Find Out Exactly Why Your Phone
Isn’t Ringing Yet
A flat-fee marketing audit built specifically for solo attorneys — so you stop guessing and start getting clients.
Does This Sound Familiar?
→ You just went solo, and you’re not sure where clients are actually going to come from
→ You have a website, but it’s not generating calls — and you don’t know why
→ FindLaw and Scorpion have been calling every other day, and you’re not sure if they’re worth it
→ A friend recommended a web guy, but you’re not sure he understands legal marketing
→ You don’t have time to research marketing options — you’re busy practicing law
What You Get With the Audit
Five specific deliverables — all focused on your practice, your market, and what’s actually holding you back.
Website Audit
I review your site for page speed, mobile performance, trust signals, conversion elements, and SEO structure. You’ll know exactly what’s working — and what’s pushing people away.
Google Business Profile Audit
Your GBP is often the first thing a potential client sees. I’ll review your listing for completeness, categories, reviews, and local ranking factors specific to your practice area and city.
Competitor Visibility Analysis
Who’s showing up above you in Google search and map results — and in AI tools like ChatGPT and Perplexity? I’ll show you exactly who you’re competing against and where the gaps are.
90-Day Priority Roadmap
A written action plan with 5–7 specific recommendations ranked by impact. Not vague advice — concrete next steps you can take yourself or hand to any vendor and see results.
60-Minute Strategy Call
We walk through the findings together. You’ll leave knowing exactly where you stand, what matters most, and what to do first — regardless of who you hire to do it.
No Upsell Pressure. Honest Assessment.
If you don’t need a full monthly retainer yet, I’ll tell you. My goal is to give you clarity — not scare you into signing a contract you’re not ready for.
How It Works
Book & Pay Online
Schedule your audit and pay the flat $397 fee. You’ll fill out a short intake form so I understand your practice area and goals before I start.
I Do the Research
Within 5–7 business days, I complete your website review, GBP audit, and competitive analysis. You receive a written report before our call.
We Talk It Through
We meet for 60 minutes, walk through what I found, and you leave with a clear picture of what to do next — whoever you hire to do it.
“Without the help of Bill, I can safely say that my firm wouldn’t be where it is today. My phones are starting to ring with possible new cases, and my rankings are up across Google. Bill helped me create ad campaigns that are generating good traffic to my website without blowing a hole in my budget. I can’t recommend him and his services enough.”
How the Audit Compares to Your Other Options
| What You Want to Know | Friend’s Web Guy | FindLaw / Scorpion | This Audit |
|---|---|---|---|
| Honest look at what’s actually wrong | ✗ Probably not | ✗ They want your contract | ✓ That’s the point |
| Legal marketing experience | ✗ Usually generalist | ✓ Yes, but high volume | ✓ 15+ yrs, solo focus |
| No long-term contract required | ✓ | ✗ 12-month lock-in | ✓ One flat fee, done |
| Written roadmap you actually own | ✗ Rarely | ✗ Proprietary system | ✓ Yours to keep |
| AI search & competitor citation analysis | ✗ Unlikely | ✗ Not standard | ✓ Included |
💡 If It Makes Sense, We Can Talk About Next Steps — No Pressure Either Way
After the strategy call, some attorneys are ready to start a monthly marketing program. Others want to implement a few things first on their own. Either is completely fine. If you do decide to move forward with a monthly package, the $397 audit fee is credited toward your first month. But if you just want the audit and the roadmap — that’s a complete, useful deliverable on its own.
Common Questions
I already have a website. Does the audit still make sense?
Yes — in fact, this is the most common situation. Most solo attorneys have a site that looks fine but isn’t converting visitors into calls. The audit tells you specifically why, and what to fix first.
What if I’m just starting out and don’t have a website yet?
The competitor visibility and roadmap sections are still very valuable. You’ll know exactly what to build and where to focus from day one instead of guessing — or getting sold something you don’t need.
How is this different from your free 30-minute call?
The free call is a conversation — it’s a great first step if you’re not sure where to start. The audit is a paid engagement with a specific deliverable: a written report, a competitive analysis, and a prioritized action plan. It’s for attorneys who are ready to take action and want real answers, not a general chat.
I’m outside Michigan — can you still help?
Yes. While most of my clients are in Michigan, the audit process works for solo attorneys anywhere. Local search dynamics are similar regardless of state.
How long does it take?
The research and report take 5–7 business days. We’ll schedule the strategy call at a time that works for you after you receive the written report.
Ready to Stop Guessing?
For $397 you’ll know exactly where your firm stands, who you’re competing with, and what to do first. No long-term commitment. No sales pressure. Just answers.
👉 Book Your Solo Attorney Marketing Audit
Flat fee · No contract · Delivered within 7 business days
Questions first? Book a free 30-minute call →
