If your business isn’t yet on Facebook, it probably should be. It’s no secret that Facebook is the most used social media by Americans and many others around the world. As far as mobile use goes, Facebook far outranked all other US mobile apps in a recent comScore study.
The bottom line is this: Facebook is a tool your business can use to leverage new leads and customers.
Once you’ve setup your Facebook business page, what exactly should you post about? Here are three content ideas to help you connect with your followers.
1. Interactive Media Posts
Use rich media and interactive posts to stimulate “Likes”, “Shares” and comments on your Facebook posts. Rich media refers to videos, photos, music, and graphics that are compelling and often involve an interactive component.
Never post a photo, graphic, or video alone. Always be sure to include an interactive text component such as a question, poll, or call to action. For example, a photo or video of your latest product may be posted with the text, “What would you do with this great new product?” or “What should we name this model of product?” When you receive comments, click “Like” or reply with a polite comment of your own.
2. Share a Customer Story
Depending on the nature of your business, there are different methods to sharing a customer story on Facebook.
If you’re primarily a B2B company, your business page may “Like” the business page of one of your customers. When they post a positive story on their page, click the “Share” button to post it on your own business page. This boosts your customer’s confidence in your genuine interest in their business and likely encourages repeat purchases.
If your business is retail, then you may host a giveaway to inspire your followers to submit stories of how they use and enjoy your product or service. When they enter the giveaway, be sure to include a legal waiver giving you the right to publish their story on your Facebook page if they win.
3. Use the 70/20/10 Rule
The 70/20/10 rule is a guiding principle to help inform your posting options. Seventy percent of posts should be valuable information for your customers (not self-promotion), twenty percent should be posts you “Share” from carefully selected sources, and the remaining ten percent should be self-promotion pieces about your products and services. This principle provides customer oriented content making you appear to be an expert in the field and not just self-interested.
Have you tried any of these Facebook business page content ideas? Which have you found works best?
If you need help marketing your Facebook business page, get in touch with me for a custom tailored social media plan to help you reach your goals.
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