsive Website

It Makes Sense For Law Firms To Have Mobile-Friendly Websites

A law firm’s website will not be fully beneficial, unless it incorporates responsive web design.

The ability to access website content through mobile phones, tablets and computers, will ultimately increase the number of potential clients for your law firm. Users need to be able to view the elements of the website easily and in an organized fashion, no matter what device they are using.

By incorporating responsive web design, visitors will find your website to be pleasant and user friendly.

 

Statistics On Mobile Use

Here are some recent statistics on mobile internet usage

Below are some additional interesting facts from the same source:

  • In 2014, smart phone use increased by 45 percent.
  • Mobile data traffic globally increased by 69 percent in 2014.
  • In 2014, 497 million mobile devices and connections were added.

 

Taking into consideration the statistics above, it is only obvious that your site must be mobile friendly to accommodate the vast amount of traffic it can potentially receive.

 

Having a Mobile Friendly Website will…

Increase your Google Rankings

As stated on their blog in April 21, 2015, Google began it’s mobile update.

If a search for a mobile friendly website has been linked to a mobile device, Google will now increase it’s rankings. On the other hand, if the website that was searched for is not mobile friendly, it will be penalized.

Of course there are other considerations when your site is ranked by Google, but increasing your ranking by becoming a responsive website will only help get you closer to the top of the search.

We all know the closer to the top the website is, the more traffic it will receive and hopefully more clients as well.

You can learn more about the percentage of traffic the top 3 websites usually get vs. the rest of the search results page.

 

“You’re Looking Good”…

You don’t want your website to turn away potential users…do you?

When a website is not mobile friendly and is viewed on a tablet or smart phone, it will often be difficult to navigate. Text will generally be too small for users to easily read and images may not load properly or may not appear in the right location.

Also, when sites are not responsive, the layout will often be compromised, giving a choppy and unprofessional look.

On the contrary, when a site is mobile friendly, the pages are ordered in an easy to read fashion, while keeping the original theme of the website. The different pages can be easily swiped on tablets and phones and images are re-sized to fit the screen of any device.

 

Increase Your Website Conversion Rates

When a visitor to a website has difficulty accessing the desired content and is not able to navigate the different elements of the site, they will generally become frustrated and look for another website to help them find what they are looking for.

If the information can be easily accessed, conversion rates are much higher. Users can contact you through the site or read about the services you offer. You have just gained a potential client while the next guy did not.

Don’t lose clients simply because your site is not responsive.

 

Conclusion

Obviously, the mobile market will continue to grow and it will be necessary for all websites to become fully responsive in the future.

Don’t give your potential clients a headache when they visit your site for answers or to contact your office. Let their first interaction with your firm be a smooth and positive experience.

If you want to increase your Google rankings and conversions, and ensure that your website is mobile friendly, consider hiring a professional design team to assist you. Alleviate the stress and time of trying to figure it all out on your own.

Leave it to the experts and let your law firm reap the benefits of a responsive website.

 

For further reading, be sure to check out: When Should You Have Someone Else Manage Your Website? and 8 Tips That Will Make Working With A Web Designer A Breeze.

Mobile Website Vs. Responsive Design: Pros And Cons

Is Your Website Mobile Friendly? (According to Google, It Better Be)

Mobile websites, responsive websites, standard websites… what’s the difference? And which one is best for your business’s online marketing plan?

Pros and Cons

For Those Who Already Have a Mobile Website…

Do you already have a dedicated mobile site associated with your business? Have you ever tried to experience its accessibility across multiple platforms?  Take a peek at the various results using this free mobile website emulator from Screenfly to compare how it looks on various mobile devices. Just type the your website in and use the tools at the top to view your site on different platforms. For instance, here is what my site looks like on an Apple iPhone 6

What you discover on the emulator tool may surprise you. If it appears that your mobile site needs updating, then now is the time. In February, Google announced a major overhaul to their mobile rankings system. April 21, 2015 was the deadline to achieve the best results. Beginning on that date, websites without a user-friendly mobile site were demoted in Google’s mobile search ranking. However, it’s never too late to implement good design practices.

Essentially, this update means you need a mobile site that is easy to use, simple, and quick to load. Of course, that is also the logical type of site any business would want to present, so it only makes sense that Google is promoting such ideas.

You May be Asking Yourself, Do I Need a Mobile Website?

Some SEO analysts have written many articles touting the benefits of a mobile site. But is it really necessary? For some industries, it is an inevitable part of their digital marketing strategy. For others, it may be less of a need…for now.

Think about these things as you decide if you will include a separate mobile website in your marketing plan:

  • How many visitors currently access your site via mobile technology?
  • In what ways are your competitors implementing mobile sites?
  • Are there any existing marketing studies for your industry outlining the need for a mobile site?

If you find that only a very small portion of visitors are accessing your site via mobile, then a mobile site may not be the best place to spend your efforts at this time. Alternatively, if you find that 25% or more visitors are mobile users, then it may be time to invest in a well-designed mobile site or a responsive site redesign.

The Case for a Responsive Website

Responsive websites are those that automatically adjust visual and textual elements to fit the user’s viewing screen. Responsive sites work well across multiple platforms including many sizes of desktop and laptop computers, as well as smartphones and tablets.

Using responsive website design allows businesses to leverage consumers no matter what technology they choose to use. In this way, a responsive website is more budget-friendly (business owners get all-in-one site instead of two separate sites with double the fees), user-friendly, and sustainable for the long term growth of your enterprise. Also, the recent Google update will recognize responsive sites as well as dedicated mobile sites using the m.domainname.com addresses.

Reworking an existing design to become responsive requires an experienced coder with considerable knowledge on the matter. Cheap responsive sites are everywhere, and can be easily spotted by those using certain devices for which the site was not well planned. Alternatively, a custom responsive website will help you achieve maximum results as users across all devices will view pleasing results when accessing your site.

Based on the evidence, it seems best to choose a responsive design above a mobile website, if a choice must be made. However, if you already have a nicely modeled dedicated mobile site and user-friendly standard site that is achieving top results, great!

Once you’ve decided the type of website you’re going to create, you’ll need to include some important elements in order to retain visitors. You can read more about retaining visitors in my earlier blog post “3 Easy Tips for Captivating Your Website Visitors” for a brief tutorial!