The Story of a Good Website
“You don’t need to use SEO, it’s a waste of time.”
“The bigger, the better.”
“Every page needs flash.”
Unless your company has a marketing department the size of a small nation, chances are the person assigned to maintain your website also has other responsibilities. Getting new information uploaded or changes made can be a challenge.
The problem is, anyone can build a website. All it takes is some basic knowledge of coding, a hosting site and some time. Most of us know a 16 year old that would be thrilled to do it for a small fee. Better yet the owner’s wife’s cousin’s nephew will do it for free! And that’s exactly what the site will look like.
Smart business owners are realizing that what they need to get ahead with their marketing strategies is to place their money where it can do the most good. Hiring a professional to design and create an impactful and useful website is one of those places.
Spending time online looking around, a person can find dozens of websites in just a matter of minutes. Each one of these sites has the goal of offering you something you want or need even if it’s only information. But what is it about a website that keeps you engaged?
Most companies wouldn’t think to give their website an IQ rating. After all, what more is needed other than your normal site map set up? If simple and basic is how you view your marketing strategy, your website will reflect that. There isn’t anything wrong with average.
Instead of middle of the road, why not punch things up a bit instead. Capturing and gaining repeat clients takes more than what every other company offers. Your website should reflect that.
An online marketing campaign begins with your website design, not ends with it. Conversion and ROI are the ultimate goals of any campaign. Does your website reflect those goals?
A well designed website also helps you to increase revenues. How can you turn that away in these economic times? It can also help decrease costs, and build better relationships with customers and business associates. Who doesn’t want that?
Statistics show that your website has only a 6-10 second time span to grab your visitor’s attention. In that time the visitor has already scanned the page to find what they are looking for, made an assessment of viability and either pulled up a chair to stay a while or moved on quicker than Superman.
Chose a web development team that knows what they are doing. There are 5 important things to look for when hiring an affective web design group:
1. They listen.
You know your product inside and out. The agency you choose should pay attention to that and use that knowledge to design your website. If they aren’t asking you questions, you have to wonder why not. If the content isn’t going to be relevant to your business why bother?
2. They are mobile.
According to research, more that 30% of mobile phone owners have browsed the Internet via a mobile handset. Computers are no longer limited to desktops and laptops. Make sure their development team has the expertise to identify the various mobile browsers and can arrange content to fit them.
3. They know how to write.
People don’t read websites the same way they read print material. Web users are active, not passive. The longer the text, the less likely they are to read it. And they don’t believe in hype unless it can be backed up. A good design team will have skilled copy writers available.
4. They think globally.
Consumers and businesses alike are turning more and more to the Internet to purchase their goods and services. Your website needs to tailor itself to that end. E-business is more than e-commerce. Offer the world a way to interact and purchase your wares. Your design team should know how to expand the scope of e-commerce to transform your company globally.
5. They stand behind their services.
At the end of the day your web design team should want you to be happy, no matter what. Satisfaction is key. Make sure they stand behind their work, the same as you do. Guarantees in writing indicate they aren’t going to take your money and run.
Understand that your firm’s web strategy is not only about creating a visually interesting web presence; it is about increasing your sales and optimizing visibility to your target audience.
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