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Simple SEO Hacks: 6 Things Your Law Firm Can Do To Improve Your Google Ranking & Website Traffic

Simple SEO Tips – 6 Things You Can Do To Help Your Google Ranking Increase

For your attorney website to be successful, it needs have a high Google ranking. The main goal of Google is for its users to find the most useful information as quickly as they can.

Increasing your Google ranking may not be as difficult as you may think. There are a number of ways you can easily boost your page up the search listings (SERPS) by putting some easy SEO hacks into action.

When looking for help with SEO you may run across underhanded SEO tactics online, which are called, “Black Hat” tactics. These tricks are not in your best interest to put into use. They may work for a short period of time, but Google is consistently tracking these techniques and eliminating the false rankings.

You should only follow SEO tips that are “white hat” and are considered appropriate by Google.

 

6 SEO Tips for your attorney website that will boost your Google ranking 

Obtain More Keywords From Search Data 

Having your website target the right keywords is much like fishing with the correct bait or using the right golf club for a certain golf shot. Your success will be much higher and you will be attracting the right audience for your practice. (or the right fish in this case).

Now you are asking yourself, “Yeah, but how do I find these magical keywords?”

There are many ways in which you can get started finding the right keywords for your practice.

Once you have the keywords, you can now write content that is focused on those words to draw a larger audience, therefore increasing your Google ranking.

 

Write Share-Worthy Content

When creating the content for your website, be sure it is compelling and screams to be shared with others. Fresh, unique and timely content will help your content be shared more often.

In addition, make sure you have captivating titles and descriptions when posting your content to social media sites.

The more times your articles and website are shared, your pages will rank higher and your page views will steadily increase.

Not only do you want to write quality information that people want to link to and share, but you should also write regularly on a consistent basis.

 

Have A Responsive Website

An increase in mobile usage across the globe means that your website must be compatible to view on smart phones and tablets. It is extremely important that your website is responsive if you want your site to rank higher on Google. Google has been slowly increasing the ranking factor percentage of “having a mobile responsive website” has on their algorithm.

If your site is difficult to navigate and users have to scroll back and forth to read your content, they will become frustrated and you will end up losing a potential client and your bounce rate will increase.

 

Don’t get Cheap Web Hosting

If your website doesn’t load quickly, bounce rates will increase which will lower your Google ranking.

Adding videos and flash will increase load times. Be sure to compress all images on your site and adjust them to an appropriate size for maximum loading speed.

 

Properly Optimize Page Titles And Descriptions

Use a variety of popular meta data tags and popular titles in your posts to attract new visitors. Search other websites in your niche and see what posts on their site are the most popular.

If you are unsure how to properly set up your Page Titles and Descriptions I suggest looking at your competitors or looking at what people have used for Google AdWords. When people use Google AdWords they are spending money to have their ad seen. They are going to make sure they have a title that is attracting potential clients.

Once you have determined the titles that draw the most attention, post your own unique content using similar terms.

 

Conclusion

The SEO Hacks and Tips mentioned above are just the tip of the iceberg when it comes to increasing your ranking. In addition, the scope of SEO is constantly changing and evolving. Attorneys need to keep up with the latest Google updates, in order to stay at the top of search engine results.

Finding the time to read up on the latest techniques and putting them into action can become very time-consuming. Eliminate the extra time and focus your attention on your law firm by consulting with an SEO expert. You will feel confident that your site is gaining hits and increasing your client base as well.

For further reading, be sure to check out: 3 Tips For Lawyers Looking To Hire A SEO Professional For A Website Audit  and 4 Questions Attorneys Need To Ask Themselves When It Comes To Internet Marketing.

Attorney Online Marketing: Get Started on the Right Foot

How The Right Marketing Can Impact Your Firms Online Presence

Developing a strong online presence creates a reputation for your law firm and allows for familiarity. If done properly, your business and website will be trusted, therefore gaining potential clients throughout the process.

Before doing any sort of marketing campaign, make sure that your law firm’s website is complete, polished and easy to navigate.

When visitors go to your page, you want them to be impressed. Your website and social media need to be comparable to your competition, or your firm will appear lack luster or out dated.

 

Let’s take a look at the influence that marketing has on your online presence:

 

Social Media

A recent study states that there are nearly 3 billion social media users across the globe. Another interesting statistic they found was that 40% of the worldwide population has access to social media, which leaves a lot of room for future growth.

Regular posting and activity on all of the major social media platforms will ensure that you are connecting with your target audience from all angles. Keep your content interesting and current, using images and key words to draw in the readers you are looking for.

Twitter, Facebook, LinkedIn, YouTube, Instagram and Pinterest are all useful ways to increase the number of views on your website.

 

Client Reviews

A marketing strategy that speaks for itself is an authentic, positive customer review. Reviews online can influence potential clients and their decision to move forward with your firm.

This survey reveals that 88% of customers are influenced by online reviews when deciding on a purchase or service.

Consider linking any reviews that are listed online to your website. On the other hand, be sure your website links to the reviews as well. You will have all bases covered and future clients will see what you have to offer either way.

 

Blogs

A blog alone won’t drive much traffic to your website, but there are ways to optimize it to make it work for you. SEO strategies and regularly posted content will help drive your site up the rankings on the Google search engine.

Once your content is posted, you will have the ability to share it across the multiple social media platforms you have set up. Your exposure will increase, as well as your website visits and your Google ranking.

If you are unsure about how to efficiently use keywords, meta-tags and image files, it is best to hire a SEO professional to do the job for you so you can focus on your law practice.

 

Conclusion

When it comes to Internet Marketing it’s the little details that truly matter when creating a relationship of trust with a client.

By presenting the image of an experienced and professional law firm and backing it up with proof, your followers will be more likely to choose you and your attorneys over the competitors.

Allow an expert to optimize your website and increase your Google ranking with top notch marketing strategies and design. You will leave the stress behind on attempting to do it yourself and you can leave it in the hands of someone who knows the industry from the inside out.

For further reading on this topic, be sure to check out: 4 Questions Attorneys Need To Ask Themselves When It Comes To Internet Marketing and 3 Tips For Lawyers Looking To Hire A SEO Professional For A Website Audit.

Can Facebook Advertising Work for Your Legal Firm?

Can Facebook Advertising Boost Your Legal Firm’s Website Traffic?

To have a successful website, you must have constant traffic flow on a regular basis. One of the ways to increase your website traffic to your website is to attract new visitors through advertising. Facebook can be an excellent source of advertising to help you gain exposure for your legal firm. 

An article by TechCrunch states that small and medium businesses now account for thirty million active Facebook pages. Also mentioned, is that nineteen million of those business pages are active on mobile, which is a great strategy to expand your client base.

The statistics in this report reveal that mobile users have increased twenty-three percent year, after year, bringing the current total to 1.39 billion as of September 30, 2015.

 

Several tips to make the most from your Facebook Posts:

 

Content

Facebook posts can easily be turned into ads to create momentum and gain an audience.

Try to avoid posting sales pitches. The best thing to post is information that your demographic can find useful.

The goal when creating a Facebook ad is to make your viewers click on it to take them to your website or landing page. One way to do this is to offer a “carrot” like a free e-book or extensive tutorial.

Keep in mind that videos will also catch the eye of viewers, increasing click-through rates.

In addition, posting content on a regular basis will help to keep your law firm in the forefront of the minds of your audience.

 

Sharing

Your content should be engaging and create interest. Since images and video are the best way to draw attention to your ad, they are most likely to be shared.

 

Targeting

If you want to direct your advertisements to a particular demographic, then targeting your Facebook ad is a must to get the best ROI.

Facebook claims to be ninety-eight percent accurate in targeting advertising campaigns.

 

Some of the targeting specifics you can focus on are:

Location

This feature allows advertisers to target a radius from a particular location or exclude areas by zip code.

 

Personal Information

Age, gender, relationship status, job, and education can also be pinpointed to your desired audience.

Hobbies and interests can be determined by the words used in Facebook users posts, pages they have liked, apps they have connected with or posts that have been clicked on.

 

Include Links

Aside from informational text in your post, including a link back to your website or landing page is crucial for obtaining a dedicated visitor. Returning users are more likely to obtain your services at some point in the future.

Your various posts can include a link to a different part of your website whether it is a blog post or a particular page on your site. Only include one link per post, but mix it up a little and don’t always link to the same page.

 

 

Conclusion

By keeping the above tips in mind when posting your advertisements of Facebook, you should see a growth in your website visits and shares of your content.

It is a simple process that can have a positive effect on your visitor count and increase your Google ranking as well.

If you need guidance with Facebook marketing, be sure to contact a reliable expert who can help you.

For further reading, check out: How Lawyers Can Use Social Media Without Giving Advice and Learn To Write Content That Will Attract Local Residents.

 

 

 

 

 

 

How To Write Content To Attract Local Residents

Learn How To Write Content That will Attract Local Residents to your Law Firm

The primary goal of your law firm’s blog, should be to attract local residents and ultimately obtain new clients. In order for this to be successful, the content not only needs to be interesting but also relevant to the region where your law firm is practicing. It’s always the best marketing strategy to start local.

 

Below are several tips to consider when adding content to your legal firm’s website:

 

  • You can gain a wealth of content material from the local and national news that is currently trending.

Major court rulings, local tax hikes, and other issues that are in the media can be discussed in an article. Doing so will demonstrate professional expertise in the subject matter. Since the information is current and relevant, it will be searched for frequently, increasing the number of hits your site will receive.

 

  • List questions and answers to some of the most common cases that your firm handles. People who are investigating an attorney always have a lot of questions and if your firm can answer them, your chance of gaining them as a client is greater.
  • Another way to spark interest in your content is to turn your written article into a video. It is much more personal and potential clients will get a feel for your personality as well, which will build trust before you even meet them face to face.
  • Webinars are very useful in discussing common issues that your potential clients may have, such as divorce and child support questions, malpractice, etc. Think about what questions your clients ask you in your consultation and provide a resource for the public through your webinar.

 

Let’s take a look at other ways to gain exposure in local areas:

 

Keywords and SEO

Be sure to include relevant keywords that pertain to the content you are posting. In addition, include the names of the surrounding cities and towns that your firm services.

It’s very important that the wording of your posts should sound natural and not like it is stuffed with keywords. Use your target words wisely and place them where they flow smoothly into the subject of the article.

Along with mentioning the specific location in the article, it can also be placed into the meta-data tags and category fields as well.

If your article’s main focus is about a particular region, including the name of it in the title is another way to boost visibility and gain a higher ranking in the Google search engine.

 

Frequency & Lenth of Posts

Posting content to your website on a regular basis keeps your page fresh and up to date. Content that is focused on current events or client Q&A are the simplest, yet most effective way to accomplish this.

Viewers are more likely to come back to see what new information has been added if there is always something new to see while on your site.

The more posts and interaction that your website receives, the higher you will be in the rankings when people are searching for an attorney in your area. 

Google really likes post that have substantial content and are longer than 1000 words. Having 2 very long posts jammed with great content will do much more for your legal firms SEO ranking than 10 really short posts.

 

Social Sharing:

Social interaction increases ranking. By sharing your posts on sites such as LinkedIn, Twitter and Pinterest, you can gain followers and regular readers of your material.

Once you share your posts, the capacity for others to share it increases, driving more traffic to your article and boosting your ranking as well.

A benefit to posting your content on LinkedIn, is that you can target a local audience who would be interested in the topics of your posts.

 

Press Releases

Press releases are another way to attract local residents in your target market.

Contact local newspapers and media sources with your articles to be featured in their publications. This is another means for exposure and a potential traffic builder. You can also take advantage of some press release distribution websites such as e-releases.

 

Conclusion

Keep your website’s content fresh and add interesting articles and videos pertaining to current events to  create return visitors. Always make sure you include SEO in your posts and pay attention to your keywords.

If you find that you do not have time to manage your website content on your own, consider hiring a professional to do it for you.

For further reading, be sure to check out: 8 Tips That Will Make Working With A Web Designer A Breeze and 3 Content Ideas for Your Facebook Business Page.

When Should You Have Someone Else Manage Your Website?

As an attorney, your days are consumed with litigations, phone calls and paperwork. Finding the time to maintain your website may be nearly impossible.

In addition to the time it takes to maintain your website on your own, there is also a learning curve as how to keep up the site. You will need to research the various content you want to include on your site and how to apply it.

If you are not familiar with website development and maintenance, expect many cases of trial and error to absorb many hours of time. If you are not trained, it can be very frustrating to dedicate time to your computer after a long day in the office or courtroom.

For a website to draw traffic and present a professional image, it must be continuously updated with fresh content and interesting features. The goal is to draw potential clients back to your site so that they become familiar with your practice and ultimately hire your services.

Eliminate the stress of taking on another task and consider hiring a quality website maintenance provider to your agenda.

Consider the following maintenance tasks and the time it would take you to learn and implement how to include each one on your attorney business site:

Increase Your Google Ranking

If you want potential clients to find your website, you need to rank high in the Google search engine.

There are many techniques and tricks to raising your ranking, but do you have the time and expertise to actually make it work? This is where hiring an experienced website maintenance company comes in handy.

Experts in SEO (Site Engine Optimization) can get your firm listed higher; increasing the flow of traffic and high end clients.

Entrepreneur Magazine reports that the scope of SEO is changing, and now incorporate branding, social media integration and marketing of content, which take time to learn and put into action.

Get a Free SEO report from LuckyFish Media

Adding New Images or Graphics

Web developers have resources to find the perfect graphics and images for your website.

If you were to take on this task yourself, you would be spending a lot of time searching for the stock images you need and possibly incurring the extra cost of using them on your site.

Adding New Pages

If you add or remove an attorney from your firm, you will want to adjust that information on your website as soon as possible. You may also decide to include a FAQ page or other content you develop.

Easily add pages as needed to your website by sending the information to your maintenance expert. You will have your content up in no time, without any added frustration or time expense.

Technical Support

Glitches in the system happen to everyone at one point or another. Do you have the knowledge and patience to fix website errors quickly and efficiently?

If your schedule is tight, the last thing you need to worry about is spending hours trying to figure out why your page is showing errors and not functioning properly. Not only will you lose visitors, but it will cause a lot of personal stress as well.

Relinquish the burden of technical issues and hand it over to a professional who can fix the problem in a timely manner. Your nerves will thank you.

Conclusion

As you can see, the benefits of having access to a web developer for all of your website needs is a must. Relieve yourself from the stress and pressure to fix problems and make necessary updates.

Dedicate your time to your practicing law and leave the technical issues up to someone else.

For more information on incorporating a web designer to manage your website, read: 8 Tips That Will Make Working With A Web Designer A Breeze and Website Disaster Recovery Plan: Do You Have One?

3 of the Best Search Engine Optimization Tips for 2015

The Small Business Owners Quick Guide To SEO in 2015

Small business owners with a new or existing website are likely aware of the need for proper Search Engine Optimization (SEO) to enhance their marketing efforts. That being said, being aware of a need and knowing how to implement a solution are not always the same.

Use this handy small business quick guide to get started on SEO best practices and learn a few things to avoid. This is by no means an extensive look into Search Engine Optimization and how to implement it. If you are looking for a deeper resource into SEO and internet marketing, please take a look at my eBook, “Today’s Marketing Cookbook” available on Amazon.

Best Practices for Business SEO in 2015

Best practices for SEO are regularly changing as search engine designers continually create more intuitive algorithms and advanced operations. Here are some of the best practices for business SEO for 2015:

  • Engaging and Valuable Content

    — Long gone are the days of repetitive keywords and “stuffed” content. Today’s search engines can distinguish the difference between valuable content and that which was written simply to weigh heavier on certain search terms. More important than the search engines, however, is the fact that real customers have always been able to tell the difference. Content that is useful and provides meaningful engagement with your products and services is, and always has been, superlative.

  • User-Friendly Navigation

    Search engines are also now able to determine if a site is user-friendly or not. Basically, does the site promote simple navigation, good design, and regular content updates? If so, then it will be deemed as user-friendly by both search engines and humans alike.

  • Mobile or Responsive Website

    If your site is showing up in mobile search results, you’ll want to be sure it meets the most recent demands for SEO success. Read more specifics about choosing to include a mobile or responsive site in my latest blog post.

Some of these best practices are further explained in my post “How to Keep Your Website Fresh.

Essentially, the best thing any small business owner can do on their website is to connect with the target audience.

 

Just like building a relationship in-person, connecting with your customers takes time, effort, and commitment.

 

Worst Practices for Business SEO

There are many outdated websites touting certain SEO practices. Here are the worst contenders if you want to design a poor SEO site:

  • Bad Link Building Practices

    First, let me clarify that links pointing to your website are not bad. The intentional practice of link building is what is not acceptable. Link building was hugely popular for years as search engines placed value on the number of links across the internet which pointed to a particular website. In efforts to increase the number of links, many sneaky behind-the-scenes tactics were created to place these links anywhere and everywhere.

    For a better application of link building, small business owners should instead focus on providing valuable content. As users share this content with others, it will create natural inbound links. If you want to learn the right way to start building links, I recommend this article “Guide to Link Building” by Moz

  • Keyword Stuffing

    — This is also a practice left over from decades past. In those early days, search engines counted the frequency and density of certain keywords on a website to determine its ranking value. Today, search engines are much more advanced and in fact demote sites which have purposefully stuffed excessive keyword usage into their content. Let keywords flow naturally in your content.

  • Lack of Image Descriptions

    — Image descriptions and “Alt” text are the primary way a search engine can “read” the picture. If you don’t tell search engines what this image represents (i.e. a picture of a “cat holding a candy cane”) then this image will add little value to your SEO intentions. Instead, always provide alt text and descriptions for your images. This not only improves your SEO game, but is more ADA friendly

The list of what NOT to do could honestly be triple or quadruple the length of what I’ve provided here. However, by keeping the right objective — your customers — as the guiding principle of SEO habits, you won’t go wrong.

Have you found this small business SEO quick guide helpful? Share with your social network!

If you prefer to have a professional handle the SEO of your business website, please drop me a line. My SEO services can provide your company with the experience and understanding needed for the best digital marketing practices!

3 Website Mistakes to Avoid

We’ve all come across ancient websites and nearly laughed aloud at the old style of graphics, simplicity of design, and often boring content. With ever-changing expectations for website design, how do you know if you site is making mistakes like these?

Take a look at these key website mistakes to avoid to be sure your website is ready for modern audiences.

1. Out-of-Date Content

Providing website visitors with out-of-date content is one of the worst pitfalls for marketing your company image and value.

For example, if a user clicks your “News” tab and finds that the latest piece of news is from 2013, he or she is going to believe your entire website may not have been updated for years. This calls into question everything about your business  — standards, product usefulness, dedication to the industry, and plain and simple professionalism.

Many websites avoid dating content at all. Others regularly date items such as blog posts, news releases, and more. The important key is to regularly review and edit your site. If you choose to share news articles featuring your company or product, do so regularly. If you don’t have anything fresh to share, maybe it’s best to remove that portion of the site.

2. Lacking Calls to Action

Do you know what feature distinguished Facebook from other social media sites in the early race to domination? It was the “Like” button. Before Facebook introduced the “Like” button in 2009, users had to textually comment to show interaction with a post. The “Like” button is a simple call to action, but gets highly responsive results. One study of the “Like” button suggests that the history of “Liking” goes much deeper than the history of Facebook. This goes to show that a well researched call to action is worth investigating.

Informing website visitors what to do next or providing an interactive way to communicate preferences greatly lowers bounce rates and improves conversions. These next-step suggestions are called “Calls to Action”. Calls to action may be an anchored text link, an image button link with text, or a sentence including a quick link. Examples of each style:

Take a look at each page of your website, are you lacking calls to action? If so, this is one crucial component of your website you’ve got to improve immediately!

Which call to action style should you choose? Actually, the best way to answer this question is through testing. Set-up an A/B split test to present two different calls to actions to your site visitors in equal shares. Monitor which call to action style gets retains more visitors and/or leads to conversions. This will provide the best insight to which strategy, wording, colors, etc. are best for your particular business needs.

3. Inappropriate Font Size and Type

Font size and type play an important role in the emotions a website evokes on its readers. And now is the time to consider making font changes since recent browser support changes have made more font options a reality.

In a study about fonts by Microsoft and MIT researchers, many important findings about font size and type were discovered. More aesthetically pleasing fonts result in a happier mood and greater reading engagement. Secondarily, the happier mood encourages better cognitive abilities post-reading. Essentially, what this means is that it’s important to consider the font on your website if you want to influence your visitors in a particular way.

Different fonts may also evoke certain cultural emotions. For example, Helvetica font is what is used by the US government on tax forms. This association may produce unwanted side effects in mood. On the other hand, scripted fonts produce more romantic feelings, but are not easy to read for large bodies of text. In general, San-serif fonts like Arial and Calibri appear more informal than Serif fonts such as Times New Roman. A knowledgeable website designer should be able to help you consider which font is best for your purposes and audience.

Font size is just as vital as the type. Too small a font may be difficult for many readers and come across as intentionally misleading (as in the case of the “fine print” on giveaways.) For years it has been noted that font size 12pt and above is ideal, however many contemporary websites are moving towards fonts 20pt and larger. One recent study on font size suggests that these large fonts produce positive emotional responses. Again, these positive emotional responses are crucial to the actions of your website visitors.

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