There is no better way for law firms to attract potential clients, than to have a quality website.
A recent Nielson survey reported that, three out of four Americans use the internet to search for an attorney.
Individual practices and large legal offices will each benefit from having a responsive and easily navigated website. To find out more on how a website can benefit your legal practice, check out: 3 Things You Get From A Business Website.
Attorneys who are involved with their own website need to be familiar with the following important terms in order to get the full potential out of their website:
A domain name is the network of a particular website address, which identify certain web pages within the site.
An IP (Internet Protocol) Address identifies each computer that is connected with the internet with a unique number. Similar to that of a physical mailing address, this number allows exact pinpointing of location so the remote computers can instantly communicate with one another.
Website hosting is the place where all the files for your site are stored and maintained. This is how your site is accessed when a user types in your website address (URL).
A simple explanation of a server is a computer that delivers web pages. When a website address is typed into the browser, the server is what connects to the site and sends it to the computer.
Website traffic is calculated by the number of visitors and pages viewed on your site.
Session vs Hits
A session is referred to a visit to your website by a particular IP address. If a user visits your website more than once, each time is recorded as a session. This is one way that website traffic can be calculated.
A hit is counted for each file that is downloaded from the website server, such as images and files. For instance, if your home page features five images and a text file, then your site would receive six hits.
To easily link a website, web page or image to another location, a hyperlink is created. It is a highlighted word or phrase that is easily recognized and can be clicked on to go to the new location in the internet or within your own website.
With the increased use of mobile devices, web pages need to be user friendly and load quickly in an organized format on phones and tablets.
When websites are mobile ready, they will have a clean, simple layout that can be easily accessed so the user can receive all of the benefits of a standard page that is viewed on a laptop or PC.
One of the leading ways that search engines rank websites is with the use of meta tags.
Keywords, page/image descriptions and content are very important to include in the meta tag portion to rank higher in the search results.
SEO (Search Engine Optimization)
SEO is a combination of methods and procedures that will drive more traffic to your website. This will increase your ranking in the major search engines.
A list of excellent SEO tips can be found here: 3 of the Best Search Engine Optimization Tips for 2015.
A favicon is the small image that you see next to the URL in the search bar from many websites.Many attorney websites use their logo as their favicon. Including one on your website will aid in building your brand.
Be sure to keep track of the fluctuations in your visitor traffic. Are there certain posts or pages that draw more attention than others?
Look at other successful attorney websites for ideas to determine how you can improve your format and content to better represent you and your services.
Contact us today to set up a free consultation to create a responsive and productive website that will receive quality traffic and increase your client base.