What To Do When Your Legal Firm’s Website Isn’t Converting

What You Can Do To Fix Your Firm’s Website When It Isn’t Converting 

Attracting new clients through your website can be difficult, even if your website is visually pleasing and you have well-written content.

In order to achieve the most from your site, you need to grab the attention of your audience and make them want to find out more. If visitors are instantly bored with what they see or don’t find your CTA enticing (Call to Action) they will just click on to the next website, never to return.

The main goal of your firm’s website should be to have your visitors come back to your site to learn more about how your firm can help them and eventually become a client.

 

Let’s take a look at several ways to increase your firm’s conversion rate:

 

Images

According to an article on HubSpot about using visuals on a website,

Content with relevant images gets 94% more views than content without relevant images 

…Colored visuals increase people’s willingness to read a piece of content by 80%.

(37 Stats You Should Know About Visual Content Marketing in 2016)

We live in an age where images mean everything. In such a fast-paced world, if a visitor doesn’t see an interesting image, they will be less likely to engage with your website. They will almost automatically click away to find another website that connects with them.

Be sure that you have great photos and infographics on your website. If you are having trouble finding great images for your website I recommend reading this previous article I wrote on how to find great images for your website. Something as simple as a colorful chart can spark interest and your visitor may stick around to see what else that can learn from your page.

 

Write Engaging Content

Take a good look at the content you are supplying to your visitors.

Does it pertain to common questions that your clients often ask?

Does it flow and engage the reader?

Blog posts and content should focus on the needs of your audience. Make a list of the most popular questions you are asked and create content that centers around it. The key is to always make them want to return to find out more.

Be sure to include specific keywords pertaining to each post, so new visitors will be able to find you when doing an online search.

 

Get a Website Review

“Too Close to the Forest to See the Trees.”

You love your website and you’ve poured money, sweat and maybe a tear, but clients aren’t using your website. Why?

Why isn’t my site converting? There are many reasons why your website could not be converting. Sometimes it helps to have a professional who isn’t so close to your website give an honest evaluation. One of the best ways to fix your website when it isn’t converting is to get a professional website review.

During an attorney website review, various aspects are evaluated. Meta descriptions, title tags, and other key optimization points will all be investigated. Once all the information is collected, website owners will receive a report with a detailed map of how to implement specific steps to boost their Google ranking and conversion rate.

 

Your Website has No Call To Action

If you want to connect with your visitors, creating a call to action (CTA) is a must.

Email list sign ups can be encouraged with bonus content. One example of bonus content could be an eBook on a specific practice area which could be downloaded if they join your email list.

Once your visitors have joined your list, you can periodically send them links to your site to read blog articles that may interest them. Not only will they start to view your firm as an expert in the topics, but they will also be increasing the hits to your site, which in turn, will boost your ranking.

 

Conclusion 

As you can see, there are many facets to gaining the highest conversion rate for your website. Implementing the steps mentioned above will get you on the path to more potential clients and an increased number of cases.

The simple acts of adding eye-catching images, interesting content and stepping up your SEO game have been proven ways to increase conversion rates.

If you are unsure of how to put the procedures in place or simply just don’t have the time, consult with a professional website developer who can take care of all the details for you.

For more information, be sure to read: 3 Tips For Lawyers Looking To Hire A SEO Professional For A Website Audit and What Lawyers Need To Know About WordPress.

How Adding a Pop Up to Your Website Can Increase Your Conversion Rate

Increase Your Client Conversion Rate with a Pop Up

If you are looking to increase your conversion rates on your attorney website, then finding the most effective WordPress Pop Up plugins is essential for growing your audience. These tools will help your website visitors stay connected to you when they opt-in for your newsletter or other free materials that you may offer.

An example of the power of pop-up plugins is revealed in this article, which states that their opt-in rate increased by 50% after adding a pop up to their website.

Integrating an eye-catching pop-up along with an enticing opt-in offer should dramatically increase your conversion rates. These opt-in offers are usually referred to as “carrots”, a piece of information a potential visitor to your site would find useful.

 

Consider installing one of the top WordPress plugins below to increase the traffic on your law firm website:

 

SumoMe 

If you are on a tight budget, then you may want to consider the free SumoMe plugin. This is a great plugin for beginners. There is always the option to upgrade and expand in the future, as your business grows.

This plugin offers several tools that will help grow your subscriber list with a few clicks of the mouse. Easily set up your List Builder template and start collecting email addresses right away. Other options include setting the timing for the pop-up to appear during a session as well as the pages in which the pop-up will appear.

A daily analytic report is also available to give the user better insight of the traffic and conversion rates.

 

Optin Monster

If you have a little extra money to invest, there are three different packages you can choose from with the Optin Monster plug in. Prices are set at $49, $99 and $199 per year, depending on the needs of your website.

Pop up templates can be customized with text, colors, etc. Timing, of when the pop-ups are displayed and the pages they are displayed on are also adjustable.

Analytics for each pop-up is provided to determine which one is collecting the most email addresses and converting the highest.

 

Lead Pages

Customizing your pop up is easy to do with the Lead Pages interface. There is only one pop up that you can customize, which is very basic, but will still serve its purpose.

Lead Pages also offers the option for exit pop-ups, which will appear as your website visitor is leaving your site. This will give you one last chance to collect their email address so you can stay in contact with them in the future.

Landing pages and other options are included in the subscription prices, which vary from $25, $49 and $199 per year.

 

 

Ninja Popups

If you are searching for a particular theme for your pop up, then Ninja Popups is a good place to start. This app offers more than sixty-five various pop-up themes to choose from.

Settings can be adjusted for the timing of when the pop up appears as well as including social sharing buttons. This plugin only costs $25.

 

 

Conclusion

As you can see, adding a pop-up plugin to your WordPress site is extremely important to gain a larger client base and keep in touch with your visitors so they don’t forget you. With their ease of installation and the benefits and data that they provide, there is no reason not to incorporate this tool into your own attorney site.

If you are unsure about the ins and outs of perfecting your website and adding plugins, consider speaking to a professional who can do it for you.

 

For further reading, be sure to check out: 4 Tips On Creating A Successful Attorney Website and 3 Tips For Lawyers Looking To Hire A SEO Professional For A Website Audit.

Simple SEO Hacks: 6 Things Your Law Firm Can Do To Improve Your Google Ranking & Website Traffic

Simple SEO Tips – 6 Things You Can Do To Help Your Google Ranking Increase

For your attorney website to be successful, it needs have a high Google ranking. The main goal of Google is for its users to find the most useful information as quickly as they can.

Increasing your Google ranking may not be as difficult as you may think. There are a number of ways you can easily boost your page up the search listings (SERPS) by putting some easy SEO hacks into action.

When looking for help with SEO you may run across underhanded SEO tactics online, which are called, “Black Hat” tactics. These tricks are not in your best interest to put into use. They may work for a short period of time, but Google is consistently tracking these techniques and eliminating the false rankings.

You should only follow SEO tips that are “white hat” and are considered appropriate by Google.

 

6 SEO Tips for your attorney website that will boost your Google ranking 

Obtain More Keywords From Search Data 

Having your website target the right keywords is much like fishing with the correct bait or using the right golf club for a certain golf shot. Your success will be much higher and you will be attracting the right audience for your practice. (or the right fish in this case).

Now you are asking yourself, “Yeah, but how do I find these magical keywords?”

There are many ways in which you can get started finding the right keywords for your practice.

Once you have the keywords, you can now write content that is focused on those words to draw a larger audience, therefore increasing your Google ranking.

 

Write Share-Worthy Content

When creating the content for your website, be sure it is compelling and screams to be shared with others. Fresh, unique and timely content will help your content be shared more often.

In addition, make sure you have captivating titles and descriptions when posting your content to social media sites.

The more times your articles and website are shared, your pages will rank higher and your page views will steadily increase.

Not only do you want to write quality information that people want to link to and share, but you should also write regularly on a consistent basis.

 

Have A Responsive Website

An increase in mobile usage across the globe means that your website must be compatible to view on smart phones and tablets. It is extremely important that your website is responsive if you want your site to rank higher on Google. Google has been slowly increasing the ranking factor percentage of “having a mobile responsive website” has on their algorithm.

If your site is difficult to navigate and users have to scroll back and forth to read your content, they will become frustrated and you will end up losing a potential client and your bounce rate will increase.

 

Don’t get Cheap Web Hosting

If your website doesn’t load quickly, bounce rates will increase which will lower your Google ranking.

Adding videos and flash will increase load times. Be sure to compress all images on your site and adjust them to an appropriate size for maximum loading speed.

 

Properly Optimize Page Titles And Descriptions

Use a variety of popular meta data tags and popular titles in your posts to attract new visitors. Search other websites in your niche and see what posts on their site are the most popular.

If you are unsure how to properly set up your Page Titles and Descriptions I suggest looking at your competitors or looking at what people have used for Google AdWords. When people use Google AdWords they are spending money to have their ad seen. They are going to make sure they have a title that is attracting potential clients.

Once you have determined the titles that draw the most attention, post your own unique content using similar terms.

 

Conclusion

The SEO Hacks and Tips mentioned above are just the tip of the iceberg when it comes to increasing your ranking. In addition, the scope of SEO is constantly changing and evolving. Attorneys need to keep up with the latest Google updates, in order to stay at the top of search engine results.

Finding the time to read up on the latest techniques and putting them into action can become very time-consuming. Eliminate the extra time and focus your attention on your law firm by consulting with an SEO expert. You will feel confident that your site is gaining hits and increasing your client base as well.

For further reading, be sure to check out: 3 Tips For Lawyers Looking To Hire A SEO Professional For A Website Audit  and 4 Questions Attorneys Need To Ask Themselves When It Comes To Internet Marketing.

How To Write Content To Attract Local Residents

Learn How To Write Content That will Attract Local Residents to your Law Firm

The primary goal of your law firm’s blog, should be to attract local residents and ultimately obtain new clients. In order for this to be successful, the content not only needs to be interesting but also relevant to the region where your law firm is practicing. It’s always the best marketing strategy to start local.

 

Below are several tips to consider when adding content to your legal firm’s website:

 

  • You can gain a wealth of content material from the local and national news that is currently trending.

Major court rulings, local tax hikes, and other issues that are in the media can be discussed in an article. Doing so will demonstrate professional expertise in the subject matter. Since the information is current and relevant, it will be searched for frequently, increasing the number of hits your site will receive.

 

  • List questions and answers to some of the most common cases that your firm handles. People who are investigating an attorney always have a lot of questions and if your firm can answer them, your chance of gaining them as a client is greater.
  • Another way to spark interest in your content is to turn your written article into a video. It is much more personal and potential clients will get a feel for your personality as well, which will build trust before you even meet them face to face.
  • Webinars are very useful in discussing common issues that your potential clients may have, such as divorce and child support questions, malpractice, etc. Think about what questions your clients ask you in your consultation and provide a resource for the public through your webinar.

 

Let’s take a look at other ways to gain exposure in local areas:

 

Keywords and SEO

Be sure to include relevant keywords that pertain to the content you are posting. In addition, include the names of the surrounding cities and towns that your firm services.

It’s very important that the wording of your posts should sound natural and not like it is stuffed with keywords. Use your target words wisely and place them where they flow smoothly into the subject of the article.

Along with mentioning the specific location in the article, it can also be placed into the meta-data tags and category fields as well.

If your article’s main focus is about a particular region, including the name of it in the title is another way to boost visibility and gain a higher ranking in the Google search engine.

 

Frequency & Lenth of Posts

Posting content to your website on a regular basis keeps your page fresh and up to date. Content that is focused on current events or client Q&A are the simplest, yet most effective way to accomplish this.

Viewers are more likely to come back to see what new information has been added if there is always something new to see while on your site.

The more posts and interaction that your website receives, the higher you will be in the rankings when people are searching for an attorney in your area. 

Google really likes post that have substantial content and are longer than 1000 words. Having 2 very long posts jammed with great content will do much more for your legal firms SEO ranking than 10 really short posts.

 

Social Sharing:

Social interaction increases ranking. By sharing your posts on sites such as LinkedIn, Twitter and Pinterest, you can gain followers and regular readers of your material.

Once you share your posts, the capacity for others to share it increases, driving more traffic to your article and boosting your ranking as well.

A benefit to posting your content on LinkedIn, is that you can target a local audience who would be interested in the topics of your posts.

 

Press Releases

Press releases are another way to attract local residents in your target market.

Contact local newspapers and media sources with your articles to be featured in their publications. This is another means for exposure and a potential traffic builder. You can also take advantage of some press release distribution websites such as e-releases.

 

Conclusion

Keep your website’s content fresh and add interesting articles and videos pertaining to current events to  create return visitors. Always make sure you include SEO in your posts and pay attention to your keywords.

If you find that you do not have time to manage your website content on your own, consider hiring a professional to do it for you.

For further reading, be sure to check out: 8 Tips That Will Make Working With A Web Designer A Breeze and 3 Content Ideas for Your Facebook Business Page.

How To Get Your Law Firm Optimized On Google Maps

Learn Why your Law Firm Should be on Google Maps

Obtaining the most traffic on your law firm website is of utmost importance when building a solid clientele.

With the increase in mobile use, businesses are consistently using new tactics to increase their client base and increase their ranking on Google. Optimizing your brand on Google Maps is another way to boost your rankings and get more visitors to see what your attorneys have to offer.

 

What exactly is Google Maps?

Google Maps is another means for users to locate your law firm online. Not only are your location and directions shown to the viewer, but also your website link and other important business information such as hours of operation and phone number.

 

Before we look at how to implement Google Maps, let’s look at a few statistics to show the importance of mobile optimization as a whole:

This study also reports that as of January 2014:

  • Ninety percent of adult Americans own some type of cellular phone
  • Thirty-two percent of adult Americans own some type of e-reader device
  • Forty-two percent of adult Americans own a tablet device

 

Now that you are familiar with the necessity for website optimization, follow the steps below to optimize your Google Maps listing:

 

Google +

Get a Google + listing for your law firm. You will have to create an account, but it is simple and well worth the few minutes that it takes to set it up.

Once your listing details have been completed, you will be required to verify your business. This is done by Google sending a postcard to the address listed on your account with a code that is entered online.

Verification can also be done over the phone in a much timelier fashion.

 

 

Google + Local Page

The next thing you want to do is completely fill out the pertinent information about your law firm.

You will need to include the address, phone number, hours of operation, website address, and a thorough description. This is crucial to your listing.

  • A Google study reports that seventy percent of searchers utilize the click to call feature on their smart phone after finding the website online.
  • If no phone number is linked with their search result, forty-seven percent of mobile users will look for another brand.

 

Logo and Images

Your logo makes your brand recognizable. This is very important to include in your listing.

Another way to let viewers get a feel for your law firm, is include images of your attorneys, office space, and building. It is very simple to upload the images and makes the listing stand out from the rest.

 

Maintenance

Once your listing has been created and published, be sure to bookmark it and visit it regularly to see if any changes need to be made.

All information needs to be current, such as hours of operation and phone numbers. Descriptions may need to be updated if attorneys are added to the firm or if there are any other important changes.

 

 

Add Content

Adding interesting content to your Google + page will gain followers and possibly new clients.

Infographics and other images are quick and easy to post and will more likely be shared than just a text update. Include information about the type of cases your firm deals with to further establish your brand and gain followers.

Infographics can be easily designed by using Canva, or you can hire a professional to handle it for you.

 

 

Conclusion

With the expansive use of smartphones and the popularity of Google Maps, it is extremely important to be visible and up to date.

Ensure that your images and details are enticing, so when the next searcher finds your listing on Google Maps, your law firm is the one they choose.

When Should You Have Someone Else Manage Your Website?

As an attorney, your days are consumed with litigations, phone calls and paperwork. Finding the time to maintain your website may be nearly impossible.

In addition to the time it takes to maintain your website on your own, there is also a learning curve as how to keep up the site. You will need to research the various content you want to include on your site and how to apply it.

If you are not familiar with website development and maintenance, expect many cases of trial and error to absorb many hours of time. If you are not trained, it can be very frustrating to dedicate time to your computer after a long day in the office or courtroom.

For a website to draw traffic and present a professional image, it must be continuously updated with fresh content and interesting features. The goal is to draw potential clients back to your site so that they become familiar with your practice and ultimately hire your services.

Eliminate the stress of taking on another task and consider hiring a quality website maintenance provider to your agenda.

Consider the following maintenance tasks and the time it would take you to learn and implement how to include each one on your attorney business site:

Increase Your Google Ranking

If you want potential clients to find your website, you need to rank high in the Google search engine.

There are many techniques and tricks to raising your ranking, but do you have the time and expertise to actually make it work? This is where hiring an experienced website maintenance company comes in handy.

Experts in SEO (Site Engine Optimization) can get your firm listed higher; increasing the flow of traffic and high end clients.

Entrepreneur Magazine reports that the scope of SEO is changing, and now incorporate branding, social media integration and marketing of content, which take time to learn and put into action.

Get a Free SEO report from LuckyFish Media

Adding New Images or Graphics

Web developers have resources to find the perfect graphics and images for your website.

If you were to take on this task yourself, you would be spending a lot of time searching for the stock images you need and possibly incurring the extra cost of using them on your site.

Adding New Pages

If you add or remove an attorney from your firm, you will want to adjust that information on your website as soon as possible. You may also decide to include a FAQ page or other content you develop.

Easily add pages as needed to your website by sending the information to your maintenance expert. You will have your content up in no time, without any added frustration or time expense.

Technical Support

Glitches in the system happen to everyone at one point or another. Do you have the knowledge and patience to fix website errors quickly and efficiently?

If your schedule is tight, the last thing you need to worry about is spending hours trying to figure out why your page is showing errors and not functioning properly. Not only will you lose visitors, but it will cause a lot of personal stress as well.

Relinquish the burden of technical issues and hand it over to a professional who can fix the problem in a timely manner. Your nerves will thank you.

Conclusion

As you can see, the benefits of having access to a web developer for all of your website needs is a must. Relieve yourself from the stress and pressure to fix problems and make necessary updates.

Dedicate your time to your practicing law and leave the technical issues up to someone else.

For more information on incorporating a web designer to manage your website, read: 8 Tips That Will Make Working With A Web Designer A Breeze and Website Disaster Recovery Plan: Do You Have One?

6 Common WordPress Mistakes Lawyers should Avoid

Are you an attorney who uses WordPress to power your website?

Here are 6 of the most common WordPress problems that should be avoided.

WordPress has become the leader in content management. The growth of this platform in recent years is astounding!

Statistics posted in this article reveal that approximately 74,652,825 websites are hosted by WordPress.

It also states that twenty-two percent of new US domain registrations are driven by WordPress alone.

With the increasing popularity and competition, your WordPress site should be efficient and up to date.

 

Below are some of the most common mistakes WordPress users should be aware of:

 

Failure To Back Up

The absolute worst mistake you can make is not backing up your WordPress site.

Every bit of information on your website can be gone in the blink of an eye due to many unexpected reasons, such as hackers and update errors.

If you are planning an update, it is crucial that you protect your content by creating a back up.

Solution 

It is suggested here that if you are using a WordPress hosted site, to go to the Dashboard and click on Tools, then click on Export. For self-hosted WordPress sites, it is recommended that a back up plugin is installed, such as BackUp Buddy.

 

 

Failure to Back Up your Back Up

If you want to ensure that your content is the safest it can be and can be retrieved easily, make a back up of your back up on an online cloud.

Online storage will prevent loss of information that you store on your computer. Nobody ever expects the black screen of death, but it happens to the best of us. Secure your data by having multiple back ups in place.

Solution 

One of the best online backup services you can use is Vaultpress. It backs up your site automatically and is very affordable for the piece of mind you get.

 

Failure To Update Plugins and Themes

If the plugins and theme you are running on your WordPress site have not been updated, there is a risk to the security of your website and information. Hackers are able to access vulnerable sites, stealing information and possibly wiping out your page altogether.

This article states that updating your theme and plug-ins will patch any vulnerabilities that have been currently discovered, improve performance and fix any bugs that have been found.

 

Not Being Prepared Before Making Updates

As mentioned above, creating a back up of your WordPress site is top priority, especially before any updates take place. You will be able to restore it back to it’s original form much easier if you take this simple precaution.

It is also recommended to deactivate the caching plug-in, because it interferes with the update process. Once your update is complete, you simply reactivate it.

 

No Google Analytics

Tracking your visitors is an excellent way to analyze your audience.

By implementing the Google Analytics plug-in into your WordPress site, you will know:

– The geographical location of your visitor

– What keywords your visitors are using to find your content

– What pages they are visiting and length of time spent on each page

– Referral pages (links to how they got to your site)

– Time of day site was visited

– Which links on your site receive the most clicks

 

It is essential that you install the Google Analytics plug-in to adjust your content according to the trends in your visitors and page views.

Take advantage of the keyword recommendations to better optimize your page and receive more hits.

 

Weak Passwords

Creating a strong password with a combination of letters, numbers and special characters will make it more difficult for hackers to access your WordPress site.

Avoid using your child’s name or common phrases. NEVER make your password, “Password!”

 

Conclusion

Always protect your content by keeping your WordPress site, themes and plug-ins up to date. Install updates immediately to prevent any vulnerabilities from being hacked.

Use the data and keywords provided by Google Analytics to post content that will make your visitors return to your page. Doing so will increase your success and exposure on the internet as a whole.

If you are interested in training on how to use WordPress to it’s fullest capabilities, click here.

Be sure to read I Use WordPress to Build Websites (And You Should Too) for more WordPress tips.