4 Tips on Creating a Successful Attorney Website
4 Things You Can Do with Your Website to Help Your Law Firm Grow
You have been thinking about gaining exposure by getting your law firm online, but you may not be sure how to go about it. Learning the ins and outs of acquiring a positive online presence can be daunting, to say the least. Hiring a professional website designer to handle the tasks may be the best choice for you and your law firm as a whole.
Let’s take a look at some of the advantages of delegating your needs to web designers and others who specialize in online marketing, content, and growth:
Professional WordPress Website Design
Some attorneys try to save money by creating their own website with a free website builder. Not only do these sites seem generic and lackluster, but they also look unprofessional and don’t appear credible to the visitor. Your website is the central hub of your marketing efforts. Do you really think it’s best to go the “I think I can do this myself” route? If a potential client comes to your site do you think they will pick you to represent them during a stressful legal situation if it looks like your website was last updated in 2003?
On the other hand, professionally designed websites tend to more visually pleasing, user-friendly and convert better.
Handing over the job to an expert can make a world of difference in the appearance and function of your website.
The complete vision you have for your website should be discussed with the web designer. They will give you input and suggestions on your ideas.
Working together with a designer will give you the confidence that you are getting exactly what you want for your website and law firm, without the stress of learning how to do it yourself.
Website Maintenance & Updating
The stress of trying to figure out issues that may arise with the site, learning how to appropriately adjust the sidebars or adding pages can become overwhelming. If you are not familiar with building a website or blog, simply adding an image to a blog post may be confusing.
When your website suddenly develops errors or needs updating, you can rest easy and let your web designer take care of the issues.
WordPress, which powers over 1/3 of all websites needs to have updates on a monthly basis. By letting plugins, and your WordPress installation fall behind on updates you are opening up potential security issues.
Search Engine Optimization (SEO)
To rank on the first page in Google search and acquire more visitors to your website, you must have your SEO techniques up to par.
There are many facets to the art of optimizing a website. If this isn’t something one isn’t familiar with, then attempting it on their own is a poor choice.
Google is constantly changing the way they analyze website data and traffic. Hiring a professional that has knowledge and experience with the latest updates is the best way to continue ranking in search engines.
If you are not aware of changes, your ranking could quickly drop and you would lose potential clients.
Create Interesting Content
To drive traffic to your website and potentially gain new clients, it is imperative to post quality content and information.
Articles pertaining to current laws or local news that may affect the lives of your client base will draw more readers to your page. If your content is interesting, it will be shared by visitors on social media and your audience will expand without any extra effort on your part.
Like most attorneys, your time is best spent on researching and litigations. There are many services online that can write top-notch articles for your firm. As long as you provide the details of what you want your posts to focus on, you can leave the writing to someone else.
Attorneys will save time, frustration and achieve peace of mind by hiring professionals to build and maintain their website. Additionally, a well designed and regularly updated site will bring new clients to the firm. That alone is worth its weight in gold.
Let someone else deal with maintenance and issues so you can focus on providing the best legal services to your existing clients while your website is attracting new ones.
To find out more about hiring a professional web designer for your law firm, be sure to read: When Should You Have Someone Else Manage Your Website? and 8 Tips That Will Make Working With A Website Designer A Breeze.
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