Social media is an excellent way to promote your law firm and build a positive reputation. There are a number of platforms, such as Facebook, Google+, LinkedIn, and Twitter, which can increase exposure in addition to your own website. For example, when posting on these sites, it may be tempting to share personal opinions, memes or political propaganda, but that can do more harm than good. What you may think is just a joke, could totally offend someone. Once that happens, they will spread the word about how much they dislike you and your reputation will become tarnished.

Due to ethical concerns, attorneys know that setting limitations on social media interaction are a must. There is a fine line about what can legally be posted and what cannot and each state has its own laws which govern this. Giving specific online advice to an individual can create an attorney/client based relationship. You can provide a general answer, but you should not give exact advice on the details they provide. You can suggest recommending that they consult with a local attorney in their area, to avoid crossing any ethical boundaries.