How To Use Case Studies To Answer Client Questions

Case studies can give us a deeper insight and validity to the strength of a law firm and their capability to win cases. Proven statistics will demonstrate the success rate of attorney lawsuits and client satisfaction.

Case studies are a way in which your visitor can connect with you on a more personal level, and it allows them to see how you have helped others in their situation.

Presenting evidence of the attorney’s hands on victories will build confidence in their character and work ethic. Clients will be persuaded by the findings and the firm will continue to grow.


Determine Client Base

To successfully build your brand, you need to determine the primary client base for your law firm.

Once you have established who your ideal client is, you want to prove your expertise with case studies in those specific areas or industries.


State The Facts

The Houston Chronicle reports that using case studies of successful defense cases and testimonies of past clients will build a sense of leadership in that particular specialty of practice.

Be sure to include studies ranging from high dollar cases to smaller, low key cases. Cover potential clients across the board in all economic levels to gain as much exposure as possible.

In each study, you will also want to include a description of the client, the situation at hand and the challenges they are facing, along with the resolution to the problem and how your law firm solved it.

This information will give a sense of security to readers and they will be more likely to follow through with contacting the attorney. Websites who do not list case studies will miss the opportunity to make the connection with a possible client.


Benefits To Client

The internet makes it possible for the general public to do their own research on just about any product or service under the sun. Searching for a law firm is no different.

Stand out from the rest of the law firm sites and present an inside look at the success rate and efficiency of your business.

Potential clients want to know what the usual outcomes are for the cases that you and your attorneys represent. They want to know if the resolution to the cases are personally satisfactory and if they would be pleased with a similar outcome.

Having a collection of various case studies on the attorney website will show a combination of versatility and continuity at the same time.



By using case studies, you will gain the interest of potential clients who will want to connect with the attorney personally. Let the studies show how your law firm can help them as it has helped past clients in similar situations.

Prove your value by stating statistics of successful cases and how you can assist them in avoiding large settlements and expensive courtroom trials. Let your firm’s performance history speak for itself.

With the expensive costs of advertising, using other methods such as case studies to prove the value of your law firm is a must. It is just another example of experience and success that will show the worth of your services.

Besides using case studies, there are other methods of gaining new clients through your website. Be sure to read the following articles for more information: When Should You Have Someone Else Manage Your Website? and How To Choose Your Target Audience For Facebook Ads.

It is also necessary to work with an experienced professional marketing team to ensure sufficient exposure and top notch service.







When Should You Have Someone Else Manage Your Website?

As an attorney, your days are consumed with litigations, phone calls and paperwork. Finding the time to maintain your website may be nearly impossible.

In addition to the time it takes to maintain your website on your own, there is also a learning curve as how to keep up the site. You will need to research the various content you want to include on your site and how to apply it.

If you are not familiar with website development and maintenance, expect many cases of trial and error to absorb many hours of time. If you are not trained, it can be very frustrating to dedicate time to your computer after a long day in the office or courtroom.

For a website to draw traffic and present a professional image, it must be continuously updated with fresh content and interesting features. The goal is to draw potential clients back to your site so that they become familiar with your practice and ultimately hire your services.

Eliminate the stress of taking on another task and consider hiring a quality website maintenance provider to your agenda.

Consider the following maintenance tasks and the time it would take you to learn and implement how to include each one on your attorney business site:

Increase Your Google Ranking

If you want potential clients to find your website, you need to rank high in the Google search engine.

There are many techniques and tricks to raising your ranking, but do you have the time and expertise to actually make it work? This is where hiring an experienced website maintenance company comes in handy.

Experts in SEO (Site Engine Optimization) can get your firm listed higher; increasing the flow of traffic and high end clients.

Entrepreneur Magazine reports that the scope of SEO is changing, and now incorporate branding, social media integration and marketing of content, which take time to learn and put into action.

Get a Free SEO report from LuckyFish Media

Adding New Images or Graphics

Web developers have resources to find the perfect graphics and images for your website.

If you were to take on this task yourself, you would be spending a lot of time searching for the stock images you need and possibly incurring the extra cost of using them on your site.

Adding New Pages

If you add or remove an attorney from your firm, you will want to adjust that information on your website as soon as possible. You may also decide to include a FAQ page or other content you develop.

Easily add pages as needed to your website by sending the information to your maintenance expert. You will have your content up in no time, without any added frustration or time expense.

Technical Support

Glitches in the system happen to everyone at one point or another. Do you have the knowledge and patience to fix website errors quickly and efficiently?

If your schedule is tight, the last thing you need to worry about is spending hours trying to figure out why your page is showing errors and not functioning properly. Not only will you lose visitors, but it will cause a lot of personal stress as well.

Relinquish the burden of technical issues and hand it over to a professional who can fix the problem in a timely manner. Your nerves will thank you.


As you can see, the benefits of having access to a web developer for all of your website needs is a must. Relieve yourself from the stress and pressure to fix problems and make necessary updates.

Dedicate your time to your practicing law and leave the technical issues up to someone else.

For more information on incorporating a web designer to manage your website, read: 8 Tips That Will Make Working With A Web Designer A Breeze and Website Disaster Recovery Plan: Do You Have One?

8 Tips that will make working with a Website Designer a Breeze

How To Prepare To Work With A Website Designer

When working with a website designer, to design your legal firms website, requires thorough communication between both parties to achieve desired results.

Experienced web designers are familiar with what works in building a quality website that will increase revenue. Discussing details of your vision and goals with your designer, will give them a solid foundation to start developing your unique website.

If you are working with an experienced website designer, they will have you fill out a website planner form to really dig into what your website design goals are.


Below are items that should be considered before the designing process begins:


Domain Name

Your domain name should be easy to remember and not too long.

You also need to make sure that the name is not already being used. Think of several names that appeal to you and get the opinion of your designer as to which would work the best for you.

Be sure that your domain name is relevant to your business. If you are an attorney, include the words “law”, “lawyer” or “attorney” to immediately define your website.

An easy way to see if a domain name is available is to visit GoDaddy



Determine your audience and the type of content you want to focus on.

Did you want a basic site that only features the contact information of your law firm and the attorneys that work there? Do you want a more elaborate site that has FAQs, statistics or articles?

Legal firms that have many quality pages on their site about practices areas, tend to have the most success when trying to rank for local SEO keywords.


What Pages Should I Include?

Your site may have pages dedicated to particular topics. Consider the different areas you would like to feature and create pages for each one.

For example, an “About Us” page that describes your services and mission statement. You could also create a page for each attorney in the firm, which lists their credentials and important information.

Some attorney websites include a blog page that features articles that focus on the type of law that is practiced in that firm.


Color Scheme and Style

Determine the color scheme and style that you prefer for your site. Take a look at your logo and be sure that they coordinate well.

Do you want your site to look modern, flat, etc.? You can discuss details with your designer as to what you have in mind and ask for their input.

An experienced web designer should be able to guide you in the right direction to get the appropriate look you desire.



Be sure that you know the price range that is affordable for your budget before consulting with a designer.

Many web designers have different packages or price points that you can choose from. By determining your needs ahead of time, the designer will be able to give a more accurate quote for their services.


Know The Correct Terms

Attorneys need to be familiar with website jargon when communicating with their designer. This will make the process run smooth, without confusion or misunderstandings on either part.

For more details on that topic, be sure to read: 11 Website Terms Every Attorney Should Know.


Decision Makers

Determine who is in charge of making the decisions on the website. If your law firm is comprised of more than one attorney, consider the input of others in the office. It’s always great to get advice from others in the office, but there needs to be one person who has the last word when it comes to the design of the website.

Ask yourself the following questions:

  • Who will be in charge of making future changes to the website?
  • Will the web designer have access to the site after it is built?
  • Will another member of the staff be responsible for updating the website?



It is always a good idea to have all your ducks in a row before hiring a web designer. Make sure you take the above points into consideration and have some type of idea about the look and feel you want to portray.

Lastly, do your research to find the perfect designer for your firm. Professionalism and references are a must. By being well informed and prepared, you will be able to collaborate with the designer of your choice to create a website that will increase exposure and build a strong client base as well.