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Simple SEO Hacks: 6 Things Your Law Firm Can Do To Improve Your Google Ranking & Website Traffic

Simple SEO Tips – 6 Things You Can Do To Help Your Google Ranking Increase

For your attorney website to be successful, it needs have a high Google ranking. The main goal of Google is for its users to find the most useful information as quickly as they can.

Increasing your Google ranking may not be as difficult as you may think. There are a number of ways you can easily boost your page up the search listings (SERPS) by putting some easy SEO hacks into action.

When looking for help with SEO you may run across underhanded SEO tactics online, which are called, “Black Hat” tactics. These tricks are not in your best interest to put into use. They may work for a short period of time, but Google is consistently tracking these techniques and eliminating the false rankings.

You should only follow SEO tips that are “white hat” and are considered appropriate by Google.

 

6 SEO Tips for your attorney website that will boost your Google ranking 

Obtain More Keywords From Search Data 

Having your website target the right keywords is much like fishing with the correct bait or using the right golf club for a certain golf shot. Your success will be much higher and you will be attracting the right audience for your practice. (or the right fish in this case).

Now you are asking yourself, “Yeah, but how do I find these magical keywords?”

There are many ways in which you can get started finding the right keywords for your practice.

Once you have the keywords, you can now write content that is focused on those words to draw a larger audience, therefore increasing your Google ranking.

 

Write Share-Worthy Content

When creating the content for your website, be sure it is compelling and screams to be shared with others. Fresh, unique and timely content will help your content be shared more often.

In addition, make sure you have captivating titles and descriptions when posting your content to social media sites.

The more times your articles and website are shared, your pages will rank higher and your page views will steadily increase.

Not only do you want to write quality information that people want to link to and share, but you should also write regularly on a consistent basis.

 

Have A Responsive Website

An increase in mobile usage across the globe means that your website must be compatible to view on smart phones and tablets. It is extremely important that your website is responsive if you want your site to rank higher on Google. Google has been slowly increasing the ranking factor percentage of “having a mobile responsive website” has on their algorithm.

If your site is difficult to navigate and users have to scroll back and forth to read your content, they will become frustrated and you will end up losing a potential client and your bounce rate will increase.

 

Don’t get Cheap Web Hosting

If your website doesn’t load quickly, bounce rates will increase which will lower your Google ranking.

Adding videos and flash will increase load times. Be sure to compress all images on your site and adjust them to an appropriate size for maximum loading speed.

 

Properly Optimize Page Titles And Descriptions

Use a variety of popular meta data tags and popular titles in your posts to attract new visitors. Search other websites in your niche and see what posts on their site are the most popular.

If you are unsure how to properly set up your Page Titles and Descriptions I suggest looking at your competitors or looking at what people have used for Google AdWords. When people use Google AdWords they are spending money to have their ad seen. They are going to make sure they have a title that is attracting potential clients.

Once you have determined the titles that draw the most attention, post your own unique content using similar terms.

 

Conclusion

The SEO Hacks and Tips mentioned above are just the tip of the iceberg when it comes to increasing your ranking. In addition, the scope of SEO is constantly changing and evolving. Attorneys need to keep up with the latest Google updates, in order to stay at the top of search engine results.

Finding the time to read up on the latest techniques and putting them into action can become very time-consuming. Eliminate the extra time and focus your attention on your law firm by consulting with an SEO expert. You will feel confident that your site is gaining hits and increasing your client base as well.

For further reading, be sure to check out: 3 Tips For Lawyers Looking To Hire A SEO Professional For A Website Audit  and 4 Questions Attorneys Need To Ask Themselves When It Comes To Internet Marketing.

Attorney Online Marketing: Get Started on the Right Foot

How The Right Marketing Can Impact Your Firms Online Presence

Developing a strong online presence creates a reputation for your law firm and allows for familiarity. If done properly, your business and website will be trusted, therefore gaining potential clients throughout the process.

Before doing any sort of marketing campaign, make sure that your law firm’s website is complete, polished and easy to navigate.

When visitors go to your page, you want them to be impressed. Your website and social media need to be comparable to your competition, or your firm will appear lack luster or out dated.

 

Let’s take a look at the influence that marketing has on your online presence:

 

Social Media

A recent study states that there are nearly 3 billion social media users across the globe. Another interesting statistic they found was that 40% of the worldwide population has access to social media, which leaves a lot of room for future growth.

Regular posting and activity on all of the major social media platforms will ensure that you are connecting with your target audience from all angles. Keep your content interesting and current, using images and key words to draw in the readers you are looking for.

Twitter, Facebook, LinkedIn, YouTube, Instagram and Pinterest are all useful ways to increase the number of views on your website.

 

Client Reviews

A marketing strategy that speaks for itself is an authentic, positive customer review. Reviews online can influence potential clients and their decision to move forward with your firm.

This survey reveals that 88% of customers are influenced by online reviews when deciding on a purchase or service.

Consider linking any reviews that are listed online to your website. On the other hand, be sure your website links to the reviews as well. You will have all bases covered and future clients will see what you have to offer either way.

 

Blogs

A blog alone won’t drive much traffic to your website, but there are ways to optimize it to make it work for you. SEO strategies and regularly posted content will help drive your site up the rankings on the Google search engine.

Once your content is posted, you will have the ability to share it across the multiple social media platforms you have set up. Your exposure will increase, as well as your website visits and your Google ranking.

If you are unsure about how to efficiently use keywords, meta-tags and image files, it is best to hire a SEO professional to do the job for you so you can focus on your law practice.

 

Conclusion

When it comes to Internet Marketing it’s the little details that truly matter when creating a relationship of trust with a client.

By presenting the image of an experienced and professional law firm and backing it up with proof, your followers will be more likely to choose you and your attorneys over the competitors.

Allow an expert to optimize your website and increase your Google ranking with top notch marketing strategies and design. You will leave the stress behind on attempting to do it yourself and you can leave it in the hands of someone who knows the industry from the inside out.

For further reading on this topic, be sure to check out: 4 Questions Attorneys Need To Ask Themselves When It Comes To Internet Marketing and 3 Tips For Lawyers Looking To Hire A SEO Professional For A Website Audit.

When Should You Have Someone Else Manage Your Website?

As an attorney, your days are consumed with litigations, phone calls and paperwork. Finding the time to maintain your website may be nearly impossible.

In addition to the time it takes to maintain your website on your own, there is also a learning curve as how to keep up the site. You will need to research the various content you want to include on your site and how to apply it.

If you are not familiar with website development and maintenance, expect many cases of trial and error to absorb many hours of time. If you are not trained, it can be very frustrating to dedicate time to your computer after a long day in the office or courtroom.

For a website to draw traffic and present a professional image, it must be continuously updated with fresh content and interesting features. The goal is to draw potential clients back to your site so that they become familiar with your practice and ultimately hire your services.

Eliminate the stress of taking on another task and consider hiring a quality website maintenance provider to your agenda.

Consider the following maintenance tasks and the time it would take you to learn and implement how to include each one on your attorney business site:

Increase Your Google Ranking

If you want potential clients to find your website, you need to rank high in the Google search engine.

There are many techniques and tricks to raising your ranking, but do you have the time and expertise to actually make it work? This is where hiring an experienced website maintenance company comes in handy.

Experts in SEO (Site Engine Optimization) can get your firm listed higher; increasing the flow of traffic and high end clients.

Entrepreneur Magazine reports that the scope of SEO is changing, and now incorporate branding, social media integration and marketing of content, which take time to learn and put into action.

Get a Free SEO report from LuckyFish Media

Adding New Images or Graphics

Web developers have resources to find the perfect graphics and images for your website.

If you were to take on this task yourself, you would be spending a lot of time searching for the stock images you need and possibly incurring the extra cost of using them on your site.

Adding New Pages

If you add or remove an attorney from your firm, you will want to adjust that information on your website as soon as possible. You may also decide to include a FAQ page or other content you develop.

Easily add pages as needed to your website by sending the information to your maintenance expert. You will have your content up in no time, without any added frustration or time expense.

Technical Support

Glitches in the system happen to everyone at one point or another. Do you have the knowledge and patience to fix website errors quickly and efficiently?

If your schedule is tight, the last thing you need to worry about is spending hours trying to figure out why your page is showing errors and not functioning properly. Not only will you lose visitors, but it will cause a lot of personal stress as well.

Relinquish the burden of technical issues and hand it over to a professional who can fix the problem in a timely manner. Your nerves will thank you.

Conclusion

As you can see, the benefits of having access to a web developer for all of your website needs is a must. Relieve yourself from the stress and pressure to fix problems and make necessary updates.

Dedicate your time to your practicing law and leave the technical issues up to someone else.

For more information on incorporating a web designer to manage your website, read: 8 Tips That Will Make Working With A Web Designer A Breeze and Website Disaster Recovery Plan: Do You Have One?

11 Website Terms Every Attorney Should Know

There is no better way for law firms to attract potential clients, than to have a quality website.

A recent Nielson survey reported that, three out of four Americans use the internet to search for an attorney.

Individual practices and large legal offices will each benefit from having a responsive and easily navigated website. To find out more on how a website can benefit your legal practice, check out: 3 Things You Get From A Business Website.

 

Attorneys who are involved with their own website need to be familiar with the following important terms in order to get the full potential out of their website:

 

  1. Domain Name

 A domain name is the network of a particular website address, which identify certain web pages within the site.

 

  1. IP Address

An IP (Internet Protocol) Address identifies each computer that is connected with the internet with a unique number. Similar to that of a physical mailing address, this number allows exact pinpointing of location so the remote computers can instantly communicate with one another.

 

  1. Web Hosting

Website hosting is the place where all the files for your site are stored and maintained. This is how your site is accessed when a user types in your website address (URL).

 

  1. Server

A simple explanation of a server is a computer that delivers web pages. When a website address is typed into the browser, the server is what connects to the site and sends it to the computer.

 

  1. Traffic

Website traffic is calculated by the number of visitors and pages viewed on your site.

 

  1. Session vs Hits

A session is referred to a visit to your website by a particular IP address. If a user visits your website more than once, each time is recorded as a session. This is one way that website traffic can be calculated.

A hit is counted for each file that is downloaded from the website server, such as images and files. For instance, if your home page features five images and a text file, then your site would receive six hits.

 

  1. Hyperlink

To easily link a website, web page or image to another location, a hyperlink is created. It is a highlighted word or phrase that is easily recognized and can be clicked on to go to the new location in the internet or within your own website.

 

  1. Mobile Ready

With the increased use of mobile devices, web pages need to be user friendly and load quickly in an organized format on phones and tablets.

When websites are mobile ready, they will have a clean, simple layout that can be easily accessed so the user can receive all of the benefits of a standard page that is viewed on a laptop or PC.

 

  1. Meta Tag

One of the leading ways that search engines rank websites is with the use of meta tags.

Keywords, page/image descriptions and content are very important to include in the meta tag portion to rank higher in the search results.

 

  1. SEO (Search Engine Optimization)

SEO is a combination of methods and procedures that will drive more traffic to your website. This will increase your ranking in the major search engines.

A list of excellent SEO tips can be found here: 3 of the Best Search Engine Optimization Tips for 2015.

 

  1. Favicon

A favicon is the small image that you see next to the URL in the search bar from many websites.Many attorney websites use their logo as their favicon. Including one on your website will aid in building your brand.

 

Conclusion

Be sure to keep track of the fluctuations in your visitor traffic. Are there certain posts or pages that draw more attention than others?

Look at other successful attorney websites for ideas to determine how you can improve your format and content to better represent you and your services.

Contact us today to set up a free consultation to create a responsive and productive website that will receive quality traffic and increase your client base.

3 Easy Tips For Captivating Your Website Visitors

Are You Captivating Your Audience?

Maintaining a website can be as simple or intricate as you desire, all depending on your business goals and line of products/services. Generally, the more numerous or complex of product/service, the more robust the site will be.

But the real question is, no matter how large or small, is your website captivating visitors?

THAT is the key to success. Read on to discover three easy tips to reach your online audience with a great website!

3 Easy Tips For Captivating Your Website Visitors

 

Hover Effects

Have you ever noticed that some websites just seem more cool than others? Little features often make a big impact on the overall feeling of a website, adding a certain style associated with the business brand.

Buttons and/or images on a website can quickly become more interesting with a hovering effect. In the past, this effect might have been as simple as the button changing colors on mouse over. However, there are now a wide array of options including fading in or out, 3D and shadowing, or swiping motions. Text can also be given a makeover with certain hovering features such as changes in font color, size, or animation. Navigational links may also participate in the game with underlining, italics, colors, and even icons that appear.

Hover effects are a great way to help users quickly locate the mouse on the page. More importantly, hover effects also help users feel connected to the site in an intuitive, playful, and personal manner.

Tip: Check out the Lucky Fish main blog page to see an example of a hover effect where the images “light up” and zoom in upon mouse over.

Call to Action

In my 3 Website Mistakes to Avoid blog post, I mentioned the lack of call to action buttons or text. This important website component cannot be stressed enough. A call to action is VITAL for success.

Visually or textually telling website visitors what to do next is a subtle and necessary step to retention. Having a clear call to action significantly lowers bounce rates and improves conversions. Calls to action need not be complicated. Consider each page of your site and ask, “What do I want the customer to do next?” The answer may include anything that keeps the visitor engaged and advancing in the sales funnel process.

Calls to action may appear anywhere on the page, but each page needs at least one. For blog posts, this is often at the end of the text. For example, at the end of a blog article about a great food recipe, there may be a link to another recipe to complete the meal with a tasty side dish. These easy connections promote interaction. Another example would be a simple shopping cart button that says “Add to Cart” and encourages users to understand how to purchase the item.

Schedule routine website audits where you check each page for contemporary and meaningful calls to action.

Good Design

What makes a good design? Website design is really no different than any other type of design work, whether it be industrial, graphic, architectural, or landscape. The point of design is to find the best way to display something in a pleasing and understandable manner. Check out Dieter Rams design principles for a fine explanation which can be applied to website design.

Essentially, a well designed website will engage customers, make services and products easy to understand and easy to find, and promote an enjoyable experience on the site.

Is your site functioning on the principles of good design? Regular analytics review, customer or visitor surveys, and an experienced design team will all help to reveal the answer. Another option is to do an A/B split testing of certain design features to determine which website version is best.

Check out my eBook on digital marketing for a deeper understanding of how using a variety of internet marketing methods can help you captivate your audience.

3 Website Mistakes to Avoid

We’ve all come across ancient websites and nearly laughed aloud at the old style of graphics, simplicity of design, and often boring content. With ever-changing expectations for website design, how do you know if you site is making mistakes like these?

Take a look at these key website mistakes to avoid to be sure your website is ready for modern audiences.

1. Out-of-Date Content

Providing website visitors with out-of-date content is one of the worst pitfalls for marketing your company image and value.

For example, if a user clicks your “News” tab and finds that the latest piece of news is from 2013, he or she is going to believe your entire website may not have been updated for years. This calls into question everything about your business  — standards, product usefulness, dedication to the industry, and plain and simple professionalism.

Many websites avoid dating content at all. Others regularly date items such as blog posts, news releases, and more. The important key is to regularly review and edit your site. If you choose to share news articles featuring your company or product, do so regularly. If you don’t have anything fresh to share, maybe it’s best to remove that portion of the site.

2. Lacking Calls to Action

Do you know what feature distinguished Facebook from other social media sites in the early race to domination? It was the “Like” button. Before Facebook introduced the “Like” button in 2009, users had to textually comment to show interaction with a post. The “Like” button is a simple call to action, but gets highly responsive results. One study of the “Like” button suggests that the history of “Liking” goes much deeper than the history of Facebook. This goes to show that a well researched call to action is worth investigating.

Informing website visitors what to do next or providing an interactive way to communicate preferences greatly lowers bounce rates and improves conversions. These next-step suggestions are called “Calls to Action”. Calls to action may be an anchored text link, an image button link with text, or a sentence including a quick link. Examples of each style:

Take a look at each page of your website, are you lacking calls to action? If so, this is one crucial component of your website you’ve got to improve immediately!

Which call to action style should you choose? Actually, the best way to answer this question is through testing. Set-up an A/B split test to present two different calls to actions to your site visitors in equal shares. Monitor which call to action style gets retains more visitors and/or leads to conversions. This will provide the best insight to which strategy, wording, colors, etc. are best for your particular business needs.

3. Inappropriate Font Size and Type

Font size and type play an important role in the emotions a website evokes on its readers. And now is the time to consider making font changes since recent browser support changes have made more font options a reality.

In a study about fonts by Microsoft and MIT researchers, many important findings about font size and type were discovered. More aesthetically pleasing fonts result in a happier mood and greater reading engagement. Secondarily, the happier mood encourages better cognitive abilities post-reading. Essentially, what this means is that it’s important to consider the font on your website if you want to influence your visitors in a particular way.

Different fonts may also evoke certain cultural emotions. For example, Helvetica font is what is used by the US government on tax forms. This association may produce unwanted side effects in mood. On the other hand, scripted fonts produce more romantic feelings, but are not easy to read for large bodies of text. In general, San-serif fonts like Arial and Calibri appear more informal than Serif fonts such as Times New Roman. A knowledgeable website designer should be able to help you consider which font is best for your purposes and audience.

Font size is just as vital as the type. Too small a font may be difficult for many readers and come across as intentionally misleading (as in the case of the “fine print” on giveaways.) For years it has been noted that font size 12pt and above is ideal, however many contemporary websites are moving towards fonts 20pt and larger. One recent study on font size suggests that these large fonts produce positive emotional responses. Again, these positive emotional responses are crucial to the actions of your website visitors.

Did you find this article about website design informative and useful? Share it on Facebook!

How To Write Content For Your Website Redesign

Content is difficult to write for a new website. Here are some tips. 

A good website redesign will be complete with fresh copy. Writing content for your newly redesigned website can be easier than you might imagine. Here are a few quick tips to get you started.

Condense, Condense, Condense

Take a look at the content that already exists on your site. Most likely you’ve added to it over the years, trying to express the exact nature of your service or product. Go in to the writings on your site and try to condense as much as possible. If you can say the same thing in three words than 20, it’s better.

List of Titles

If you’re aiming to start a professional blog, begin first with a list of titles. Think up some interesting topics related to your business, then come up with specific writing ideas within those topics. For example, your topic might be wooden sculpture and the exact titled might be “The Top 5 Most Expensive Wooden Sculptures Today.” For each topic try to come up with several titles. Use starters such as “How to…”, “Top List of…”, “Why It’s Important To…”, etc. to help you generate ideas.

Browse Competitor Sites

It’s always worth a look at competitor sites to see what ideas you might be missing. Of course, you may have better ideas, but often browsing another site helps us brainstorm. Plus, your competitors may have a bigger budget to hire professional writers. If so, then you’re likely to find some well-thought marketing and content.

Just Start Writing

Stepehen King, in his book On Writing: A Memoir of the Craft, said “The scariest moment is always just before you start.” Often we’re too afraid to try writing for ourselves. However, the more your write, the better of a writer you’ll become. Just sit down and give it a try.

Do you need some help maintaining your Word Press site? Ask me how I can help!