What lawyers need to know about WordPress
Why WordPress Is the Best Choice For Your Law Firm Website
Most attorneys have a website for their law firm, but many are unaware of the advantages they can gain with a WordPress site. A typical website lacks the capabilities of reaching your target audience, unlike WordPress, which can help your page climb to the top of the rankings.
Let’s take a look at some reasons why choosing WordPress is a good strategy for your law firm:
Professional WordPress Themes
There are an extensive number of website themes available from WordPress that are appropriate for attorneys. Themeforest is an excellent source for purchasing a WordPress theme for your website. That being said, not all professionally designed WordPress themes are created equal. Themeforest will allow you to read reviews, and see what themes sell the most.
Here is an article on getting started with buying a WordPress theme from Themeforest.
Website + Blogging
WordPress can not only serve as a blog to post articles, but it can also incorporate a website platform for an entire business or law firm.
All information is in one place, which is not only convenient for the visitor but for the lawyers as well. It is much easier to maintain one site than two.
Attorneys can designate a specific tab on the site to post their blogs, and other tabs can feature each lawyer in the firm, an explanation of services provided, etc.
There are numerous plugins available for WordPress that will make the visitors experience more enjoyable and also benefit the site owner as well.
Email contact forms can easily be set up to collect information for potential clients. Spam filters can be installed to keep most of the annoying messages at bay, so you aren’t bothered by them.
There are also plugins that will help you get the most from your content and posts through keyword usage.
This will increase your search engine ranking and website hits, which in turn, will increase your potential client base.
Here is a list of the most popular WordPress plugins.
One of the biggest benefits to having a WordPress site is that most of the themes are mobile friendly and can be easily viewed on any smart phone or tablet. Other sites lack this function and users have to scroll left and right or pinch the screen to see the content.
With the expanded mobile use across the globe and Google using mobile as a ranking factor, a mobile friendly site is of utmost importance.
Users spend 60% of their digital media use on smartphone or tablet apps, as opposed to 40% of their time on a home computer or laptop. The WordPress app is readily available for download on most devices, which makes access quick and easy. In 2016, people spend an average of more than 5 hours per day using their phone for digital media (surfing the internet and making purchases)
Posts and content can also be added or edited from mobile devices, which makes site maintenance convenient from anywhere.
Using WordPress can help improve your website Google rankings immensely. The plugins you can add for SEO will help you with the on-site technical side of SEO. Making sure your site has titles and descriptions of the appropriate length, you have a sitemap and making sure you don’t have too many of the same keywords on a page.
Here is a link to an article list 9 of the top SEO plugins and Tools.
Of course, if you are struggling with SEO it may be time to reach out to a professional SEO expert.
One of the handy tools that WordPress offers is the capability to schedule blog posts and content to a specific time and date.
This feature allows you to upload as many posts as you want and have them released at different times for the public to view. You will eliminate the stress of having to be at the computer to post an article every day/week, because the system will do it for you.
The above points are just a few of the reasons why WordPress is beneficial to attorneys and their websites. The ease of use allows content to be added quickly and updates can be made without stress.
If you currently have a website that isn’t doing your law firm any justice (no pun intended), then switching over to WordPress can make all the difference in the world.
For further reading, check out: 4 Questions Attorneys Need To Ask Themselves When It Comes To Internet Marketing and When Should You Have Someone Else Manage Your Website.
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