Search Engine Optimization for Lawyers
SEO for law firms large and small
“The future is uncertain, but in the world of search, change is a constant. For this reason, search marketing will continue to be a priority for those who wish to remain competitive on the web. Some have claimed that SEO is dead, or that SEO amounts to spam.
As we see it, there’s no need for a defense other than simple logic: websites compete for attention and placement in the search engines, and those with the knowledge and experience to improve their website’s ranking will receive the benefits of increased traffic and visibility.“
You may be saying to yourself, “As long as we are in Google search results it doesn’t matter if we are on page 1 or page 5. People will search us out, it doesn’t matter what page we are on.”
Oh, I wish that were true. In a recent 2014 study, on the percentage of traffic websites on the first page get vs. being on another page of results said…
Let me share my thoughts on Search Engine Optimization with you…SEO is time consuming and hard.
There is no “magic bullet” that will make your website rank higher in Google and increase visits to your firms website.
To succeed with SEO you have to work hard, be good at analyzing data, and know when and what changes should be made in regards to your internet marketing.
Don’t forget…, you have to do all that, PLUS manage your firm, your cases, your website maintenance, etc., etc. Easy right?
Here are just a few areas that I stay current with so my clients can focus on their business and not what’s going on in the world of SEO.
Not to brag, but I’ve literally transformed the entire business of my clients’ law firms and taken their site traffic to new levels. Many of my clients have reported that the proven SEO techniques for attorneys, which I utilize, have brought them the best leads they have ever had.
Everything I do with SEO is focused on helping attorneys gain new clients.
My business is built on a very simple philosophy: I aim at treating each client like they are my only client.
Don’t trust your Search Engine Optimization to the first SEO provider who claims to be an SEO expert. Knowing a few buzzwords does not mean they have the expertise to help your firm compete in a very competitive legal website market.
They will tell you things like,
Then, behind your back they will be using outdated SEO tactics, violating SEO best practices with Google, and then outsourcing all your SEO services.
You don’t want to wake up one morning to find out that your website has been penalized by Google. Then, you have to pay thousands of dollars to have someone help you get back in Google’s good graces.
It would be unrealistic for me to promise you the number one spot for all searches using your keywords. That just doesn’t happen in such a huge and highly competitive industry as Search Engine Optimization for attorneys. Anyone who promises that to you should signal an immediate red flag not to trust them.
What I can be certain of is that our collaborative online marketing campaign will boost your ranking in search results dramatically over outdated or poorly written content. Generating stronger leads will keep your phones ringing.
I keep up with the latest trends in technology and strategies pertaining specifically to Search Engine Optimization for attorneys. This kind of SEO for lawyers provides assurance that I can dramatically reduce your risk of being penalized by Google and losing rank due to outdated schemes.
In addition to my top notch SEO for lawyers, I have a wealth of experience in helping legal firms boost their marketing on the Web, in a way that fits their unique brand. I analyze the metrics of your website and your individual business’ niche marketing trends so that you get customized products and services.
I realize that even similar law firms in the same legal area are unique and different from one another, and, therefore, need individualized solutions.
Whether your website needs a refreshing update or a complete redesign, you can be sure that I have extensive experience to draw the results it needs.
Your website will have the type of sleek, professional look and highly effective content that will outwit your competition and establish your unique brand.
You want to attract more high-end leads that will become clients, and my designs and content will resonate with them…and convert them into clients.
I won’t rush through the design process. I will take my time and work with you to evaluate your firm’s goals and needs. I will then follow my proven step-by-step process to create the best website possible for you and your firm.
When you pay for website design, you want to know that your money was well spent and productive.
After the design is complete, I can maintain your WordPress website for you.
At the end of the day, when you have had your fill of paperwork, phone calls, emails, and court hearings, you just want to go home to have a peaceful dinner and enjoy your evening.
Let me take all of the website stress away from you so that you can get on with your work and leisure time.
The objective of any legal firms online marketing strategy is to attract high value leads who will become high paying cases. I can help you keep your website content fresh, and help you develop a marketing campaign that will continually evolve in the changing marketplace.
Also, don’t forget about the power of email marketing campaigns.
Most of your competitors are still taking advantage of this great way to convert leads and stay in touch with their clients.
I will make sure that you don’t miss out on this golden opportunity to generate more new clients and retain established ones.
Keep a few steps ahead of the competition with internet marketing solutions designed with lawyers and legal firms in mind.
Google is constantly changing its SEO algorithms, so Search Engine Optimization for attorneys requires a lot of commitment and reconfiguring.
It takes roughly 3-6 months to establish a strong, strategic campaign of proven SEO techniques for attorneys, but it will be well worth the wait because you know it will be done with experience and expertise that make your website a hit in the search engines.
My dedication and honest commitment to your website’s performance is a promise that I can keep so that your law firm will get much greater ROI.
There is a fine line between successful attorneys and ones who are financially struggling.
The difference among the two is most likely the marketing strategies each one has adopted. This doesn’t necessarily reflect on the lawyer’s capability to be a proficient and effective attorney, but they may not be presenting themselves appropriately to the public to achieve the clientele they desire.
The speed in which your attorney website loads is crucial in creating a positive experience for the visitor. Additionally, a website’s loading speed is also factored into your Google ranking, which is necessary when growing your audience.
If a website fails to load completely within a few seconds, the user will become frustrated, move on to the next site and will most likely never return. When designing websites for clients, my goal is to have the website load in less than 2 seconds. You also risk visitors telling others that they failed to have a good experience on your site and may recommend another alternative. A slow website will not only lose a current visitor but potential future visitors, as well, causing a decrease in conversion rates.