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4 Tips for Attorneys when using Social Media and Facebook to Market their Firms

4 Reasons You Need To  Remain Ethical When Posting On Social Media

Social media is an excellent way to promote your law firm and build a positive reputation. There are a number of platforms, such as Facebook, Google+, LinkedIn, and Twitter, which can increase exposure in addition to your own website.

For example, when posting on these sites, it may be tempting to share personal opinions, memes or political propaganda, but that can do more harm than good. What you may think is just a joke, could totally offend someone. Once that happens, they will spread the word about how much they dislike you and your reputation will become tarnished.

 

As an Attorney, Keep these 4 Things in Mind when posting to Social Media

 

Risk Of Losing Attorney License

An article on the American Bar Association website reports that legal ethics regulators across America are skimming the various social media websites for attorney violations. Each jurisdiction has its own set of laws and regulations, and all attorneys need to check for the specifics in their area to avoid any accidental violation.

There are limits on attorney advertising and if the rules are not followed properly, lawyers can end up losing their license.

 

You Could Accidentally Create An Attorney/Client Relationship

There is a fine line between providing general knowledge of the law and giving advice. When attorneys post on any form of social media, they need to be careful of the information they are providing to the public.

You are never to give someone detailed advice on a situation. You can provide the laws that surround the issue, but once you ask for further personal information or lay out a plan of action for them, you are then bound by an attorney/client relationship.

 

Avoid Embarrassment

When posting off-color comments or memes, chances are, someone you know will be offended eventually. This looks unprofessional and will end up giving you and your law firm a bad name.

You should also refrain from posting personal rants and opinions. These angry outbursts can be shared by many people and will reflect badly upon your reputation, causing clients, judges and other attorneys to think of you with disdain. Just look at ESPN and Curt Shilling for a perfect example of how not to be professional.

 

Accidentally Exposing Confidential Information

The detailed information that can be accidentally exposed when using social media on a mobile device could present a problem with current cases if not managed properly. Some sites will include the location from where the post was made. These may also include photo posts, so be sure to disable that feature if at all possible.

Another concern is that once connections are made via social media, personal details become more visible to others if proper settings are not put into place. All of these issues could be detrimental to a case. The attorney needs to take great care to avoid exposing the private information of clients.

Learn how to set up the privacy settings on your Facebook Page.

 

Conclusion

As an attorney, following the guidelines set up by the Bar Association and the legal regulations of your local area will keep you from risking your reputation. Never post anything on social media without looking it over and making sure it doesn’t violate any rules.

Be sure to not disclose any personal information about you or potential clients.

Being knowledgeable about what is acceptable to post on social media is of utmost importance. Be sure to stay up to date with any changes that may take place. Keeping your name clean will create a sense of trust from your followers and will help your law firm to grow.

For more information on how to have an effective online presence for your law firm, please read: How Lawyers Can Use Social Media Without Giving Advice and 4 Tips For Creating A Successful Attorney Website.

Attorney Online Marketing: Get Started on the Right Foot

How The Right Marketing Can Impact Your Firms Online Presence

Developing a strong online presence creates a reputation for your law firm and allows for familiarity. If done properly, your business and website will be trusted, therefore gaining potential clients throughout the process.

Before doing any sort of marketing campaign, make sure that your law firm’s website is complete, polished and easy to navigate.

When visitors go to your page, you want them to be impressed. Your website and social media need to be comparable to your competition, or your firm will appear lack luster or out dated.

 

Let’s take a look at the influence that marketing has on your online presence:

 

Social Media

A recent study states that there are nearly 3 billion social media users across the globe. Another interesting statistic they found was that 40% of the worldwide population has access to social media, which leaves a lot of room for future growth.

Regular posting and activity on all of the major social media platforms will ensure that you are connecting with your target audience from all angles. Keep your content interesting and current, using images and key words to draw in the readers you are looking for.

Twitter, Facebook, LinkedIn, YouTube, Instagram and Pinterest are all useful ways to increase the number of views on your website.

 

Client Reviews

A marketing strategy that speaks for itself is an authentic, positive customer review. Reviews online can influence potential clients and their decision to move forward with your firm.

This survey reveals that 88% of customers are influenced by online reviews when deciding on a purchase or service.

Consider linking any reviews that are listed online to your website. On the other hand, be sure your website links to the reviews as well. You will have all bases covered and future clients will see what you have to offer either way.

 

Blogs

A blog alone won’t drive much traffic to your website, but there are ways to optimize it to make it work for you. SEO strategies and regularly posted content will help drive your site up the rankings on the Google search engine.

Once your content is posted, you will have the ability to share it across the multiple social media platforms you have set up. Your exposure will increase, as well as your website visits and your Google ranking.

If you are unsure about how to efficiently use keywords, meta-tags and image files, it is best to hire a SEO professional to do the job for you so you can focus on your law practice.

 

Conclusion

When it comes to Internet Marketing it’s the little details that truly matter when creating a relationship of trust with a client.

By presenting the image of an experienced and professional law firm and backing it up with proof, your followers will be more likely to choose you and your attorneys over the competitors.

Allow an expert to optimize your website and increase your Google ranking with top notch marketing strategies and design. You will leave the stress behind on attempting to do it yourself and you can leave it in the hands of someone who knows the industry from the inside out.

For further reading on this topic, be sure to check out: 4 Questions Attorneys Need To Ask Themselves When It Comes To Internet Marketing and 3 Tips For Lawyers Looking To Hire A SEO Professional For A Website Audit.

Can Facebook Advertising Work for Your Legal Firm?

Can Facebook Advertising Boost Your Legal Firm’s Website Traffic?

To have a successful website, you must have constant traffic flow on a regular basis. One of the ways to increase your website traffic to your website is to attract new visitors through advertising. Facebook can be an excellent source of advertising to help you gain exposure for your legal firm. 

An article by TechCrunch states that small and medium businesses now account for thirty million active Facebook pages. Also mentioned, is that nineteen million of those business pages are active on mobile, which is a great strategy to expand your client base.

The statistics in this report reveal that mobile users have increased twenty-three percent year, after year, bringing the current total to 1.39 billion as of September 30, 2015.

 

Several tips to make the most from your Facebook Posts:

 

Content

Facebook posts can easily be turned into ads to create momentum and gain an audience.

Try to avoid posting sales pitches. The best thing to post is information that your demographic can find useful.

The goal when creating a Facebook ad is to make your viewers click on it to take them to your website or landing page. One way to do this is to offer a “carrot” like a free e-book or extensive tutorial.

Keep in mind that videos will also catch the eye of viewers, increasing click-through rates.

In addition, posting content on a regular basis will help to keep your law firm in the forefront of the minds of your audience.

 

Sharing

Your content should be engaging and create interest. Since images and video are the best way to draw attention to your ad, they are most likely to be shared.

 

Targeting

If you want to direct your advertisements to a particular demographic, then targeting your Facebook ad is a must to get the best ROI.

Facebook claims to be ninety-eight percent accurate in targeting advertising campaigns.

 

Some of the targeting specifics you can focus on are:

Location

This feature allows advertisers to target a radius from a particular location or exclude areas by zip code.

 

Personal Information

Age, gender, relationship status, job, and education can also be pinpointed to your desired audience.

Hobbies and interests can be determined by the words used in Facebook users posts, pages they have liked, apps they have connected with or posts that have been clicked on.

 

Include Links

Aside from informational text in your post, including a link back to your website or landing page is crucial for obtaining a dedicated visitor. Returning users are more likely to obtain your services at some point in the future.

Your various posts can include a link to a different part of your website whether it is a blog post or a particular page on your site. Only include one link per post, but mix it up a little and don’t always link to the same page.

 

 

Conclusion

By keeping the above tips in mind when posting your advertisements of Facebook, you should see a growth in your website visits and shares of your content.

It is a simple process that can have a positive effect on your visitor count and increase your Google ranking as well.

If you need guidance with Facebook marketing, be sure to contact a reliable expert who can help you.

For further reading, check out: How Lawyers Can Use Social Media Without Giving Advice and Learn To Write Content That Will Attract Local Residents.

 

 

 

 

 

 

How Lawyers Can Use Social Media Without Giving Advice

Due to ethical concerns, attorneys know that setting limitations on social media interaction are a must.  There is a fine line about what can legally be posted and what cannot and each state has its own laws which govern this.

Giving specific online advice to an individual can create an attorney/client based relationship. You can provide a general answer, but you should not give exact advice on the details they provide. You can suggest recommending that they consult with a local attorney in their area, to avoid crossing any ethical boundaries.

 

Let’s take a look at some beneficial ways lawyers can use social media:

 

Regular (High Quality) Blog Posting

Attorneys that post regular content to their blogs, have the potential to grown their client base by leaps and bounds. Provided that optimal SEO and content are applied, viewers will be able to easily find the law firm on search engines.

A recent survey states that 8% of attorneys currently post on a blog for their law firm and 39% of lawyers have gained new clients by using a blogging platform.

Regular blog posts on interesting topics will make visitors want to return to read the latest news.

Article content can range from industry news, recent law changes, or information about the particular niche that your law firm specializes in.

 

Twitter, LinkedIn & Facebook

The blog posts mentioned above should be tweeted or posted on Facebook or LinkedIn to gain new visitors to your website. Sharing your knowledge with others will help you obtain more followers and some of those will hopefully turn into clients.

The ability to follow other experts on these two platforms will give you the opportunity to discover new content that may spark ideas for your own posts. You may also connect with others in your field with whom you can develop a referral system.

Consider Twitter and Facebook as tools that will help you grow your client base. There is unlimited ability to expand your audience. Make your tweets and posts sound interesting so more people want to click and read more of what you have to say.

 

Add A Personal Touch & Break the Internet Barrier

You don’t want to come across as just a lawyer, you need to present yourself as a “real person” as well. Doing so will make your audience feel like they know you better and will feel more confident in you as a person, as well as an attorney.

Avoid posting updates on your family details, but instead mention your favorite local businesses, restaurants, or local events that are happening in your area that you may be interested in. This not only promotes others, but they may return the favor, which will benefit you as well.

It is not recommended to combine your personal and legal accounts, but give a peek of your true self on your professional page.

 

Conclusion

By using online platforms, you can help build your credibility and become more familiar to potential clients. Integrating and cross promoting on all of your social media accounts will create a strong online presence.

Consider hiring a professional to improve your site’s SEO and maintain your blog updates and plug-ins. Concentrate on practicing law and leave the technical details to someone else.

If you don’t have the time or patience to write the content to include on your blog, there are resources online that can do that for you. At LuckyFish Media I work with a team of excellent content writers who can ghost write articles for your blog.

You can eliminate adding something to your to-do list and build your credibility at the same time by providing interesting articles and information.

Check out these articles to read more on how to use the internet to expand your law practice: How To Get Your Law Firm Optimized On Google Maps and 3 Of The Best Search Engine Optimization Tips For 2015.

How to Choose Your Target Audience for Facebook Ads

Pinpointing the audience for your business is key when advertising.

Facebook for Business states that narrowly targeted campaigns only reach 38% of your potential audience, where specifically targeted ads will reach a whopping 89% of the audience.

By targeting the appropriate audience through desktop, mobile and tablets, you will specifically reach the people that will help your business grow, therefore giving you the best value for your advertising budget.

Information from this article suggests that a clearly defined audience will fall between a large gap of between 1,000 and 180,000,000 people, depending on the size of your target audience.

The following simple, yet necessary criteria must be considered to ensure your posts are reaching the correct viewers:

 

DEMOGRAPHICS

Target the age and sex of your audience.

You can also delve deeper by honing in on education level, marital status and life events.

 

LOCATION

If you need to narrow down your audience to a specific location, you can easily do so by selecting country, state/province, city and zip code.

You can also designate a mile radius from a location to cover a broader, yet more defined area.

 

INTERESTS

By using data collected from their users, Facebook uses keyword suggestions to assist in targeting the people who have liked groups and pages with similar interests.

Job titles and education also play a role in determining what interest category a person will be located.

 

TARGET VISITORS TO YOUR WEBSITE

Marketer, Jon Loomer recommends targeting people who have visited your website or a specific page on your site. This will trigger them to purchase any items left in their cart, or they may decide to stay on the site to see what new has been added.

On the other hand, you can also exclude your audience in the same manner by entering the website/page that they have visited.

 

CREATE A LOOKALIKE AUDIENCE

Facebook gives the option to create a lookalike audience with data from similar pages. People who like a popular page will be able to see your ads as well.

Choose the size of your audience carefully. The larger the audience, the less targeted your ad will be.

 

BEHAVIORS

According to this article, targeting behavior will increase conversion rates.

Facebook offers eight main categories, with each of them having multiple subcategories that can narrow down your precise audience.

The main categories you can choose from are: Automotive, Charitable Donations, Digital Activities, Financial, Mobile Device Users, Purchase Behavior, Residential Profiles, and Travel.

Further details on each behavior category can be found here.

 

CONNECTIONS

Decide if you want your audience to be your current viewers or if you want to add new connections, or both.

You also have the option to choose friends of those who are currently connected with you. Many friends have the same interests, so this could be a benefit to your campaign.

 

CONCLUSION

Play around and adjust your target options to find the sweet spot for gaining exposure to the right audience. There may be more than one combination that will work well for you.

Develop a budget and analyze your data so you can make the most out of your ad. You will save money in the long run by doing short test runs to see how each campaign unfolds.

Facebook collects data from their own platform as well as other sources such as the U.S. Census Bureau, surveys, public record data, warranty cards, etc. By using the information they have gathered to your advantage and choosing the correct targeting options for your ads, your site should receive increased traffic and you will be on your way to success.

Discover more ways to use Facebook to expand your business in this article: 3 Content Ideas for Your Facebook Business Page.

3 Content Ideas for your Facebook Business Page

If your business isn’t yet on Facebook, it probably should be. It’s no secret that Facebook is the most used social media by Americans and many others around the world. As far as mobile use goes, Facebook far outranked all other US mobile apps in a recent comScore study.

The bottom line is this: Facebook is a tool your business can use to leverage new leads and customers.

Once you’ve setup your Facebook business page, what exactly should you post about? Here are three content ideas to help you connect with your followers.

1. Interactive Media Posts

Use rich media and interactive posts to stimulate “Likes”, “Shares” and comments on your Facebook posts. Rich media refers to videos, photos, music, and graphics that are compelling and often involve an interactive component.

Never post a photo, graphic, or video alone. Always be sure to include an interactive text component such as a question, poll, or call to action. For example, a photo or video of your latest product may be posted with the text, “What would you do with this great new product?” or “What should we name this model of product?” When you receive comments, click “Like” or reply with a polite comment of your own.

2. Share a Customer Story

Depending on the nature of your business, there are different methods to sharing a customer story on Facebook.

If you’re primarily a B2B company, your business page may “Like” the business page of one of your customers. When they post a positive story on their page, click the “Share” button to post it on your own business page. This boosts your customer’s confidence in your genuine interest in their business and likely encourages repeat purchases.

If your business is retail, then you may host a giveaway to inspire your followers to submit stories of how they use and enjoy your product or service. When they enter the giveaway, be sure to include a legal waiver giving you the right to publish their story on your Facebook page if they win.

3. Use the 70/20/10 Rule

The 70/20/10 rule is a guiding principle to help inform your posting options. Seventy percent of posts should be valuable information for your customers (not self-promotion), twenty percent should be posts you “Share” from carefully selected sources, and the remaining ten percent should be self-promotion pieces about your products and services. This principle provides customer oriented content making you appear to be an expert in the field and not just self-interested.

Have you tried any of these Facebook business page content ideas? Which have you found works best?

If you need help marketing your Facebook business page, get in touch with me for a custom tailored social media plan to help you reach your goals.

5 Facebook Marketing tips for small businesses

As of March 2013 Facebook had 1.11 billion users. No matter how you slice it that’s a whole lot of people who use Facebook. Honestly, It’s a number that’s hard to wrap your brain around. With a platform like Facebook having that many users it only makes sense to market your business there. There are so many articles about how to market on Facebook but below are 5 tips that will help you get started bringing fans to your Facebook page.

Facebook is a wonderful tool to market your business. Even though Facebook is free it takes time, effort and maybe a little money to build a successful fan page on Facebook.

Just like cleaning the dishes at your house, posting content on Facebook is something you need to do every day.

Engagement from your fans is your #1 priority. The key to getting people to visit your Facebook page is to always have new content. From my experience, your daily posts don’t have to be the end all and be all of Facebook posts; they just have to engage the reader. Remember, people are looking for a reason to visit your page. If you don’t have fresh content they will forget about you and move on.

Ask questions from your Audience

This point goes back to reader engagement. Your goal is to open up “two-way” communication. For example, if you are a pizza place you could ask “what’s your favorite pizza topping” or if you are video game store you would ask “what’s your favorite video game”. Getting people to interact with you breaks down the “internet wall”. The internet is not a very personable place, so if a fan feels like they know you better or can connect with your life, they will feel comfortable at your page and will come back to see what’s going on. In addition, never get too personal with your audience. Try to stay in the middle of everything.

Use that smartphone and upload some pictures

People love photos. The attention span of an average Facebook user (I’m including myself here) is very small. The average user scrolls down their Facebook page at a furious pace. Looking for something to jump out and grab them. Pictures are great because people know they can quickly take a peek and then back to scrolling. This sections reminds me of a quote I once heard..”Facebook is like a fridge. When you’re bored you keep opening and closing it every few minutes to see if there’s anything good in it.”

The winner is…..Contest and Giveaways

People love to win contests. By offering free stuff and prizes it rewards your loyal fans and gets them to post on your page. For example, I’m an avid golfer and a local course I frequent has contests all the time relating to the latest golf tournament going on. Not only do I enjoy watching more because I could win, but I keep going to their website/Facebook page to see where I rank.

Build your Marketing Brand and be Consistent

If you have a store or a website you need to have a place where people can see your Facebook link and your activity. I’ve seen it business cards..”like us on Facebook”. I’ve seen it in commercials “like us on Facebook”. I’ve seen it on political websites. There is no denying Facebook is here to stay. You need to make sure Facebook is part of both your offline and online marketing campaigns.