Getting your website positioned as high as possible in SERP (Search Engine Result Pages) is one of the main goals for everyone who has a SEO strategy.
Statistics prove that the percentage of getting a click to your website keeps on reducing as the searcher moves down the result pages on a Search Engine.
What does a SEO friendly content have?
• Appropriate Language
• Scanable & Skimmable structure – Lists or Bullet form
• Presented in Q/A format
• Powerful Keywords and their placement
• Structured Flow
• Proofread for any mistakes
SEO friendly content does not mean that you start writing for search engines. Write content that search engines would adore automatically. The first and most important rule of content writing strategy is to write for visitors and not for search engines. Search engines ultimate goal is to provide their users with the unique and most relevant content. They will prefer your content if it is written for users.
It is not a coincidence that writing strategy for good contents makes for SEO as well.
Name a subject and you will find it on web, so dig deep and write something that you own. Something that makes you stand out of the regular web shops.
Write in the language of your prospect. The language determines the kind of visitor your site will attract. If you are writing for Business owners who are generally non-technical, write in plain business language. It is always easy to write if you know your readers.
Write what is relevant to your topic and business. Search engines have their own algorithm to check the relevancy of the content. Please avoid playing around with search engines. Even if you get successful in bringing few visitors to your site and they find the content irrelevant to their search, they will immediately bounce out of the site.
Descriptive here does not mean to start writing stories. Describe your services or products in an informative manner. Try to display important information with a link to the detailed information. This could give you an extra edge over your competitor
Scanable & Skimmable:
Most of the web users do not read they just scan the web. Research shows that visitors read about 20% of content on a webpage. Write content which is easily scanable by readers. Some points to be kept in mind are-
• Use of font color which is easy to the eyes
• Variable Eye catching font sizes
• Use list or bullets instead of paragraphs to improve recall value
• Use of Headers and sub headers – can create interest
Presented in Q/A format:
Present your content in a form of questions and answers. Most of the websites miss this opportunity to answer reader’s question and they land up increasing their bounce rate. This can be best done by addressing the user’s pain with a simple yet effective answer.
Powerful Keywords and their placement:
Keywords play an important role in SEO strategy. Do not just sprinkle your keywords into the content rather build it around the selected keywords and phrases. The denser the keywords towards the top, the better they are. Use of synonyms is good, however, try them a little lower on your web page.
It is very important to flow your visitors in a desired manner. Do not leave them to search their way. Guide them with doorways. Do linking within your content that makes the visitor flow with the content. This is called Flow design.
Do proofreading to give an additional support to all your writing and SEO efforts. The spelling and grammar errors make your content look unprofessional.
by: Neil Paige