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Attorney Online Marketing: Get Started on the Right Foot

How The Right Marketing Can Impact Your Firms Online Presence

Developing a strong online presence creates a reputation for your law firm and allows for familiarity. If done properly, your business and website will be trusted, therefore gaining potential clients throughout the process.

Before doing any sort of marketing campaign, make sure that your law firm’s website is complete, polished and easy to navigate.

When visitors go to your page, you want them to be impressed. Your website and social media need to be comparable to your competition, or your firm will appear lack luster or out dated.

 

Let’s take a look at the influence that marketing has on your online presence:

 

Social Media

A recent study states that there are nearly 3 billion social media users across the globe. Another interesting statistic they found was that 40% of the worldwide population has access to social media, which leaves a lot of room for future growth.

Regular posting and activity on all of the major social media platforms will ensure that you are connecting with your target audience from all angles. Keep your content interesting and current, using images and key words to draw in the readers you are looking for.

Twitter, Facebook, LinkedIn, YouTube, Instagram and Pinterest are all useful ways to increase the number of views on your website.

 

Client Reviews

A marketing strategy that speaks for itself is an authentic, positive customer review. Reviews online can influence potential clients and their decision to move forward with your firm.

This survey reveals that 88% of customers are influenced by online reviews when deciding on a purchase or service.

Consider linking any reviews that are listed online to your website. On the other hand, be sure your website links to the reviews as well. You will have all bases covered and future clients will see what you have to offer either way.

 

Blogs

A blog alone won’t drive much traffic to your website, but there are ways to optimize it to make it work for you. SEO strategies and regularly posted content will help drive your site up the rankings on the Google search engine.

Once your content is posted, you will have the ability to share it across the multiple social media platforms you have set up. Your exposure will increase, as well as your website visits and your Google ranking.

If you are unsure about how to efficiently use keywords, meta-tags and image files, it is best to hire a SEO professional to do the job for you so you can focus on your law practice.

 

Conclusion

When it comes to Internet Marketing it’s the little details that truly matter when creating a relationship of trust with a client.

By presenting the image of an experienced and professional law firm and backing it up with proof, your followers will be more likely to choose you and your attorneys over the competitors.

Allow an expert to optimize your website and increase your Google ranking with top notch marketing strategies and design. You will leave the stress behind on attempting to do it yourself and you can leave it in the hands of someone who knows the industry from the inside out.

For further reading on this topic, be sure to check out: 4 Questions Attorneys Need To Ask Themselves When It Comes To Internet Marketing and 3 Tips For Lawyers Looking To Hire A SEO Professional For A Website Audit.

I use WordPress to Build Websites (And You Should Too)

Why I Love WordPress

If you are thinking about creating a website, I can’t recommend using WordPress highly enough.

Here’s why I love WordPress and you should too!

Understandable

The absolute best thing about WordPress is the simple and understandable platform for users. The site builder interface is perfectly suited for novices, yet offers advanced options for those with an interest or need for more developed solutions.

WordPress makes it easy to get started with a website or blog. Anyone with basic computer and internet skills can do it. WordPress offers thousands of theme options, intuitive building blocks, and an open source platform so you can host with whichever company you want.

Easy SEO

Search Engine Optimization (SEO) is an absolute must for any successful website. Entrepreneurs, blogging fanatics, and established business men and women are all equally subject to the algorithms created by search engines. These algorithms dictate which sites are shown first for certain search terms and phrases.

WordPress has several built-in features, and many more plug-ins (more on that next), to make SEO easy. Tagging pages and images is just the start!

For more details on the best and worst modern SEO practices, read my last post titled The Small Business Owners Quick Guide to SEO in 2015.”

Lots of Plug-Ins

Plug-ins are little software extensions to make special features happen on your website. This is where it gets really fun to play with WordPress.

Since WordPress is an open source site builder, many developers have made thousands of plug-ins to do just about anything you want. Interactive calendars, games, form submissions, advanced SEO, appointment setters, and social media plug-ins exist to make your site impressive and drive results.

Responsive and Mobile Friendly

WordPress has always been open to the newest technologies, changes in SEO, and modern graphic styles. That openness has resulted in embracing smartphone, tablet, and other mobile internet users by offering the ability to create responsive and mobile friendly designs.

Learn more about the benefits of including a responsive or mobile site>>

Established and Progressive Business

WordPress is an established business with 10+ years experience offering innovative website builders for consumers. Their long history of success is a good sign for anyone who wants to be sure they’re working with the best.

I have been personally familiar with the company for many years and can attest to their creativity and customer support. WordPress is also constantly checking for ways to improve their offerings while maintaining the best security — they really seem to have your best interest in mind!

Customer Support

WordPress takes customer support very seriously — a characteristic that should be standard with every web company, but is surprisingly difficult to find. WordPress reaches out to their customers in a variety of useful ways including email support, live chat, forums, a tutorial page, and a helpful how-to blog with tips.

Trust me when I say that not all site builders offer easy assistance. Many do not respond to emails or provide limited user guidance. This has never been the case with WordPress and I anticipate this company will remain at the top of their game for many years to come.

Multi-Functional

Lastly, but of profound importance, WordPress is designed for use in both blogs and websites. Competitor site building platforms typically offer one or the other, or a combination that is lacking in performance.

With WordPress you’ll get a highly function website, blog, or both — depending on your goals. Start with a blog and add a website later. Or start with a website and add the blog later. Whatever you choose, you can be assured that with WordPress the results will be stunning!

Do you need professional assistance updating your WordPress site? Get in touch with me to find out how I can improve the security and style of your site for as little as $65 per month!

3 Easy Tips For Captivating Your Website Visitors

Are You Captivating Your Audience?

Maintaining a website can be as simple or intricate as you desire, all depending on your business goals and line of products/services. Generally, the more numerous or complex of product/service, the more robust the site will be.

But the real question is, no matter how large or small, is your website captivating visitors?

THAT is the key to success. Read on to discover three easy tips to reach your online audience with a great website!

3 Easy Tips For Captivating Your Website Visitors

 

Hover Effects

Have you ever noticed that some websites just seem more cool than others? Little features often make a big impact on the overall feeling of a website, adding a certain style associated with the business brand.

Buttons and/or images on a website can quickly become more interesting with a hovering effect. In the past, this effect might have been as simple as the button changing colors on mouse over. However, there are now a wide array of options including fading in or out, 3D and shadowing, or swiping motions. Text can also be given a makeover with certain hovering features such as changes in font color, size, or animation. Navigational links may also participate in the game with underlining, italics, colors, and even icons that appear.

Hover effects are a great way to help users quickly locate the mouse on the page. More importantly, hover effects also help users feel connected to the site in an intuitive, playful, and personal manner.

Tip: Check out the Lucky Fish main blog page to see an example of a hover effect where the images “light up” and zoom in upon mouse over.

Call to Action

In my 3 Website Mistakes to Avoid blog post, I mentioned the lack of call to action buttons or text. This important website component cannot be stressed enough. A call to action is VITAL for success.

Visually or textually telling website visitors what to do next is a subtle and necessary step to retention. Having a clear call to action significantly lowers bounce rates and improves conversions. Calls to action need not be complicated. Consider each page of your site and ask, “What do I want the customer to do next?” The answer may include anything that keeps the visitor engaged and advancing in the sales funnel process.

Calls to action may appear anywhere on the page, but each page needs at least one. For blog posts, this is often at the end of the text. For example, at the end of a blog article about a great food recipe, there may be a link to another recipe to complete the meal with a tasty side dish. These easy connections promote interaction. Another example would be a simple shopping cart button that says “Add to Cart” and encourages users to understand how to purchase the item.

Schedule routine website audits where you check each page for contemporary and meaningful calls to action.

Good Design

What makes a good design? Website design is really no different than any other type of design work, whether it be industrial, graphic, architectural, or landscape. The point of design is to find the best way to display something in a pleasing and understandable manner. Check out Dieter Rams design principles for a fine explanation which can be applied to website design.

Essentially, a well designed website will engage customers, make services and products easy to understand and easy to find, and promote an enjoyable experience on the site.

Is your site functioning on the principles of good design? Regular analytics review, customer or visitor surveys, and an experienced design team will all help to reveal the answer. Another option is to do an A/B split testing of certain design features to determine which website version is best.

Check out my eBook on digital marketing for a deeper understanding of how using a variety of internet marketing methods can help you captivate your audience.

How To Keep Your Website Fresh

Tips on Keeping Your Website Fresh!

The most engaging websites are those that draw in repeat visitors and retain them for an active and exploratory session.

Here are several easy-to-implement ideas to keep your website fresh and engaging.

Blog Posts

If you have a blog, be sure to maintain it with regular posts. These could be monthly, weekly, or daily depending on your goals and schedule availability. (Read this interesting article to see the surprising results one blogger experienced statistically and emotionally when he increased from weekly to daily blogging.)

If you haven’t yet started a blog, come up with a calendar for the next 3-6 months before publishing. This will help you avoid getting writer’s block and keep you motivated.

Here are a few ideas for simple blog posts that can add value content on a weekly basis:

  • Round-up of themed ideas/products relating to your industry. (Example: “15 Best Electronic Assembly Tools for 2015”)
  • Commentary on latest industry news bit. Provide basic advice with forecasts and your expert opinion.
  • Directions or video for unusual ways to use your product. Survey social media fans to get ideas.

Photos From Events

Did you recently host or attend an industry related event? Share photos! These photos may show the personality of your staff or retain a strict business appearance — you decide the tone of your business style. If you attend a conference, be sure to find out if photos are allowed before snapping away.

Create a basic photo album, but be sure to add descriptive headlines and notes to present an overall storyline. Share it on your social network with a link back to your site.

Slider Pics On Home Page

Most WordPress themes allow you to place a slider on your homepage. If it doesn’t, you can add a plugin like the Soliloquy slider plug-in, so you can add sliding images to your home page highlighting various new features, articles, products/services, and press releases. If you publish a new blog post, you should put up a new slider pic replacing the old blog post reference. Keep about 3-5 slider pics rotating. More than that will usually be less effective. Readers may need to see the same image rotate through twice for it to catch their attention.

Hire a designer or web developer to create a template to allow you to easily change out the text and photos on slider pics. This way you can always add new slider images as frequently as you may have need. One example of a sliding image feature can be seen on the LuckyFish Media home page.

Stay Inspired

One of the best things you can do to keep a creative outlook for your website is to visit others. Artists regularly use a similar practice to stay inspired, visiting galleries and museums to see refreshing imagery similar to or very unlike their own.

Take a few minutes each week to visit your competitor’s sites and your favorite industry sites. What new features do you see? In what ways have the graphics or images changed? What are they blogging about? Keep a notebook, tablet, or smartphone handy to jot a few notes. Put into practice your favorite ideas or present them to your web developer for consideration.

The Dos and Don’ts of Updating

Regularly review your site every 3-6 months to consider changes. This helps your website maintain more relevance with readers and with search engines algorithms. When updating your site, be sure to avoid certain website mistakes including outdated content, lack of calls to action, and/or inappropriate font text and size.

Need help keeping your WordPress site current with latest malware protection and plug-ins? Let LuckyFish Media handle your WordPress site updates!

3 Website Mistakes to Avoid

We’ve all come across ancient websites and nearly laughed aloud at the old style of graphics, simplicity of design, and often boring content. With ever-changing expectations for website design, how do you know if you site is making mistakes like these?

Take a look at these key website mistakes to avoid to be sure your website is ready for modern audiences.

1. Out-of-Date Content

Providing website visitors with out-of-date content is one of the worst pitfalls for marketing your company image and value.

For example, if a user clicks your “News” tab and finds that the latest piece of news is from 2013, he or she is going to believe your entire website may not have been updated for years. This calls into question everything about your business  — standards, product usefulness, dedication to the industry, and plain and simple professionalism.

Many websites avoid dating content at all. Others regularly date items such as blog posts, news releases, and more. The important key is to regularly review and edit your site. If you choose to share news articles featuring your company or product, do so regularly. If you don’t have anything fresh to share, maybe it’s best to remove that portion of the site.

2. Lacking Calls to Action

Do you know what feature distinguished Facebook from other social media sites in the early race to domination? It was the “Like” button. Before Facebook introduced the “Like” button in 2009, users had to textually comment to show interaction with a post. The “Like” button is a simple call to action, but gets highly responsive results. One study of the “Like” button suggests that the history of “Liking” goes much deeper than the history of Facebook. This goes to show that a well researched call to action is worth investigating.

Informing website visitors what to do next or providing an interactive way to communicate preferences greatly lowers bounce rates and improves conversions. These next-step suggestions are called “Calls to Action”. Calls to action may be an anchored text link, an image button link with text, or a sentence including a quick link. Examples of each style:

Take a look at each page of your website, are you lacking calls to action? If so, this is one crucial component of your website you’ve got to improve immediately!

Which call to action style should you choose? Actually, the best way to answer this question is through testing. Set-up an A/B split test to present two different calls to actions to your site visitors in equal shares. Monitor which call to action style gets retains more visitors and/or leads to conversions. This will provide the best insight to which strategy, wording, colors, etc. are best for your particular business needs.

3. Inappropriate Font Size and Type

Font size and type play an important role in the emotions a website evokes on its readers. And now is the time to consider making font changes since recent browser support changes have made more font options a reality.

In a study about fonts by Microsoft and MIT researchers, many important findings about font size and type were discovered. More aesthetically pleasing fonts result in a happier mood and greater reading engagement. Secondarily, the happier mood encourages better cognitive abilities post-reading. Essentially, what this means is that it’s important to consider the font on your website if you want to influence your visitors in a particular way.

Different fonts may also evoke certain cultural emotions. For example, Helvetica font is what is used by the US government on tax forms. This association may produce unwanted side effects in mood. On the other hand, scripted fonts produce more romantic feelings, but are not easy to read for large bodies of text. In general, San-serif fonts like Arial and Calibri appear more informal than Serif fonts such as Times New Roman. A knowledgeable website designer should be able to help you consider which font is best for your purposes and audience.

Font size is just as vital as the type. Too small a font may be difficult for many readers and come across as intentionally misleading (as in the case of the “fine print” on giveaways.) For years it has been noted that font size 12pt and above is ideal, however many contemporary websites are moving towards fonts 20pt and larger. One recent study on font size suggests that these large fonts produce positive emotional responses. Again, these positive emotional responses are crucial to the actions of your website visitors.

Did you find this article about website design informative and useful? Share it on Facebook!

How To Write Content For Your Website Redesign

Content is difficult to write for a new website. Here are some tips. 

A good website redesign will be complete with fresh copy. Writing content for your newly redesigned website can be easier than you might imagine. Here are a few quick tips to get you started.

Condense, Condense, Condense

Take a look at the content that already exists on your site. Most likely you’ve added to it over the years, trying to express the exact nature of your service or product. Go in to the writings on your site and try to condense as much as possible. If you can say the same thing in three words than 20, it’s better.

List of Titles

If you’re aiming to start a professional blog, begin first with a list of titles. Think up some interesting topics related to your business, then come up with specific writing ideas within those topics. For example, your topic might be wooden sculpture and the exact titled might be “The Top 5 Most Expensive Wooden Sculptures Today.” For each topic try to come up with several titles. Use starters such as “How to…”, “Top List of…”, “Why It’s Important To…”, etc. to help you generate ideas.

Browse Competitor Sites

It’s always worth a look at competitor sites to see what ideas you might be missing. Of course, you may have better ideas, but often browsing another site helps us brainstorm. Plus, your competitors may have a bigger budget to hire professional writers. If so, then you’re likely to find some well-thought marketing and content.

Just Start Writing

Stepehen King, in his book On Writing: A Memoir of the Craft, said “The scariest moment is always just before you start.” Often we’re too afraid to try writing for ourselves. However, the more your write, the better of a writer you’ll become. Just sit down and give it a try.

Do you need some help maintaining your Word Press site? Ask me how I can help!

How To Prioritize Changes For Your Website Redesign

Are you thinking about redesigning your website?

If you want your website to stay fresh and relevant you should periodically review and update your website.

This important component of your business’s identity is perhaps one of the most valuable considerations in today’s online society.
In the early days of the Internet, simply having a website was a major advantage. Now, everyone has a website and yours needs to be articulate and powerful.

When you’re ready to make changes to your website, you’ll likely need to prioritize each element. Due to budget or time restraints, not all changes may be made quickly.

Here are three points to help prioritize your list of changes for your website redesign.

1. Clean-up

As the years go by, many website owners haphazardly add more content, features, graphics, and menu bar items to their site. Take a good look at your site. What can you take away? Are there outdated menu items? Tired icons, photos, or graphics? Compare your site to a competitor’s. Consider ways to more efficiently display information to allow users to rapidly find what they’re looking for.

2. Call to Action

Example call to action

Example call to action

One of the simplest things you can do to encourage users to engage your content is to tell them what to do. This is called a “Call to Action” key phrase. Simple sentences like “Read more,” “Buy now,” and “Click here” have been proven to drive people to complete the action. This typically results in a purchase or continued browsing. Find ways to include these calls throughout your site.

3. Catchy Images

Out-of-date images are probably one of the first things visitors will notice about your site. Images can be quickly replaced with just a few clicks and will give your site an immediate overhaul with little work.

Think of this list as the three “C”s. Clean-up, Call to Action, and Catchy Images — these three elements will greatly improve the usability and user engagement of your site. This, in turn, will also promote more sales of your products and services.

On a personal note, once a year I go through my website from a client’s perspective. It helps me to eliminate information, update outdated images and to make sure my call to actions are clear.

If you are interested in getting a professional  review of  your website please contact me today.