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11 Website Terms Every Attorney Should Know

There is no better way for law firms to attract potential clients, than to have a quality website.

A recent Nielson survey reported that, three out of four Americans use the internet to search for an attorney.

Individual practices and large legal offices will each benefit from having a responsive and easily navigated website. To find out more on how a website can benefit your legal practice, check out: 3 Things You Get From A Business Website.

 

Attorneys who are involved with their own website need to be familiar with the following important terms in order to get the full potential out of their website:

 

  1. Domain Name

 A domain name is the network of a particular website address, which identify certain web pages within the site.

 

  1. IP Address

An IP (Internet Protocol) Address identifies each computer that is connected with the internet with a unique number. Similar to that of a physical mailing address, this number allows exact pinpointing of location so the remote computers can instantly communicate with one another.

 

  1. Web Hosting

Website hosting is the place where all the files for your site are stored and maintained. This is how your site is accessed when a user types in your website address (URL).

 

  1. Server

A simple explanation of a server is a computer that delivers web pages. When a website address is typed into the browser, the server is what connects to the site and sends it to the computer.

 

  1. Traffic

Website traffic is calculated by the number of visitors and pages viewed on your site.

 

  1. Session vs Hits

A session is referred to a visit to your website by a particular IP address. If a user visits your website more than once, each time is recorded as a session. This is one way that website traffic can be calculated.

A hit is counted for each file that is downloaded from the website server, such as images and files. For instance, if your home page features five images and a text file, then your site would receive six hits.

 

  1. Hyperlink

To easily link a website, web page or image to another location, a hyperlink is created. It is a highlighted word or phrase that is easily recognized and can be clicked on to go to the new location in the internet or within your own website.

 

  1. Mobile Ready

With the increased use of mobile devices, web pages need to be user friendly and load quickly in an organized format on phones and tablets.

When websites are mobile ready, they will have a clean, simple layout that can be easily accessed so the user can receive all of the benefits of a standard page that is viewed on a laptop or PC.

 

  1. Meta Tag

One of the leading ways that search engines rank websites is with the use of meta tags.

Keywords, page/image descriptions and content are very important to include in the meta tag portion to rank higher in the search results.

 

  1. SEO (Search Engine Optimization)

SEO is a combination of methods and procedures that will drive more traffic to your website. This will increase your ranking in the major search engines.

A list of excellent SEO tips can be found here: 3 of the Best Search Engine Optimization Tips for 2015.

 

  1. Favicon

A favicon is the small image that you see next to the URL in the search bar from many websites.Many attorney websites use their logo as their favicon. Including one on your website will aid in building your brand.

 

Conclusion

Be sure to keep track of the fluctuations in your visitor traffic. Are there certain posts or pages that draw more attention than others?

Look at other successful attorney websites for ideas to determine how you can improve your format and content to better represent you and your services.

Contact us today to set up a free consultation to create a responsive and productive website that will receive quality traffic and increase your client base.

I use WordPress to Build Websites (And You Should Too)

Why I Love WordPress

If you are thinking about creating a website, I can’t recommend using WordPress highly enough.

Here’s why I love WordPress and you should too!

Understandable

The absolute best thing about WordPress is the simple and understandable platform for users. The site builder interface is perfectly suited for novices, yet offers advanced options for those with an interest or need for more developed solutions.

WordPress makes it easy to get started with a website or blog. Anyone with basic computer and internet skills can do it. WordPress offers thousands of theme options, intuitive building blocks, and an open source platform so you can host with whichever company you want.

Easy SEO

Search Engine Optimization (SEO) is an absolute must for any successful website. Entrepreneurs, blogging fanatics, and established business men and women are all equally subject to the algorithms created by search engines. These algorithms dictate which sites are shown first for certain search terms and phrases.

WordPress has several built-in features, and many more plug-ins (more on that next), to make SEO easy. Tagging pages and images is just the start!

For more details on the best and worst modern SEO practices, read my last post titled The Small Business Owners Quick Guide to SEO in 2015.”

Lots of Plug-Ins

Plug-ins are little software extensions to make special features happen on your website. This is where it gets really fun to play with WordPress.

Since WordPress is an open source site builder, many developers have made thousands of plug-ins to do just about anything you want. Interactive calendars, games, form submissions, advanced SEO, appointment setters, and social media plug-ins exist to make your site impressive and drive results.

Responsive and Mobile Friendly

WordPress has always been open to the newest technologies, changes in SEO, and modern graphic styles. That openness has resulted in embracing smartphone, tablet, and other mobile internet users by offering the ability to create responsive and mobile friendly designs.

Learn more about the benefits of including a responsive or mobile site>>

Established and Progressive Business

WordPress is an established business with 10+ years experience offering innovative website builders for consumers. Their long history of success is a good sign for anyone who wants to be sure they’re working with the best.

I have been personally familiar with the company for many years and can attest to their creativity and customer support. WordPress is also constantly checking for ways to improve their offerings while maintaining the best security — they really seem to have your best interest in mind!

Customer Support

WordPress takes customer support very seriously — a characteristic that should be standard with every web company, but is surprisingly difficult to find. WordPress reaches out to their customers in a variety of useful ways including email support, live chat, forums, a tutorial page, and a helpful how-to blog with tips.

Trust me when I say that not all site builders offer easy assistance. Many do not respond to emails or provide limited user guidance. This has never been the case with WordPress and I anticipate this company will remain at the top of their game for many years to come.

Multi-Functional

Lastly, but of profound importance, WordPress is designed for use in both blogs and websites. Competitor site building platforms typically offer one or the other, or a combination that is lacking in performance.

With WordPress you’ll get a highly function website, blog, or both — depending on your goals. Start with a blog and add a website later. Or start with a website and add the blog later. Whatever you choose, you can be assured that with WordPress the results will be stunning!

Do you need professional assistance updating your WordPress site? Get in touch with me to find out how I can improve the security and style of your site for as little as $65 per month!

Important Information That Should Be on Your Website

Important Information That Should Be on Your Website

The changing times have opened a complete new world in the business domain. This is the online world which has tremendously increased the competition. A business must hold a sound presence at online forum to speed up the process of its growth. Any organization which isn’t available in the online world, fails to get itself registered in the minds of its target market. Web site of an organization or a brand is its home at online medium. The whole world connects to you through your web design.

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The Story of a Good Website

The Story of  a Good Website

“You don’t need to use SEO, it’s a waste of time.”

“The bigger, the better.”

“Every page needs flash.”

Unless your company has a marketing department the size of a small nation, chances are the person assigned to maintain your website also has other responsibilities. Getting new information uploaded or changes made can be a challenge.

The problem is, anyone can build a website. All it takes is some basic knowledge of coding, a hosting site and some time. Most of us know a 16 year old that would be thrilled to do it for a small fee. Better yet the owner’s wife’s cousin’s nephew will do it for free! And that’s exactly what the site will look like.

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Why Do I need a Website?

Why Do I need a Website?

There are a lot of reasons for anyone to get into website design. You don’t even have to have a formal business to do it. It just puts your name out there. Here are some of the other benefits you may incur by having a website out there on the Internet.
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