The Clients Role in Designing a Website
There are numerous articles on the internet about how to choose a designer for your website. But what happens after you have chosen a designer to work with?
Creating a great website can really help your business take the next step forward. When getting ready to work with a designer, to create a website for you, it helps to have a good balance of involvement between letting the designer use his/her talents and expertise to create the site and telling them every step of the way what to do.
Let’s say you want to build a room over your garage. You know the colors you want to paint the walls, the color of the carpet you want, etc. Since you probably don’t know much about construction you will need a professional contractor to help you with this job. It is important you talk with the contractor to help them understand your vision for the finished room, but it would be a bad idea to stand over them and tell them where to place nails in the drywall. You have to let them do what they do best, while making sure your vision for the room is being met. Sounds easy, right?
Getting back to website design. It can be difficult for some, if not most everyone, to stand aside and trust someone else with something as important as creating a website for their business.
Hopefully, some of these tips that can make the process of working with a designer go a little more smoothly.
By being honest with the designer you will help foster a great working relationship. Remember, the designer is there to help you and to guide you through the process. They are not the enemy. Believe it or not, their goal is not to rip you off. They are offering a payable service much like a plumber or barber. By letting them know your budget, your goals for the site, and what you want to accomplish with the site it will help them make a better website in the end.
I know there are a variety of postings online giving advice on how to get the cheapest website possible. Everyone wants to save money on services, but being deceitful about certain aspects of a website and then trying to get the designer to include them into the design after a price has been agreed upon is wrong. It’s called “scope creep”. Yes, there is a word for it. Websites, like cars, come in a variety of sizes, colors, and costs. Cars are obvious, but websites are not. Letting the designer know up front that you will need a content management system is much better then surprising them halfway through the project.
This may sound obvious, but really isn’t. Going back to the room over the garage example. If you are going to paint the room yourself you would most likely do some research into what colors might work well together? The best brands of paint? What type of carpet may work best for your family? Creating a website with a designer works much the same way. Having an idea of your competition online, what colors you would like the site to be, and knowing how you would like your visitor to interact with your website can really help the designer get a better idea of your vision of what you would like done. They don’t have to spend time guessing as to what you may or may not want. If you are selling handmade baskets, go online and search “handmade baskets” and look at what you will have to have on your site to compete against the sites that are already out there.
Be open to changes
Some people have a hard time adjusting to change. They have an idea an it can’t be done any other way. Let your designer show you some ideas and be open to them. You might be surprised at what you like and might find a better solution to a problem than you had initially thought. This is another example of using the talents and experience of the designer.