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Should You be Managing Your Business Website?

Having the right person handling your website can take care of potential issues.  Depending on your skill level and availability of time, you may or may not be the right person to manage your business' website. If you don't do it, who should you select? Here are a few important considerations when choosing the right small business website manager.

A Quick Guide To Small Business Website Analytics

Are you monitoring your business website's analytics? Analytics reveal telling information such as numbers of visitors and length of visits, the most common entry and exit pages, and the typical flow of visitors from page to page. The usefulness of analyzing this data is one of a business owner's best offense moves for maintaining online relevance to customers. Here's a quick beginner's guide to small business website analytics.

Creating Your Sales Funnel for your New Website

An important step in preparing for your new website is to document your sales process. Since your business website will serve as a 24/7/365 sales representative on your behalf, this website should bring customers through a similar experience as what would happen with you in person. Since each business is unique, there are many types of sales processes and as many ways to document them. Here are some ideas to get you started.

How To Write Content For Your Website Redesign

Content is difficult to write for a new website. Here are some tips. A good website redesign will be complete with fresh copy. Writing content for your newly redesigned website can be easier than you might imagine. Here are a few quick tips to get you started.