3 Tips for Lawyers looking to hire a SEO Professional for a Website Audit
As an attorney, your website is one of the most valuable assets you have that will increase your client base and grow your practice. If you have noticed that activity on your site has dwindled, it is time to evaluate your SEO and website as a whole.
According to an article in PC Magazine, about analyzing and reviewing your website, most websites that use an analytics tool use Google Analytics to obtain their traffic data. This data can help you figure out where your site is lacking and excelling.
Below are some details you can find out about your site by using Google Analytics:
- How many visits your site has received
- How many pages have been viewed
- How long each visitor spent on your website
- How many new users are visiting your website
- A geographical summary of area where your visitors are located
- How much of your traffic is organic traffic
There are so many other tools that an Attorney can use to review their website.
Some other SEO tools besides Google Analytics are:
There are so many SEO tools available it will make your head spin. Here is a great collection of SEO tools from Backlinko if you are looking for more tools.
It is very useful to use tools such as Google Analytics and others to find out what is working for your business and what is not. On the other hand, there could be road blocks along the way if you are not familiar with website optimization and the terms used in the field.
You can spend hours, days or even weeks collecting data and changing things around on your site, but you may still not receive the amount of visits to your website that you need to grow your law firm.
Even using all the tools I’ve mentioned above, you still may not be able to get the results you want.
It takes a lot of time to research and learn the ins and outs of SEO and website analysis. Doing so can take you away from the important tasks, such as focusing on your current clients and the details pertaining to their cases.
If you are using every tool you can think of, trying to manage your own website, pouring over analytics data at home, maybe it’s time to hire a professional. In many cases, if not all, a good SEO specialist can get you your SEO investment back within months.
Maybe you’ve thought about hiring someone to help with your SEO, but have heard so many horror stories from other people you don’t want to take the risk. Honestly, it can be scary to put your website’s future in the hands of someone else. I have the same fears when I work with a web developer for the first time.Especially, with SEO, where it can take months or years to see real results. (Many factors can play a part such as your budget, keyword competitiveness, etc.)
Especially, with SEO, where it can take months or years to see real results. (Many factors can play a part such as your budget, keyword competitiveness, etc.)
Hiring an Attorney SEO professional who is experienced in reviewing and analyzing websites can be beneficial, not only to relieve the stress for you, but to give their website the best optimization possible.
3 Things to Consider before Hiring An SEO Professional to Review your Website
What SEO issues are addressed in the analysis?
Find out if the developer you are considering offers an SEO analysis of the most popular pages and landing pages for your website. Will they offer you direction as to how to improve your SEO on those pages? Will they be giving you an auto-generated SEO report or will they be physically reviewing your website?
Will they be giving you an auto-generated SEO report or will they be physically reviewing your website?
Make sure they will be reviewing all the On-Site Technical SEO areas such as: broken links, meta tags and descriptions, on-page optimization problems, and overall site-wide issues that could be costing you visitors.
What is their Track Record?
Ask to see a previous report for a client.
Ask them for some client reviews.
Are there any extras included?
Does the web developer you are considering offer any extra input in addition to the report, such as a video overview of the analysis? A short video such as this, can give the attorney better insight as to what the developer is talking about in their report. You can see directly what pages and issues they are referring to, so adjustments can be easily made without confusion.
Each attorney must decide for themselves what is best for their website. In essence, learning the scope of SEO and website optimization is like learning another job. Most lawyers definitely don’t have the extra hours in the day to accomplish this task. Lawyers go to school, Doctors go to school, SEO specialist go to school. This is where it most likely will be the best decision to leave the work up to the SEO professionals.
If you would like to find out more tips and advice about working with a web designer, check out these articles: When Should You Have Someone Else Manage Your Website? and 8 Helpful Tips That Will Make Working With A Web Designer A Breeze.
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