3 Tips for Lawyers looking to hire a SEO Professional for a Website Audit

As an attorney, your website is one of the most valuable assets you have that will increase your client base and grow your practice. If you have noticed that activity on your site has dwindled, it is time to evaluate your SEO and website as a whole.

According to an article in PC Magazine, about analyzing and reviewing your website, most websites that use an analytics tool use Google Analytics to obtain their traffic data. This data can help you figure out where your site is lacking and excelling.

Below are some details you can find out about your site by using Google Analytics:

  • How many visits your site has received
  • How many pages have been viewed
  • How long each visitor spent on your website
  • How many new users are visiting your website
  • A geographical summary of area where your visitors are located
  • How much of your traffic is organic traffic

There are so many other tools that an Attorney can use to review their website.

Some other SEO tools besides Google Analytics are:

There are so many SEO tools available it will make your head spin. Here is a great collection of SEO tools from Backlinko if you are looking for more tools.

It is very useful to use tools such as Google Analytics and others to find out what is working for your business and what is not. On the other hand, there could be road blocks along the way if you are not familiar with website optimization and the terms used in the field.

You can spend hours, days or even weeks collecting data and changing things around on your site, but you may still not receive the amount of visits to your website that you need to grow your law firm.

Even using all the tools I’ve mentioned above, you still may not be able to get the results you want.

It takes a lot of time to research and learn the ins and outs of SEO and website analysis. Doing so can take you away from the important tasks, such as focusing on your current clients and the details pertaining to their cases.

If you are using every tool you can think of, trying to manage your own website, pouring over analytics data at home, maybe it’s time to hire a professional. In many cases, if not all, a good SEO specialist can get you your SEO investment back within months.

Maybe you’ve thought about hiring someone to help with your SEO, but have heard so many horror stories from other people you don’t want to take the risk. Honestly, it can be scary to put your website’s future in the hands of someone else. I have the same fears when I work with a web developer for the first time.Especially, with SEO, where it can take months or years to see real results. (Many factors can play a part such as your budget, keyword competitiveness, etc.)

Especially, with SEO, where it can take months or years to see real results. (Many factors can play a part such as your budget, keyword competitiveness, etc.)

Hiring an Attorney SEO professional who is experienced in reviewing and analyzing websites can be beneficial, not only to relieve the stress for you, but to give their website the best optimization possible.


3 Things to Consider before Hiring An SEO Professional to Review your Website

What SEO issues are addressed in the analysis?

Find out if the developer you are considering offers an SEO analysis of the most popular pages and landing pages for your website. Will they offer you direction as to how to improve your SEO on those pages? Will they be giving you an auto-generated SEO report or will they be physically reviewing your website?

Will they be giving you an auto-generated SEO report or will they be physically reviewing your website?

Make sure they will be reviewing all the On-Site Technical SEO areas such as: broken links, meta tags and descriptions, on-page optimization problems, and overall site-wide issues that could be costing you visitors.

What is their Track Record?

Ask to see a previous report for a client.

Ask them for some client reviews.


Are there any extras included?

Does the web developer you are considering offer any extra input in addition to the report, such as a video overview of the analysis? A short video such as this, can give the attorney better insight as to what the developer is talking about in their report. You can see directly what pages and issues they are referring to, so adjustments can be easily made without confusion.



Each attorney must decide for themselves what is best for their website. In essence, learning the scope of SEO and website optimization is like learning another job. Most lawyers definitely don’t have the extra hours in the day to accomplish this task. Lawyers go to school, Doctors go to school, SEO specialist go to school. This is where it most likely will be the best decision to leave the work up to the SEO professionals.

If you would like to find out more tips and advice about working with a web designer, check out these articles: When Should You Have Someone Else Manage Your Website? and 8 Helpful Tips That Will Make Working With A Web Designer A Breeze.

4 Questions Attorneys Need To Ask Themselves when it comes to Internet Marketing

The internet is a fantastic tool to grow your client base, but just creating an attorney website is not going to bring hoards of clients busting through the doors of your office. There are certain key points that must be evaluated and implemented to receive the most benefit from your site.


Below are four questions that need to be considered when improving and expanding your law firm:

How Can My Website Attract New Cases for my firm?


To have a successful website, that will bring you the high paying cases you desire, you will need to a have a conversion focused website that is both effective and credible. You need to have more than a website…You need an internet marketing plan that will consistently bring potential high-value cases to your website where you can close the deal.

There are many factors to consider when trying to find new cases, here are just a few suggestions.

  • First, you need to review your internet marketing and make sure you have a clear marketing message focused on a specific audience.
  • Have a video on your homepage and website. Videos are a great tool for breaking the “internet barrier” and connecting with potential clients. In addition, the client will feel like they already know you when you sit down for your first meeting. This generation has grown up seeing videos on websites and they will expect you to have one.
  • Paid Advertising (PPC) such as Facebook Ads and Google Adwords can be powerful tools that will allow to track your marketing budget very effectively.


How Can I Get A Higher Google Ranking?

 If you want your website to get a higher ranking on Google, there are several ways that will boost you up to the top of the list.

  • Text And Image Links

Using text and image links on your website pages are excellent ways to bring more traffic to your site. Google basically says, “you are who links to you”. Having a variety of quality, high domain authority, websites linking to your content is a must.

  • Keywords And Meta Data

Search out and know what your keywords are. Every law firm should be able to come up with at least 10 keywords that their ideal client will be using to find them. For example, “Lansing Personal Injury Lawyers” is a keyword phrase of a law firm in Lansing, Michigan. They are looking for clients in the Lansing area who are interested in getting help witha  personal injury case. Make sure you use your keywords in your site description and blog posts. Think of them like sprinkles on your ice cream. Too many and it will ruin your desert. Sprinkle them in!

  • Headings (H1, H2, and readability)

Inserting the appropriate headings in your content will cause the algorithm to better recognize your website. Headings will draw in the reader to your article if they are interesting and catch their eye.


How Do I Find Time To Maintain My Website While Managing My Cases? 

You may be wondering how you will find time to maintain your website and write unique content while managing your cases. This problem can be easily solved by hiring a professional to take care of those tasks for you.

You will have less to worry about and more cases to handle if you leave it up to someone who knows the ins and outs of designing, SEO, etc. You can focus your attention on practicing law and not worry about updating your website on a regular basis.

Think about it this way, if your time is worth $100/ hour and you are spending hours and hours trying to maintain your website, doesn’t it make sense to pay a few dollars a month to have your time freed up to find new clients?


What Is The Most Cost Effective And Profitable Marketing Strategy?

A recent article states that word of mouth is still the best marketing strategy available. By creating a solid platform with helpful articles and insight, along with a website that is user-friendly, you will stand out from the crowd.

Even if a visitor doesn’t personally use your services, if your site makes a memorable impression on them, you will have a greater chance for a referral when one of their friends needs an attorney.



In summary, your website should be attractive, easy to navigate and chock full of unique content that is updated on a regular basis. If you feel like this is a daunting task, step back and let someone who is trained and knowledgeable take on the extra work.

If you would like to find out more ways on how to make your website work for you, please read: 8 Tips That Will Make Working With A Website Designer A Breeze and When Should You Have Someone Else Manage Your Website?