Most attorneys have a website for their law firm, but many are unaware of the advantages they can gain with a WordPress site. A typical website lacks the capabilities of reaching your target audience, unlike WordPress, which can help your page climb to the top of the rankings.
I love to create, market and manage WordPress websites for legal firms and professional businesses. Although I've worked with a variety of companies over the last 13 years, I specialize in helping attorneys design awesome, mobile-friendly websites.
Entries by Bill
Can Facebook Advertising Boost Your Legal Firm’s Website Traffic? To have a successful website, you must have constant traffic flow […]
You have been thinking about gaining exposure by getting your law firm online, but you may not be sure how to go about it. Learning the ins and outs of acquiring a positive online presence can be daunting, to say the least. Hiring a professional website designer to handle the tasks may be the best choice for you and your law firm as a whole.
As an attorney, your website is one of the most valuable assets you have that will increase your client base and grow your practice. If you have noticed that activity on your site has dwindled, it is time to evaluate your SEO and website as a whole.
The internet is a fantastic tool to grow your client base, but just creating an attorney website is not going to bring hoards of clients busting through the doors of your office. There are certain key points that must be evaluated and implemented to receive the most benefit from your site.
Due to ethical concerns, attorneys know that setting limitations on social media interaction are a must. There is a fine line about what can legally be posted and what cannot and each state has its own laws which govern this.
Giving specific online advice to an individual can create an attorney/client based relationship. You can provide a general answer, but you should not give exact advice on the details they provide. You can suggest recommending that they consult with a local attorney in their area, to avoid crossing any ethical boundaries.
The primary goal of your law firm’s blog, should be to attract local residents and ultimately obtain new clients. In order for this to be successful, the content not only needs to be interesting but also relevant to the region where your law firm is practicing. It’s always the best marketing strategy to start local.
- Local Marketing Strategies For Law FirmsSeptember 7, 2016 - 7:00 am
There is a fine line between successful attorneys and ones who are financially struggling.
The difference among the two is most likely the marketing strategies each one has adopted. This doesn’t necessarily reflect on the lawyer’s capability to be a proficient and effective attorney, but they may not be presenting themselves appropriately to the public to achieve the clientele they desire.
- 6 Tips to Speed Up Your Law Firms WebsiteAugust 17, 2016 - 7:00 am
The speed in which your attorney website loads is crucial in creating a positive experience for the visitor. Additionally, a website’s loading speed is also factored into your Google ranking, which is necessary when growing your audience.
If a website fails to load completely within a few seconds, the user will become frustrated, move on to the next site and will most likely never return. When designing websites for clients, my goal is to have the website load in less than 2 seconds. You also risk visitors telling others that they failed to have a good experience on your site and may recommend another alternative. A slow website will not only lose a current visitor but potential future visitors, as well, causing a decrease in conversion rates.