What a Solo Law Firm Website Actually Needs in 2026 (And What's a Waste of Money)

What a Solo Law Firm Website Actually Needs in 2026 (And What’s a Waste of Money)

Law firm website vendors love to sell features. Here's what actually moves the needle for solo attorneys — and what's burning budget without producing a single consultation.
The Google Business Profile Checklist for Solo Attorneys (Step-by-Step)

The Google Business Profile Checklist for Solo Attorneys (Step-by-Step)

Your Google Business Profile is your most valuable free marketing tool. Here's a complete, step-by-step checklist to set it up, optimize it, and keep it working for your solo practice.
How Long Does SEO Actually Take for a New Law Firm?

How Long Does SEO Actually Take for a New Law Firm?

SEO timelines are the most misunderstood part of legal marketing. Here's an honest answer — with real ranges, real factors, and no overpromising about page one in 30 days.
Google Ads for Solo Attorneys: Is It Worth It in Year One?

Google Ads for Solo Attorneys: Is It Worth It in Year One?

Google Ads can generate calls fast — or burn through budget with nothing to show for it. Here's how to think through whether it makes sense for your practice area, market, and stage of growth.
FindLaw vs. Scorpion vs. Hiring a Legal Marketing Specialist — An Honest Comparison

FindLaw vs. Scorpion vs. Hiring a Legal Marketing Specialist — An Honest Comparison

FindLaw, Scorpion, and boutique legal marketing specialists all promise to grow your law firm. Here's what each actually delivers, what it costs, and how to decide which fits your practice.
What Solo Attorneys Wish They Knew About Marketing Before They Left the Firm

What Solo Attorneys Wish They Knew About Marketing Before They Left the Firm

Going solo felt like freedom — until the phone stopped ringing. Here's the honest marketing truth most attorneys learn the hard way after leaving a firm.
The Marketing Budget Reality for New Solo Law Firms (Year One Numbers)

The Marketing Budget Reality for New Solo Law Firms (Year One Numbers)

What should a solo attorney actually spend on marketing in the first year? Here are the real numbers — no fluff, no upselling, just honest ranges and what they get you.