What You Can Do To Fix Your Firm’s Website When It Isn’t Converting
Attracting new clients through your website can be difficult, even if your website is visually pleasing and you have well-written content.
In order to achieve the most from your site, you need to grab the attention of your audience and make them want to find out more. If visitors are instantly bored with what they see or don’t find your CTA enticing (Call to Action) they will just click on to the next website, never to return.
The main goal of your firm’s website should be to have your visitors come back to your site to learn more about how your firm can help them and eventually become a client.
Let’s take a look at several ways to increase your firm’s conversion rate:
According to an article on HubSpot about using visuals on a website,
Content with relevant images gets 94% more views than content without relevant images
…Colored visuals increase people’s willingness to read a piece of content by 80%.
We live in an age where images mean everything. In such a fast-paced world, if a visitor doesn’t see an interesting image, they will be less likely to engage with your website. They will almost automatically click away to find another website that connects with them.
Be sure that you have great photos and infographics on your website. If you are having trouble finding great images for your website I recommend reading this previous article I wrote on how to find great images for your website. Something as simple as a colorful chart can spark interest and your visitor may stick around to see what else that can learn from your page.
Write Engaging Content
Take a good look at the content you are supplying to your visitors.
Does it pertain to common questions that your clients often ask?
Does it flow and engage the reader?
Blog posts and content should focus on the needs of your audience. Make a list of the most popular questions you are asked and create content that centers around it. The key is to always make them want to return to find out more.
Be sure to include specific keywords pertaining to each post, so new visitors will be able to find you when doing an online search.
Get a Website Review
“Too Close to the Forest to See the Trees.”
You love your website and you’ve poured money, sweat and maybe a tear, but clients aren’t using your website. Why?
Why isn’t my site converting? There are many reasons why your website could not be converting. Sometimes it helps to have a professional who isn’t so close to your website give an honest evaluation. One of the best ways to fix your website when it isn’t converting is to get a professional website review.
During an attorney website review, various aspects are evaluated. Meta descriptions, title tags, and other key optimization points will all be investigated. Once all the information is collected, website owners will receive a report with a detailed map of how to implement specific steps to boost their Google ranking and conversion rate.
Your Website has No Call To Action
If you want to connect with your visitors, creating a call to action (CTA) is a must.
Email list sign ups can be encouraged with bonus content. One example of bonus content could be an eBook on a specific practice area which could be downloaded if they join your email list.
Once your visitors have joined your list, you can periodically send them links to your site to read blog articles that may interest them. Not only will they start to view your firm as an expert in the topics, but they will also be increasing the hits to your site, which in turn, will boost your ranking.
As you can see, there are many facets to gaining the highest conversion rate for your website. Implementing the steps mentioned above will get you on the path to more potential clients and an increased number of cases.
The simple acts of adding eye-catching images, interesting content and stepping up your SEO game have been proven ways to increase conversion rates.
If you are unsure of how to put the procedures in place or simply just don’t have the time, consult with a professional website developer who can take care of all the details for you.
For more information, be sure to read: 3 Tips For Lawyers Looking To Hire A SEO Professional For A Website Audit and What Lawyers Need To Know About WordPress.