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What To Do When Your Legal Firm’s Website Isn’t Converting

What You Can Do To Fix Your Firm’s Website When It Isn’t Converting 

Attracting new clients through your website can be difficult, even if your website is visually pleasing and you have well-written content.

In order to achieve the most from your site, you need to grab the attention of your audience and make them want to find out more. If visitors are instantly bored with what they see or don’t find your CTA enticing (Call to Action) they will just click on to the next website, never to return.

The main goal of your firm’s website should be to have your visitors come back to your site to learn more about how your firm can help them and eventually become a client.

 

Let’s take a look at several ways to increase your firm’s conversion rate:

 

Images

According to an article on HubSpot about using visuals on a website,

Content with relevant images gets 94% more views than content without relevant images 

…Colored visuals increase people’s willingness to read a piece of content by 80%.

(37 Stats You Should Know About Visual Content Marketing in 2016)

We live in an age where images mean everything. In such a fast-paced world, if a visitor doesn’t see an interesting image, they will be less likely to engage with your website. They will almost automatically click away to find another website that connects with them.

Be sure that you have great photos and infographics on your website. If you are having trouble finding great images for your website I recommend reading this previous article I wrote on how to find great images for your website. Something as simple as a colorful chart can spark interest and your visitor may stick around to see what else that can learn from your page.

 

Write Engaging Content

Take a good look at the content you are supplying to your visitors.

Does it pertain to common questions that your clients often ask?

Does it flow and engage the reader?

Blog posts and content should focus on the needs of your audience. Make a list of the most popular questions you are asked and create content that centers around it. The key is to always make them want to return to find out more.

Be sure to include specific keywords pertaining to each post, so new visitors will be able to find you when doing an online search.

 

Get a Website Review

“Too Close to the Forest to See the Trees.”

You love your website and you’ve poured money, sweat and maybe a tear, but clients aren’t using your website. Why?

Why isn’t my site converting? There are many reasons why your website could not be converting. Sometimes it helps to have a professional who isn’t so close to your website give an honest evaluation. One of the best ways to fix your website when it isn’t converting is to get a professional website review.

During an attorney website review, various aspects are evaluated. Meta descriptions, title tags, and other key optimization points will all be investigated. Once all the information is collected, website owners will receive a report with a detailed map of how to implement specific steps to boost their Google ranking and conversion rate.

 

Your Website has No Call To Action

If you want to connect with your visitors, creating a call to action (CTA) is a must.

Email list sign ups can be encouraged with bonus content. One example of bonus content could be an eBook on a specific practice area which could be downloaded if they join your email list.

Once your visitors have joined your list, you can periodically send them links to your site to read blog articles that may interest them. Not only will they start to view your firm as an expert in the topics, but they will also be increasing the hits to your site, which in turn, will boost your ranking.

 

Conclusion 

As you can see, there are many facets to gaining the highest conversion rate for your website. Implementing the steps mentioned above will get you on the path to more potential clients and an increased number of cases.

The simple acts of adding eye-catching images, interesting content and stepping up your SEO game have been proven ways to increase conversion rates.

If you are unsure of how to put the procedures in place or simply just don’t have the time, consult with a professional website developer who can take care of all the details for you.

For more information, be sure to read: 3 Tips For Lawyers Looking To Hire A SEO Professional For A Website Audit and What Lawyers Need To Know About WordPress.

How Adding a Pop Up to Your Website Can Increase Your Conversion Rate

Increase Your Client Conversion Rate with a Pop Up

If you are looking to increase your conversion rates on your attorney website, then finding the most effective WordPress Pop Up plugins is essential for growing your audience. These tools will help your website visitors stay connected to you when they opt-in for your newsletter or other free materials that you may offer.

An example of the power of pop-up plugins is revealed in this article, which states that their opt-in rate increased by 50% after adding a pop up to their website.

Integrating an eye-catching pop-up along with an enticing opt-in offer should dramatically increase your conversion rates. These opt-in offers are usually referred to as “carrots”, a piece of information a potential visitor to your site would find useful.

 

Consider installing one of the top WordPress plugins below to increase the traffic on your law firm website:

 

SumoMe 

If you are on a tight budget, then you may want to consider the free SumoMe plugin. This is a great plugin for beginners. There is always the option to upgrade and expand in the future, as your business grows.

This plugin offers several tools that will help grow your subscriber list with a few clicks of the mouse. Easily set up your List Builder template and start collecting email addresses right away. Other options include setting the timing for the pop-up to appear during a session as well as the pages in which the pop-up will appear.

A daily analytic report is also available to give the user better insight of the traffic and conversion rates.

 

Optin Monster

If you have a little extra money to invest, there are three different packages you can choose from with the Optin Monster plug in. Prices are set at $49, $99 and $199 per year, depending on the needs of your website.

Pop up templates can be customized with text, colors, etc. Timing, of when the pop-ups are displayed and the pages they are displayed on are also adjustable.

Analytics for each pop-up is provided to determine which one is collecting the most email addresses and converting the highest.

 

Lead Pages

Customizing your pop up is easy to do with the Lead Pages interface. There is only one pop up that you can customize, which is very basic, but will still serve its purpose.

Lead Pages also offers the option for exit pop-ups, which will appear as your website visitor is leaving your site. This will give you one last chance to collect their email address so you can stay in contact with them in the future.

Landing pages and other options are included in the subscription prices, which vary from $25, $49 and $199 per year.

 

 

Ninja Popups

If you are searching for a particular theme for your pop up, then Ninja Popups is a good place to start. This app offers more than sixty-five various pop-up themes to choose from.

Settings can be adjusted for the timing of when the pop up appears as well as including social sharing buttons. This plugin only costs $25.

 

 

Conclusion

As you can see, adding a pop-up plugin to your WordPress site is extremely important to gain a larger client base and keep in touch with your visitors so they don’t forget you. With their ease of installation and the benefits and data that they provide, there is no reason not to incorporate this tool into your own attorney site.

If you are unsure about the ins and outs of perfecting your website and adding plugins, consider speaking to a professional who can do it for you.

 

For further reading, be sure to check out: 4 Tips On Creating A Successful Attorney Website and 3 Tips For Lawyers Looking To Hire A SEO Professional For A Website Audit.