Creating Your Sales Funnel for your New Website

How To Document Your Sales Process In Preparation For Your New Website

An important step in preparing for your new website is to document your sales process. Since your business website will serve as a 24/7/365 sales representative on your behalf, this website should bring customers through a similar experience as what would happen with you in person.

Since each business is unique, there are many types of sales processes and as many ways to document them. Here are some ideas to get you started.

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How To Write Content For Your Website Redesign

Content is difficult to write for a new website. Here are some tips. 

A good website redesign will be complete with fresh copy. Writing content for your newly redesigned website can be easier than you might imagine. Here are a few quick tips to get you started.

Condense, Condense, Condense

Take a look at the content that already exists on your site. Most likely you’ve added to it over the years, trying to express the exact nature of your service or product. Go in to the writings on your site and try to condense as much as possible. If you can say the same thing in three words than 20, it’s better.

List of Titles

If you’re aiming to start a professional blog, begin first with a list of titles. Think up some interesting topics related to your business, then come up with specific writing ideas within those topics. For example, your topic might be wooden sculpture and the exact titled might be “The Top 5 Most Expensive Wooden Sculptures Today.” For each topic try to come up with several titles. Use starters such as “How to…”, “Top List of…”, “Why It’s Important To…”, etc. to help you generate ideas.

Browse Competitor Sites

It’s always worth a look at competitor sites to see what ideas you might be missing. Of course, you may have better ideas, but often browsing another site helps us brainstorm. Plus, your competitors may have a bigger budget to hire professional writers. If so, then you’re likely to find some well-thought marketing and content.

Just Start Writing

Stepehen King, in his book On Writing: A Memoir of the Craft, said “The scariest moment is always just before you start.” Often we’re too afraid to try writing for ourselves. However, the more your write, the better of a writer you’ll become. Just sit down and give it a try.

Do you need some help maintaining your Word Press site? Ask me how I can help!

How To Prioritize Changes For Your Website Redesign

Are you thinking about redesigning your website?

If you want your website to stay fresh and relevant you should periodically review and update your website.

This important component of your business’s identity is perhaps one of the most valuable considerations in today’s online society.
In the early days of the Internet, simply having a website was a major advantage. Now, everyone has a website and yours needs to be articulate and powerful.

When you’re ready to make changes to your website, you’ll likely need to prioritize each element. Due to budget or time restraints, not all changes may be made quickly.

Here are three points to help prioritize your list of changes for your website redesign.

1. Clean-up

As the years go by, many website owners haphazardly add more content, features, graphics, and menu bar items to their site. Take a good look at your site. What can you take away? Are there outdated menu items? Tired icons, photos, or graphics? Compare your site to a competitor’s. Consider ways to more efficiently display information to allow users to rapidly find what they’re looking for.

2. Call to Action

Example call to action

Example call to action

One of the simplest things you can do to encourage users to engage your content is to tell them what to do. This is called a “Call to Action” key phrase. Simple sentences like “Read more,” “Buy now,” and “Click here” have been proven to drive people to complete the action. This typically results in a purchase or continued browsing. Find ways to include these calls throughout your site.

3. Catchy Images

Out-of-date images are probably one of the first things visitors will notice about your site. Images can be quickly replaced with just a few clicks and will give your site an immediate overhaul with little work.

Think of this list as the three “C”s. Clean-up, Call to Action, and Catchy Images — these three elements will greatly improve the usability and user engagement of your site. This, in turn, will also promote more sales of your products and services.

On a personal note, once a year I go through my website from a client’s perspective. It helps me to eliminate information, update outdated images and to make sure my call to actions are clear.

If you are interested in getting a professional  review of  your website please contact me today.