9 Digital Marketing Tips That Will Help Your Law Firm Grow in 2020

the landscape of digital marketing is constantly changing. To be certain that your law firm is well-positioned to capture new leads and convert them in droves, you need to be sure you’re implementing the latest strategies. If you’re not on top of your digital marketing game, you could be losing valuable leads worth hundreds of thousands of dollars.  Knowing this, we prepared this article to help guide you on what trends rule the world of digital marketing and how to implement them. Here are 9 digital marketing tips that will help your law firm grow in 2020. 

5 Actionable Things You Can Do Today to Help Your Law Firm’s Local SEO [2020]

Local SEO is becoming increasingly important to how law firms do business. But too many overlook this. Is your law firm’s local SEO up to par? Here are 5 things you can do today to turn that around.
Tips for a successful attorney website

4 Tips on Creating a Successful Attorney Website

You have been thinking about gaining exposure by getting your law firm online, but you may not be sure how to go about it. Learning the ins and outs of acquiring a positive online presence can be daunting, to say the least. Hiring a professional website designer to handle the tasks may be the best choice for you and your law firm as a whole.

Local Marketing Strategies For Law Firms

There is a fine line between successful attorneys and ones who are financially struggling. The difference among the two is most likely the marketing strategies each one has adopted. This doesn't necessarily reflect on the lawyer's capability to be a proficient and effective attorney, but they may not be presenting themselves appropriately to the public to achieve the clientele they desire.

6 Tips to Speed Up Your Law Firms Website

The speed in which your attorney website loads is crucial in creating a positive experience for the visitor. Additionally, a website's loading speed is also factored into your Google ranking, which is necessary when growing your audience. If a website fails to load completely within a few seconds, the user will become frustrated, move on to the next site and will most likely never return. When designing websites for clients, my goal is to have the website load in less than 2 seconds. You also risk visitors telling others that they failed to have a good experience on your site and may recommend another alternative. A slow website will not only lose a current visitor but potential future visitors, as well, causing a decrease in conversion rates.
Attorney Website - Increase Conversion Rates

What To Do When Your Law Firm’s Website Isn’t Converting

Attracting new clients through your website can be difficult, even if your website is visually pleasing and you have well-written content. In order to achieve the most from your site, you need to grab the attention of your audience and make them want to find out more. If visitors are instantly bored with what they see or don't find your CTA enticing (Call to Action) they will just click on to the next website, never to return. The main goal of your firm's website should be to have your visitors come back to your site to learn more about how your firm can help them and eventually become a client.

How Adding a Pop Up to Your Website Can Increase Your Conversion Rate

If you are looking to increase your conversion rates on your attorney website, then finding the most effective Wordpress Pop Up plugins is essential for growing your audience. These tools will help your website visitors stay connected to you when they opt-in for your newsletter or other free materials that you may offer. An example of the power of pop-up plugins is revealed in this article, which states that their opt-in rate increased by 50% after adding a pop up to their website. Integrating an eye-catching pop-up along with an enticing opt-in offer should dramatically increase your conversion rates. These opt-in offers are usually referred to as "carrots", a piece of information a potential visitor to your site would find useful.