Project Description:

LuckyFish Media partnered with Amy Byer Law to build a lean, locally focused growth engine for search and calls. We fixed technical SEO issues (including sitemap errors), structured the site around priority practice areas, and rolled out city-specific service pages for Troy, Warren, and Livonia. We also tightened analytics, refreshed Google Business Profile, and set up ongoing rank/health monitoring. We also made SEO updates to her website to help it rank better in search engines

In the first seven months, sessions grew to 1,553 (+55%) with 2,509 pageviews (+52%), and the Contact and Attorney Profile pages emerged as top engagement drivers. On Google Business Profile, Amy’s listing generated 2,482 impressions, 709 interactions, and 102 calls—solid local visibility to phone leads.