4 Keys to a Good Web Design

4 Keys to a Good Web Design

Building a new website or even re-designing your current one can often be a daunting and at times stressful process. That’s why it’s imperative to work alongside a web design company that you trust, have a good rapport with and have built an advantageous working relationship with. This will enable you to get the best out of your investment and be left with a great end product; a website that fulfils all of your criteria, as well as some of those more technical ones you may not have known about.

1. Usability

Usability is key to the success of your website, and this encompasses a wide range of things from accessibility to familiarity. Firstly it’s important that your target audience can use your website. You should present content to the user in a clean manner in a way that is obvious so that they can intuitively navigate around your site. Accessibility is also important, and this is twofold. Your website should be accessible not only to individuals that may have different requirements, such as those that use screen readers, it should also be accessible to those users who are using a variety of different hardware devices or running on several different browsers. By ensuring that your website meets all of these criteria it will mean that you do not alienate any of your target audience.

2. Extensibility

When designing a website it’s all too easy to get wrapped up in what you want in the here and now, but it’s important to remember that you are making a large investment and that this is something that should be able to change and grow over your time as your business does. This is where extensibility comes in; you should discuss with your web design agency how easily you will be able to amend and add to your website over time, as well as add important upgrades as technological advances are made. This will prevent you website becoming outdated in only a short period of time and keep your costs lower going forward.

3. Design

And of course good design is imperative to creating a successful website. Your website should be designed to suit your target audience. Whether this is a b2b market or a children’s website, tailoring your design to meet the specific needs of your target audience will put you on the route to success. Your site design should be unique and memorable, still incorporating the previously spoken about familiarity in the manner in which it works.

4. Functionality

Every website has a different purpose, whether your website is an ecommerce site, informative website or a membership website, you will have to ensure that your newly designed site has the functionality to meet each of your specific needs. Whether this be the ability to take online payment or update fresh news through an RSS feed. You should ensure you work alongside a web agency that will be able to provide you will all the aspects you require.

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