A Practical Marketing Partner for Your Law Firm — Starting at $597/Month
Website design & management, SEO, monthly attorney content, performance tracking and Google Ads for solo attorneys and law firms — with content built for both traditional and AI-powered search.
I built these packages for attorneys who want consistent marketing without hiring a large agency, managing multiple vendors, or wondering who is actually working on their account.
20+ years of digital marketing experience. Based in Mid-Michigan. Serving law firms nationwide. Attorney-focused strategy. Direct communication. Clear reporting. No account-manager shuffle.
Your Firm Gets Someone Who Is Actually Paying Attention
Most solo attorneys & law firms do not need a huge marketing department. They need someone dependable who understands their goals, watches what is happening, makes improvements, and is available when the website, SEO, content or advertising needs attention.
That is the real value behind LuckyFish Media's monthly packages. I am not simply checking boxes each month. I become familiar with your practice, your market, your competitors and the types of cases you want — then use that knowledge to guide the work over time.
You work directly with me. There is no sales team handing you off to a junior account manager after you sign.
Work Directly With Bill Kozdron
When you hire LuckyFish Media, you work directly with me — not a salesperson, not an account manager, and not a rotating team that barely knows your firm.
20+ years in digital marketing. I have extensive experience helping solo attorneys and small law firms with websites, SEO, content, Google Ads and ongoing marketing strategy.
Based in Mid-Michigan, working with law firms across the U.S. You get the direct communication and personal attention of a local marketing partner without being limited by geography.
Grow Your Firm Marketing Package
A flexible foundation for consistent digital growth.
- Website design, hosting, management and ongoing support
- SEO strategy, optimization and local search growth
- One quality, attorney-focused piece of content each month, built for traditional and AI-powered search
- Google Search Console, analytics and ranking tracking
- Website improvements as opportunities are identified
- Direct communication with the person doing the work
- Google Ads management available based on your needs
Packages are tailored to your practice area, competition and goals. The starting package is designed for solo attorneys and smaller firms that want a consistent marketing foundation without large-agency overhead.
Trusted by Law Firms and Small Businesses
I have built LuckyFish Media around long-term relationships, responsive service and practical marketing that clients can understand. Here is what clients have shared about working with me.
Hear How I Approach Law Firm Marketing
In about 30 seconds, I explain how I work with attorneys and law firms and why I take a more hands-on approach to marketing.
Click the video above to hear a brief message from Bill at LuckyFish Media.
A Marketing System That Keeps Moving Forward
The work matters. But so does having someone consistently looking for the next improvement instead of waiting for you to ask.
Your Website Is Taken Care Of
Hosting, WordPress management, updates, content changes and ongoing improvements are handled for you. Your website should be an asset to your firm, not another thing on your to-do list.
SEO Builds Month After Month
I track rankings, search visibility, technical issues and local opportunities, then make targeted improvements around the services and locations that matter to your firm.
Quality Content Built for Search — and AI Discovery
Your monthly content is based on real search opportunities, client questions and practice-area priorities — not filler created just to say a blog post was published. I structure content to support traditional Google SEO while also helping your firm become a stronger, clearer source for AI-powered search and recommendation tools such as ChatGPT, Google AI Overviews and other emerging search experiences.
You Can See What Is Happening
Tracking helps connect rankings, website traffic, Google Business Profile activity and calls so you have a clearer picture of whether your marketing is moving in the right direction.
Google Ads When They Make Sense
If paid search is part of your plan, campaigns can be added and managed with a focus on high-intent searches, useful tracking and reducing wasted spend.
You Have a Person to Call
Need a page updated? Want to promote a new service? Rankings changed? Something looks wrong on the site? You contact me directly and we deal with it.
Search Is Changing. Your Marketing Should Be Ready for It.
Potential clients are not only using traditional Google search anymore. They are also asking ChatGPT, Google AI and other AI-powered tools questions such as who handles a certain type of case, what kind of attorney they need, and which law firms serve their area.
I pay attention to both traditional SEO and how your firm is represented and understood in AI-driven search. That means creating clear, authoritative content, building topical relevance, strengthening local signals and continually improving the information search engines and AI systems can find about your firm.
SEO still matters. But I am also building with where search is going next in mind.
No marketing company can guarantee that an AI platform will recommend a particular law firm. The goal is to strengthen the same underlying signals that support visibility across search: useful content, topical authority, clear service information, local relevance and trusted online signals.
I Want to Know Your Firm Well Enough to Notice What Needs Attention
Good marketing gets easier when your marketing partner understands the history of your website, your strongest services, the markets you care about and what has already been tried. Several LuckyFish clients have stayed for years because the relationship becomes more valuable over time.
Law Firms I’ve Worked With
Over the years, I’ve had the opportunity to work with solo attorneys and law firms across a range of practice areas and markets.
Basiga Law • Bennett Law Firm • Amy Byer Law • Grewal Law • Meeker Law • Folmar Law • Nachawati Law Group • Prasad Legal • Chalgian & Tripp • David Dart, P.C.
Experience includes family law, criminal defense, estate planning and elder law, personal injury, business law and other legal practice areas.
Affordable Does Not Have to Mean Bare-Bones
The goal is not to produce more marketing activity. The goal is to improve visibility, generate qualified calls and build a stronger long-term foundation for your firm.
David Dart, P.C. — Plymouth, Michigan
We strengthened local SEO, rebuilt Google Ads, improved conversion tracking and optimized the Google Business Profile around the firm's family law services and target communities.
Results are from the documented client reporting period and are not a guarantee of future performance.
Amy Byer Law — Troy, Warren & Livonia
We corrected technical SEO issues, developed city-focused pages, improved Google Business Profile signals and aligned the site around the searches potential clients were actually making.
Marketing performance varies by practice area, competition, location, budget and the condition of the firm's existing website.
The Relationship Matters as Much as the Deliverables
Bill handles all the marketing for my law firm in Metro Detroit. I could not be happier with his insight and in-depth knowledge of Google Ads, Facebook ads and SEO. My business would not be where it is today — growing daily — without Bill's help.Sam Bennett — The Bennett Law Firm
I couldn't be happier with the service from LuckyFish Media. Bill is always incredibly responsive, answering all my questions quickly and thoroughly. The quality of the work is outstanding and delivers results that make a difference.Chalgian & Tripp Law
Built for Attorneys Who Want Consistency, Not Marketing Theater
This may be a good fit if...
- You are a solo attorney or small law firm.
- You want someone to take ownership of the marketing details.
- You understand that SEO and content build over time.
- You want practical reporting instead of impressive-looking reports with no context.
- You value being able to reach the person actually doing the work.
It may not be a good fit if...
- You are looking for guaranteed rankings or instant SEO results.
- You want a large agency with a team assigned to every marketing channel.
- You only want the cheapest one-off task with no ongoing strategy.
- You expect aggressive promises about how many cases a campaign will produce.
Because Good Marketing Needs Enough Time to Compound
These packages are designed as a 12-month working relationship. That gives us enough time to improve the website, build useful content, strengthen local search visibility, collect meaningful data and adjust strategy based on what is actually happening.
After the initial term, you can continue with the full package or choose the individual services your firm still needs. The objective is not to keep you paying for work that no longer makes sense. It is to build a stronger marketing foundation and stay involved where I can continue adding value.
A Simple First Conversation
You do not need to know which marketing services you need before we talk.
Tell Me About the Firm
Practice areas, locations, what you have tried and what you would like to improve.
I Review What You Have
I look at your website, search visibility and overall marketing foundation.
We Identify Priorities
We focus on what can realistically make the biggest difference rather than selling every available service.
I Recommend a Package
If LuckyFish is a good fit, I will outline a practical monthly plan and exactly what is included.
You Do Not Need Another Sales Pitch. You Need to Know What Your Firm Actually Needs.
Schedule a free 30-minute conversation. I will take a look at your current website and online visibility so we can talk about your firm specifically — not run through a generic agency presentation.
Monthly law firm marketing packages start at $597. Packages are customized based on your firm's goals, competition and services needed.
