Entries by Bill

Local Marketing Strategies For Law Firms

There is a fine line between successful attorneys and ones who are financially struggling.

The difference among the two is most likely the marketing strategies each one has adopted. This doesn’t necessarily reflect on the lawyer’s capability to be a proficient and effective attorney, but they may not be presenting themselves appropriately to the public to achieve the clientele they desire.

6 Tips to Speed Up Your Law Firms Website

The speed in which your attorney website loads is crucial in creating a positive experience for the visitor. Additionally, a website’s loading speed is also factored into your Google ranking, which is necessary when growing your audience.

If a website fails to load completely within a few seconds, the user will become frustrated, move on to the next site and will most likely never return. When designing websites for clients, my goal is to have the website load in less than 2 seconds. You also risk visitors telling others that they failed to have a good experience on your site and may recommend another alternative. A slow website will not only lose a current visitor but potential future visitors, as well, causing a decrease in conversion rates.

What To Do When Your Legal Firm’s Website Isn’t Converting

Attracting new clients through your website can be difficult, even if your website is visually pleasing and you have well-written content.

In order to achieve the most from your site, you need to grab the attention of your audience and make them want to find out more. If visitors are instantly bored with what they see or don’t find your CTA enticing (Call to Action) they will just click on to the next website, never to return.

The main goal of your firm’s website should be to have your visitors come back to your site to learn more about how your firm can help them and eventually become a client.

How Adding a Pop Up to Your Website Can Increase Your Conversion Rate

If you are looking to increase your conversion rates on your attorney website, then finding the most effective WordPress Pop Up plugins is essential for growing your audience. These tools will help your website visitors stay connected to you when they opt-in for your newsletter or other free materials that you may offer.

An example of the power of pop-up plugins is revealed in this article, which states that their opt-in rate increased by 50% after adding a pop up to their website.

Integrating an eye-catching pop-up along with an enticing opt-in offer should dramatically increase your conversion rates. These opt-in offers are usually referred to as “carrots”, a piece of information a potential visitor to your site would find useful.

Simple SEO Hacks: 6 Things Your Law Firm Can Do To Improve Your Google Ranking & Website Traffic

For your attorney website to be successful, it needs have a high Google ranking. The main goal of Google is for its users to find the most useful information as quickly as they can.

Increasing your Google ranking may not be as difficult as you may think. There are a number of ways you can easily boost your page up the search listings (SERPS) by putting some easy SEO hacks into action.

4 Tips for Attorneys when using Social Media and Facebook to Market their Firms

Social media is an excellent way to promote your law firm and build a positive reputation. There are a number of platforms, such as Facebook, Google+, LinkedIn, and Twitter, which can increase exposure in addition to your own website.

For example, when posting on these sites, it may be tempting to share personal opinions, memes or political propaganda, but that can do more harm than good. What you may think is just a joke, could totally offend someone. Once that happens, they will spread the word about how much they dislike you and your reputation will become tarnished.