As I write this post I have a slight toothache. I decided to change dentist a few months back and I keep finding other things to do instead of searching out a new dentist. Now that the pain is creeping in I have to find a new dentist. The way people find a new dentist, doctor, eye doctor or any business for that matter has changed over the past 15 years.
As a thirty something I will begin my search on the web. I will not pull the Yellow Book out of the junk drawer in the house. (Everyone has a junk drawer and at the bottom, anchoring the drawer is an old Yellow Pages.) I will not drive around looking for a dentist. I will not go to the yellow book website and search on their site. What I will do is type in my browser (Chrome) “dentist + my location” and start the search.