The LuckyFish Media “Grow Your Business” Digital Marketing System

A great-looking responsive website + digital marketing = Increased Traffic and Visitors to Your Website

  • Packages Starting at $497 down followed by $497/ month* (6-month marketing package – customizable after initial 6 months)
  • Package Valued at $14,000

Included in the Package (Customized Packages Available)

  • A customized Premium WordPress Theme that will attract possible new clients.
  • Content edited or written by a professional copywriter. A professional copywriter will help structure your content to take advantage of SEO opportunities that will help you rank your website in Google. Plus, attract new clients.
  • Top Notch VPS WordPress hosting . I will handle all your WordPress updating and maintenance.
  • A Technical SEO Optimization & Digital Marketing plan If you don’t tell people about your business, they won’t know it’s there. I will make sure that all the proper steps have been taken to help your website rank in Google and will help you crate a 6 month marketing plan that will help you bring in new clients.
  • Google My Business I will help you update your Google My Business Page or Create One that will help you attract new local clients.
  • Reputation Mangement I will check your business listing throughout the internet making sure that it’s correct. This will help with local SEO.
  • Google Pay Per Click (PPC) Strategies I will help you set up and manage a Google Ads Campaign to start driving new clients to your website right away.
  • Facebook PPC I will help you create a Facebook Ad Campaign targeted at creating brand awareness in your community.
  • On Going SEO support and monitoring. You can’t attract new visitors, if you aren’t monitoring your SEO.
  • 3 unique, organic traffic-driving custom blog posts or pages tailored to your audience. These 3 pages will be created once the website design is completed and will be written to target specific practice areas. Each post/page will be between 1,500 – 2,400 words. Having new content will help drive new traffic to your website.
  • 1 hour of updating time/month available to you. You won’t have to worry about how to add that new picture to your website. Have a marketing question? Shoot me an email or give me a call.
  • Creation or Updating of a Business Facebook Page. Making sure your Facebook Page has a professional banner and all the correct services information. (doesn not include creating and scheduling posts)

**Customized Packages Available Not every business is the same. Depending on your location and services your business may have very different marketing goals & needs. We will customize a package that will best serve your long term goals.

Package Highlights

  • No Huge Up Front Costs

    We understand if you are a business or just stating out, you don’t have a huge budget. This is why we created this plan to let you get all the things you need at a monthly cost vs. one large payment.

  • A Professional WordPress Website

    A professional, SEO friendly website, with a clear message on how you can help your clients.

  • Google PPC Management

    You’ve spent money to create a new website and you want your phones to start ringing & more visitors to your site. There is no better way than Google PPC Ads to start driving visitors to your website. My proven process has helped many businesses create affordable Google Ad campaigns that create big ROI’s.

  • More Visitors to Your Website

    By creating new website content, you will be attracting new potential clients and ranking in Google.

  • Higher SEO Rankings for your Keywords

    Since you will be ranking higher in Google, you will be getting more website visitors.

  • You Will Have a Marketing Partner

    You will get access to my marketing knowledge, and we will partner, to create a 6 month marketing plan that will help turn your visitors into clients.

  • Technical & Local SEO

    Making sure your Google My Business Page has your correct information is a must to start drawing in local clients. The same goes for SEO. You need content that is laser focused on your community. If your firm is in Grand Rapids, you want to rank for keywords in Grand Rapids….I can help.

  • No Long Term Contracts

    Unlike Big Marketing Firms that use questionable practices for keeping you around I don’t lock you into some long term contract. You can cancel at anytime and take your website with you. Of course, I would love every client I work with to stick around, but if you would feel more comfortable with another agency I will help you move forward.

Have Questions?

Would You Like to Chat about customizing a package for your firm? Click Here to Contact Us

Why LuckyFish Media?

Why should I hire you, a small boutique digital marketing agency instead of hiring a big marketing company?

The best use of your time should be dedicated to growing your business and not worrying about the day to day marketing of your website. Hiring a company like Luckyfish Media lets you focus on the big picture of running and expanding your business because we worry about the details and gradual improvements.

Our expertise, resources, and deep commitment to our craft make us an ideal choice for any law firm, therapist, medical professional or dentist office.

We’ll bring the following strengths in our work with you:

  • Our lean size allows it to adapt as your goals evolve – Our team is small, but very experienced. We keep our size small because it makes it easy for us to adapt and serve you as your business goals change. We deliver advice that keeps pace with your expanding organization without having to work through red tape.
  • We only works with a handful of clients – We’re selective about who we work with and how many clients we agree to work with. Having partnerships with a few long-term clients allows us to serve you better. We can devote more time and attention to understanding the inner workings of your practice and your vision.
  • We obsess over the details so you don’t have to – We leave the big picture to you and don’t mind getting our hands dirty in the day to day operations of your business. This approach lets us spot subtle opportunities for improvement. Gradual improvements in execution compound over time, creating an edge over your competitors.

LuckyFish Media has been providing digital marketing services to law firms and small businesses since 2007 (13 years) so we will be there for you whenever you need anything.

Without the help of Bill, I can safely say that my firm wouldn’t be where it is today. I’m thrilled that my phones are starting to ring with possible new cases and my rankings are up across Google. One area Bill helped with immensely was with my Google Ads account. It’s so easy to spend money on Google Ads and not get the return you hope for, but Bill has helped me create Ad campaigns that are generating good traffic to my website without blowing a hole in my budget. I look forward to working with Bill and continuing to grow my firm. I can’t recommend him and his services enough.

From our first conversation, it was clear that Bill was the right website/SEO expert for our legal website needs. He combines superior knowledge of technological website terminology; a clear understanding of the importance of well-written content, especially for a law firm, and SEO expertise to draw future clients to our website. Bill is communicative, steers us in the right direction and patiently responds to our questions in a way that is easy to understand. We have complete confidence that Bill is keeping up with the newest SEO and marketing trends, and is constantly monitoring our website and looking for ways to improve the keyword searches and hits. After only a short period of time, we are already seeing increased website visitors and results!

I have had the pleasure of working with Bill for several years. During that time, we initiated several different projects and Bill was always able to deliver what we wanted. Best of all, his design and SEO work drove an enormous increase in website traffic and new client leads.

The Clock is ticking…This is how much time you have left to make 2020 your best year yet!

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Click Here to Start Growing your Business

Package Technical Details

  • A customized Premium WordPress theme for your new website (ie, adding your logo, contact information, slider pictures, change out colors, setup the widgets, etc.)
  • Planning of your website Structure
  • Mobile Ready (Mobile Version of website)
  • Standard WordPress configuration (site settings)
  • Plugin Installation and Configuration
  • Initial setup of all menus and pages
  • The creation of a Google Webmaster account  (let Google know of website changes)
  • The creation of a Google Analytics account & inserting the code into the website  (track website visitor data)
  • Testing and Quality Control – Making sure the website works as it should
  • Basic Search Engine Optimization (Bolding of Keywords, Proper Page Titles, Proper Permalinks, inner-site linking, etc.)
  • Contact Forms setup
  • Integrated Premade Training Videos (How to use WordPress to create content)
  • Favicon (little logo that shows up next to your domain in address bar)
  • XML sitemap creation.
  • DNS update to route your existing URL over to your new website host (if needed).
  • Common WordPress Plugins (SEO Optimization tools, Google XML sitemaps,  etc.)
  • VPS website Hosting and Maintenance (daily backups, extra security, website monitoring, etc.)

Google PPC Advertising

HOW DOES OUR PAID SEARCH ADVERTISING CAMPAIGNS WORK?

  • I start out carefully choosing a list of “keywords” that I feel should be used to trigger your ad based on relevance and pricing
  • I write engaging text or display ads that are optimized to lower your cost per click and run these ads on major search engines
  • I create a unique landing page for the ad campaign to increase your conversions
  • When a potential client/customer searches for similar keywords they are see your ad on the 1st page and click through to the landing page
  • Once on your website, you can track data/analytics to increase conversions and improve the ads and landing pages over time
  • Continually monitor and analyze keywords, ads, negative keywords, landing page, and bid adjustments to improve return on investment
  • VPS WordPress Website hosting (Why is VPS better? – Find out here)
  • Hosting issues regarding website
  • Daily Off-Site Website Backups
  • One button website restoration if there is a disaster
  • Monthly Updating of plugins and WordPress files (Includes Plugin Installations)*
  • Real-Time Website Uptime monitoring
  • SPAM Cleanup
  • EXTRA SECURITY—24/7 Website Security Monitoring – Malware monitoring provided by Sucuri security systems against malware attacks to website  (In the case of an attack, Sucuri is usually able to restore a site within 24 hours.)

—–EXTRA WITH THIS PACKAGE—

60 mins. of updating time/month – This can be spent creating a graphic, an advertisement, uploading new information, phone consultation, etc. Time doesn’t roll over month to month). Basic updates are usually done within a couple days. (does not roll over month to month)
Email support not generally included. (We do not install email on your cell phone or computer.)

*With this package, LuckyFish Media will update your WordPress plugins once a month, which is necessary to keep your site running smoothly. If, during the update, a plugin damages the website, repairs can be made at the hourly rate. This happens very infrequently but on occasion does happen.

Local SEO Growth Plan

While the benefits of good SEO are clear, the cost of accomplishing an SEO strategy can vary significantly depending on the goals of the company and the type of strategy being implemented.

No matter what your budget, the costs associated with promoting SEO should be viewed as an investment for your business and with any investment, you should be concerned with building the best possible ROI.

For example, if your goal is to increase the number of paying clients by 3 each month, estimate how much you are willing to pay for that result and how that will affect your budgeting and marketing options in the future. Generally, the loftier the goal, the more expensive it can be to accomplish.

Things to think about …

  • How competitive your keywords are (We help you set realistic goals and find keywords you should be targeting.)
  • Do you have a budget to write new content
  • How much competition exists for chosen keywords.
  • The size of the current website.
  • Your goals related to your budget.

My Proven SEO Process

Research

Keyword research on the highest volume searches related to your niche. Making sure that the keywords you are targeting are getting enough quality traffic. Are there keywords that you may be missing out on? What is your competition doing? We will find out for you.

On Page SEO

From day one I will begin working on the technical side of SEO and make the changes needed so Google and other Search engines will be able to crawl your site effectively.

Website Design Changes

During on page SEO, I will be making the design changes needed to create a better user experience for your website visitor.

Reporting

During the SEO plan, I will be generating reports concerning your page rank for targeted Keywords, Google Analytics data and Google Webmaster Tools (Impressions, clicks, etc.)

On Going SEO support and monitoring during the plan. Support includes but not limited to; keeping track of your keyword rankings, adjusting website content to increase ranking, tracking competition and revealing any SEO issues quickly so they can be resolved.

All my SEO packages can include these various activities each month:

  • Monthly Keyword Analysis & Optimization
  • Content Optimization
  • Pages H tags Optimization
  • Meta Data (Title Tags, Meta Descriptions, etc..)
  • Internal Linking Structuring and Optimization
  • Alt-Text Image Optimization
  • Navigational Hierarchy Evaluation
  • Duplicate Content Analysis
  • Header Tag Optimization
  • Robots.txt Check
  • Google Analytics Setup and Integration
  • Google & Bing Webmaster Tools Health Diagnostics
  • Website Speed Evaluation
  • Mobile Friendly Tester
  • Crawl Error & 404 Monitoring
  • Local SEO Optimization
  • Navigational Hierarchy Evaluation
  • Sitemap Creation
  • 301 Redirects for pages that don’t exist anymore
  • Link Building Acquisition – Help find linking opportunities

Creating New Content

Identifying Your Needs

High-quality content, created and added to your website on a consistent basis will give you the traffic you need to build a following of interested prospects, and convert these leads into more sales. Content marketing will help:

  • Create compelling content, establishing you as the leader in your industry
  • Gain credibility among your visitors, and show them you are there if they need help now or in the future
  • Reach out to credible industry blogs and websites to share relevant guest blog posts
  • Share more effective content that will resonate well with followers on social media
  • Increase web traffic and Google/Bing Rankings

Google doesn’t care if you post every day or once per month. They want the content to be of high-quality and to answer the visitors questions. In the past, this has been a very effective strategy for you.

For Reference, to create a page of well-written content by a writer who has legal experience is about $150/ page (1,000-2,000 words)

Package Add-Ons Available

  • Graphic Design
  • Video Production & Video Editing
  • Logo and brand development
  • Social media setup, integration & updating
  • Email & inbound marketing campaigns
  • Professional writing and blogging assistance
  • Ongoing internet/inbound marketing strategy and support
  • Custom Website Functionality
  • Website, SEO, and Usability Reviews

*Terms and Conditions

If you are part of a Premium Package with LuckyFish Media, where you are having LuckyFish Media create your website, host your website, perform SEO and Marketing services, you agree to be billed automatically evey month until service is ended.

After your initial 6 months of working with LuckyFish Media we will review your marketing plan and create a new plan & add/subtract any services that are needed to help you achieve success.